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OmniTrust Unveils Protected Browser to Keep Customer Information Private.


Business Editors/High-Tech Writers

MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--May 18, 2004

New Product Protects Confidential Customer Data in

Public Environments Such as Call Centers and

Customer Service Organizations

OmniTrust(TM) Security Systems, Inc. (formerly Probix, Inc.), a provider of content protection security services Security services are state institutions for the provision of intelligence, primarily of a strategic nature, but also including protective security intelligence. Examples include the Security Service (MI5) and the Secret Intelligence Service (MI6) in the United Kingdom, and the , today announced Protected Browser, a product that helps solve the mounting challenge of protecting confidential customer information from misuse -- a widespread and, until now, unsolved problem that has evolved into a "national epidemic."

Protected Browser prevents employees such as call center or customer service representatives having daily access to confidential information Noun 1. confidential information - an indication of potential opportunity; "he got a tip on the stock market"; "a good lead for a job"
steer, tip, wind, hint, lead
 in their database -- such as bank records, credit card numbers and social security numbers -- from capturing or otherwise misusing this information. Thus, consumers can transact An earlier e-commerce system for the Web from Open Market that included order capture and secure order fulfillment using credit cards, ecash and other payment systems. It included customer service and subscription administration capabilities as well as an integrated database for reporting  business with confidence with vendors that use Protected Browser, even if the vendor has support centers in other countries.

Available as simple HTML HTML
 in full HyperText Markup Language

Markup language derived from SGML that is used to prepare hypertext documents. Relatively easy for nonprogrammers to master, HTML is the language used for documents on the World Wide Web.
 and web server plug-ins, Protected Browser enables employees to view customer information on their screens, and to input data into fields, but not print, copy, save or screen-capture it -- eliminating the possibility of mass identify theft and other misappropriation misappropriation n. the intentional, illegal use of the property or funds of another person for one's own use or other unauthorized purpose, particularly by a public official, a trustee of a trust, an executor or administrator of a dead person's estate, or by any , and ensuring compliance with new privacy laws.

Confidential Customer Information Increasingly at Risk

A growing number of screen scraper (1) Also called "frontware," it is software that adds a graphical user interface (GUI) to character-based mainframe and earlier minicomputer applications. The screen scraper runs in the user's computer and connects to the mainframe or mini via the network or terminal emulation.  products -- more than 400 -- make it easy for users to copy data off a screen. This technology, combined with a red-hot market for customer information among direct marketers, has fueled a massive increase in the sale of confidential customer information. Imposters can not only sell customer information but also use it to obtain credit, merchandise and services in the name of the victim. The victim is left with a ruined credit history and the time-consuming and complicated task of regaining financial health. There have even been incidents of imposters using the victim's name for criminal activities. In the U.S. alone, an estimated seven million consumers were victims of identity theft in 2002.

The problem has become so widespread that a number of regulations around the world have been enacted to help protect confidential information, including the Gramm-Leach-Bliley Act The Gramm-Leach-Bliley Act, also known as the Gramm-Leach-Bliley Financial Services Modernization Act, Pub. L. No. 106-102, 113 Stat. 1338 (November 12, 1999), is an Act of the United States Congress which repealed the Glass-Steagall Act, opening up competition  and the Privacy Protection Law in Japan.

Identify theft and other information misuse is further exacerbated by the now commonplace practice of business outsourcing -- a money-saving strategy of farming out business functions such as call centers and customer support functions -- to other countries where labor is cheaper. Companies choosing to outsource such operations are nevertheless required by law to protect confidential customer information, even if that data is shipped to a different country. "Until now, most companies haven't done enough to protect their customer data, whether the employees accessing the data are located in-house or outsourced to a third party," according to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 Don Bell, president and founder of MailboxSecurity, Inc. "Most organizations do deploy encryption, virtual private network, and firewall security measures Noun 1. security measures - measures taken as a precaution against theft or espionage or sabotage etc.; "military security has been stepped up since the recent uprising"
security
, but you still have the human factor. While the vast majority of workers are honest, it only takes one to ruin a customer financially. Protected Browser will help put an end to this epidemic."

"Most consumers don't have any idea how easy it has become for people to obtain and distribute or sell their private information to outsiders," according to Michael Mansouri, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of OmniTrust Security Systems, Inc. "We developed this product to prevent this practice, so that consumers can do business with vendors without fear of personal information abuse. Already, such companies are showing tremendous interest for it. We also expect that consumers will have enhanced loyalty to those vendors who are making an effort to safeguard their private information."

Easy to Install, Use

Corporate information technology departments need only install a plug-in for any web server containing protected content in order to deploy Protected Browser. No integration with back-end systems is required. An administration tool makes it easy to tag the directories of specific web pages that require protection.

On the client side, the Internet Explorer Microsoft's Web browser, which comes with Windows starting with Windows 98. Commonly called "IE," versions for Mac and Unix are also available. Internet Explorer is the most widely used Web browser on the market. It has also been the browser engine in AOL's Internet access software.  plug-in can be distributed freely and easily to user desktops. Once users download the plug-in, they will have a new toolbar A row or column of on-screen buttons used to activate functions in the application. Many toolbars are customizable, letting you add and delete buttons as required. Toolbars may be fixed in position or may float, which means they can be dragged to a more convenient location in the  hidden in their browsers. Users won't see Protected Browser working until they choose to view a protected page, whereupon the word "protected" appears in their toolbar. No hardware or additional software is required; Protected Browser simply acts as a secure viewer when users access confidential HTML content and database information.

Pricing and Availability

Available now, Protected Browser is priced from $25 - $50 per seat; web server-based pricing is also offered. Volume discounts and reseller pricing are available.

About OmniTrust Security Systems, Inc.

OmniTrust Security Systems, Inc., formerly Probix, Inc., enables organizations to share highly confidential information with customers, partners, suppliers and employees in a secure, auditable manner. The company's products secure complex content on web sites, portals, document management systems and email. Patent-pending technology facilitates usage policies and enforcement, and revokes access -- even after delivery -- to unauthorized users with a detailed audit trail. As a result, corporations and government agencies remain in permanent control of their confidential information. With headquarters in Mountain View, California For the census-designated place, see Mountain View, Contra Costa County, California. For other places called "Mountain View", see .
Mountain View is a city in Santa Clara County, in the U.S. state of California. The city gets its name from the views of the Santa Cruz Mountains.
, OmniTrust has sales offices in North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere.  and the Asia Pacific. For more information, visit www.omnitrust.com.
COPYRIGHT 2004 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:May 18, 2004
Words:845
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