On the Road Again, TechKnowOverload Tour(R) Visits Eastern Schools; CEA and Mr. Youth Reach Out to Coveted College-Aged Market.

ARLINGTON, Va. -- The new school year brings falling leaves, football games and consumer electronics (CE). College students in the mid-west and along the east coast will have a chance to sample the newest CE products and technologies when the TechKnowOverload (TKO(R)) Tour drops by their campus this fall.

Visitors to the TKO Tour exhibit will be able to sample some of the latest products in a comfortable, festival style environment where students can feel at home and acclimate themselves with the products without worrying about pushy sales people. Sponsors include Adobe, Asus Computer, Audiovox, Gibson Guitar, NVIDIA, Skype and Sony.

"Technology is changing the way college students study, play and live," said Consumer Electronics Association (CEA(R)) President and CEO Gary Shapiro. "Students are now downloading their lectures onto their MP3 players so they can listen to them again before an exam. Professors are teaching remotely using webcasts. The TKO Tour is the place for the college crowd to get direct access to these technologies that are helping them grow, both as students and people."

Powered by CEA and managed Mr. Youth, the tour will visit 23 college campuses and spend two days at CollegeFest in Boston on September 9 and 10. The tour starts in Ohio at the University of Toledo and will close in New Orleans at the University of New Orleans.

The main attraction is the chance to win the Ultimate Dorm Room, a 2000 sq. ft. replica complete with up to $10,000 worth of all the tech gear a college student needs to succeed. Some products featured in this semester's Ultimate Dorm Room are a custom gaming computer and an LCD TV. Thousands of students register each semester and one lucky winner is picked at the conclusion of the tour. Last semester's Ultimate Dorm Room winner was Aaron Milmeister, a junior at the University of Oregon.

Fall 2006 TKO Tour Schedule
               Dates and schools are subject to change


School                                City & State         Date
------------------------------------- -------------------- -----------
University of Toledo                  Toledo, OH                 8/28
Bowling Green University              Bowling Green, OH          8/29
Kent State                            Kent, OH                   8/31
University of Akron                   Akron, OH                   9/5
SUNY Albany                           Albany, NY                  9/7
Collegefest                           Boston, MA                  9/9
Collegefest                           Boston, MA                 9/10
University of Mass - Amherst          Amherst, MA                9/12
University of Connecticut             Storrs, CT                 9/14
Virginia Commonwealth                 Richmond, VA               9/18
George Washington                     Washington, D.C.           9/20
George Mason                          Fairfax, VA                9/21
North Carolina State                  Raleigh, NC                9/25
Univ. North Carolina - Greensboro     Greensboro, NC             9/27
Univ. North Carolina - Charlotte      Charlotte, SC              9/28
Clemson University                    Clemson, SC                10/2
Georgia State University              Atlanta, GA                10/3
College of Charleston                 Charleston, SC             10/5
Florida International University      Miami, FL                 10/10
University of Central Florida         Orlando, FL               10/12
University of North Florida           Jacksonville, FL          10/17
Florida State University              Tallahassee, FL           10/19
University of Mississippi             Oxford, MS                10/23
Tulane                                New Orleans, LA           10/25
University of New Orleans             New Orleans, LA           10/26

About Mr. Youth:

Mr. Youth leverages critical relationships and unparalleled experience to provide marketing, partnership, and promotional solutions to top corporate advertisers looking to reach the 14-22 demographic. Mr. Youth is a premiere provider of strategic consulting, mobile tour management, promotional marketing, and youth media services. For more information, please go to: www.MrYouth.com or call [phone].

About CEA:

The Consumer Electronics Association (CEA) is the preeminent trade association promoting growth in the consumer technology industry through technology policy, events, research, promotion and the fostering of business and strategic relationships. CEA represents more than 2,100 corporate members involved in the design, development, manufacturing, distribution and integration of audio, video, mobile electronics, wireless and landline communications, information technology, home networking, multimedia and accessory products, as well as related services that are sold through consumer channels. Combined, CEA's members account for more than $125 billion in annual sales. CEA's resources are available online at www.CE.org, the definitive source for information about the consumer electronics industry.

CEA also sponsors and manages the International CES - Defining Tomorrow's Technology. All profits from CES are reinvested into industry services, including technical training and education, industry promotion, engineering standards development, market research and legislative advocacy.

UPCOMING EVENTS

--  CEA Industry Forum
    October 16-18, 2006, San Francisco, CA

--  New York Press Preview
    November 8, 2006, New York, NY

--  CES Unveiled@NY
    November 8, 2006, New York, NY

--  CONNECTIONS(TM) Europe: Strategies for Digital Living Markets
    November 14-16, 2006, Berlin, Germany

--  CES Unveiled: The Official Press Event of the International CES
    January 6, 2007, Las Vegas, NV

--  2007 International CES
    January 8-11, 2007, Las Vegas, NV