On demand media.Altra Altra College is a school for mentally retarded children, located in Amsterdam, the Netherlands. wasn't the only Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. County tech firm that was seeing green in the third quarter. More than $795 million was distributed in 70 deals, according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. online analyst socalTECH. The totals were up from the same period last year, when there was an investment of $431 million in 52 deals, but down from the second quarter, when there was more than $1 billion in investments in 94 venture-related deals in the area. Next to Altra, which raised $120 million in August for its renewable fuel projects, the major recipient was Santa Monica-based Demand Media, which buys domain names and Web content sites. The company, which was started by former MySpace.com chairman Richard Rosenblatt, first raised $120 million to open its doors. Now, it has secured a second round of $100 million from 3i, Oak Investment Partners and Spectrum Equity Investors. With its $220 million in place, the company just bought out eNom, a domain name registrar An organization that manages Internet domain names. Any person or company that wants a presence on the Internet must register a unique name with one of the many registrars, such as Network Solutions (www.netsol.com) or Go Daddy (www.godaddy.com). and Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the services provider. Demand Media's business plan is unusual. The firm buys up or creates generic Web sites that have no staff generating content of their own. Rather, they will exist simply in hope you will land there either by mistake, confusion or idle curiosity--and to make money when you land there by having advertisers (provided by the likes of Yahoo Inc. and Google (Google, Mountain View, CA, www.google.com) The largest search engine on the Web, founded by Larry Page and Sergey Brin, two Stanford University students. In 1996, they developed their "BackRub" search engine, named after its unique page ranking method (explained below). Inc.) pay for your click through to that site. The company now is busy buying up cheap ways to feed content into the sites, and hopes to rely on the public to produce stuff, too. Staff reporter Dan Cox can be reached at dcox@labusinessjournal.com or at (323) 549-5225, ext. 230. |
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