On a roll ...TRAVELERS' new "Insurance.In synch (SM)" advertising campaign is aiming to rebrand rebrand Verb to change or update the image of (an organization or product) the fourth-largest property/casualty insurer nationwide. It's the first nationwide advertising campaign for the company since it merged with St. Paul St. Paul as a missionary he fearlessly confronts the “perils of waters, of robbers, in the city, in the wilderness.” [N.T.: II Cor. 11:26] See : Bravery in 2004. "It's the most significant campaign ever for the company," said Shane Boyd Shane Boyd (born September 18, 1982 in Fort Huachuca, Arizona) is an American football quarterback who is a free-agent. He played in 36 games while starting 16 with the University of Kentucky. , Travelers vice president of corporate communications Corporate communications is the process of facilitating information and knowledge exchanges with internal and key external groups and individuals that have a direct relationship with an enterprise. . The $50 million to $100 million multimedia campaign features four television commercials, 17 different print ads and the "In-synch Challenge" interactive 3-D experience on the Travelers Web site. The ads send the message that life and business change and it's important to have an insurer who can keep up with the challenges. Each of the current TV ads--Snowball, Birdie and the Boxer--is filmed with a dramatic, cinematic quality, but each has a humorous ending. In Snowball, a man stumbles on a steep street and everything gets caught up in his tumble--cars, motorcycles, even a wedding. The ball explodes open after it hits a building and everyone emerges unscathed to the tagline "When you're in-synch, you can roll with anything." The ads are appearing during primetime network shows, live sporting events and in print in consumer and business publications including Sports Illustrated Sports Illustrated is the largest weekly American sports magazine owned by media conglomerate Time Warner. It has over 3 million subscribers and is read by 23 million adults each week, including over 18 million men, 19% of the adult males in the country. , the Wall Street Journal and Oprah. |
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