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OmniTI, Inc.: taking electronic communications to a higher level.


OmniTI, Inc., an Internet consulting company Noun 1. consulting company - a firm of experts providing professional advice to an organization for a fee
consulting firm

business firm, firm, house - the members of a business organization that owns or operates one or more establishments; "he worked for a
 headquartered in Columbia, Maryland Columbia is a census-designated place and planned community in Howard County, Maryland, United States. It is a suburb of Baltimore, and, to a lesser degree, Washington, DC. It began with the idea that a city could enhance its residents' quality of life. , and owner of Postal Engine, serves a clientele diverse in both size and demand. OmniTI focuses on marketing its experience and knowledge rather than selling a prepackaged pre·pack·age  
tr.v. pre·pack·aged, pre·pack·ag·ing, pre·pack·ag·es
To wrap or package (a product) before marketing.

Adj. 1.
 service. We have been supporting associations for many years, providing e-mail delivery services, Web hosting Making a Web site available on the Internet. Many ISPs host a few personal Web pages for an individual at no additional cost above the monthly service fee, but the address is subordinate to the ISP; for example, www.friendlyisp.com/pat_smith. , and day-to-day technical support as well as developing specialized Internet products such as surveys, exams, bookstores, voting systems Noun 1. voting system - a legal system for making democratic choices
electoral system

legal system - a system for interpreting and enforcing the laws
, and unique and specialized reporting systems. OmniTI has drawn upon its years of experience managing some of the largest e-mail systems in the world to develop a turnkey direct e-mail delivery service called Postal Engine.

Postal Engine offers a cost-effective and easy way to

* proactively communicate and interact with your members regularly through customized and personalized per·son·al·ize  
tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es
1. To take (a general remark or characterization) in a personal manner.

2. To attribute human or personal qualities to; personify.
 e-mails and e-newsletters;

* collect member information and produce easy-to-read statistical reports; and

* deliver surveys and collect results.

Postal Engine offers a higher level of customization. Its user-friendly Web interface allows you to customize e-mails tailored to individuals and groups in your membership database. Parameters can be based on member demographics. Flexible e-mail formats include plain text, HTML HTML
 in full HyperText Markup Language

Markup language derived from SGML that is used to prepare hypertext documents. Relatively easy for nonprogrammers to master, HTML is the language used for documents on the World Wide Web.
, AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. , flash, and others.

Postal Engine provides a higher level of accountability. Its statistical reporting feature allows you to monitor the effectiveness of your e-mail campaign by reporting click-through rates and complete delivery statistics. Using analysis of campaign results and the collection of additional member information, you can tailor messages and refine your targeting criteria to make future campaigns more effective.

Postal Engine allows a higher level of communication workflow. With the constantly changing Internet topography, successful e-mail delivery continues to be a challenge. The Postal Engine delivery systems are built and managed by experts in the business. We are responsible for the timely delivery of more than 100 unique, personalized e-mail messages every second of every day.

In short, Postal Engine delivers the tools and services that associations need to succeed at a higher level. We help association executives with the ongoing challenge of reducing costs while retaining existing members and attracting new ones.

CONTACT

Pete Sklias, Account Executive

Phone: 410-872-4910, ext. 312
COPYRIGHT 2002 American Society of Association Executives
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2002, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Association Management
Geographic Code:1USA
Date:Dec 1, 2002
Words:347
Previous Article:MemberClicks: mothership for the membership.
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