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Omega Performance Unveils Performance Solution for Financial Services Integrating Risk Management and Sales Training.


Omega Performance's Selling Risk-Based Solutions Enables Financial Services The examples and perspective in this article or section may not represent a worldwide view of the subject.
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 Relationship Managers to Boost Lending Performance

CHARLOTTE, N.C. -- An intensive program for financial services was unveiled today by Omega Performance, which combines risk management techniques with consultative selling Consultative selling emphasizes customer needs and meeting those needs with solutions combining products and/or services. A consultative salesperson typically provides detailed instruction or advice on which solution best meets these needs.  skills. Selling Risk-Based Solutions enables relationship managers to apply risk management approaches to complex sales Complex sales, also known as Enterprise sales, can refer to a method of trading sometimes used by organizations when procuring large contracts for goods and/or services where the customer takes control of the selling process by issuing a Request for Proposal (RFP) and  situations, resulting in stronger, more profitable relationships with commercial clients.

"In order to sell risk-based solutions effectively, commercial relationship managers need a powerful combination of risk management knowledge and needs-oriented sales techniques," said Vicki Martell The name Martell is an Irish surname.[1] (It is often confused with the French Surname Martel)

It can also be used to refer to

Places:
  • Martell, Italy, a town in South Tyrol, Italy
, Omega Performance vice president-product manager, credit and commercial sales. "Typical programs address either the required credit skills or sales skills, neglecting the value of integrating the disciplines. Omega's Selling Risk-Based Solutions is the only program of its kind that brings together the vital credit knowledge and consultative sales savvy required for bankers to compete successfully and win profitable middle market and large corporate lending business."

Selling Risk-Based Solutions is a flexible program designed to accommodate the unique requirements of individual financial service institutions. Prior to implementation, Omega's credit experts conduct a preliminary onsite assessment to identify performance improvement needs and map them to specific training content elements, case studies, and implementation strategies. Then, participants engage in 18 to 20 hours of self-study followed by a three-day workshop that includes videotaped skill practice.

The program focuses on important aspects of the commercial lending process -- including opportunity assessment, borrowing causes, industry risk management, and business risk analysis. This credit knowledge is blended with sales techniques such as call planning, questioning strategies, and identifying and presenting appropriate needs-targeted credit solutions. Videotaped skill practice gives participants an opportunity to practice what they learn, and is reinforced with feedback from the workshop instructor and peers. The process equips participants with the full spectrum of tools to profitably serve high-level corporate clientele.

For more information about Selling Risk-Based Solutions, visit Omega Performance's website at: http://www.omega-performance.com?XMKTG7501

About Omega Performance

Omega Performance has enabled more than 2,500 firms worldwide to drive and sustain improved business results. The company is a wholly owned subsidiary Wholly Owned Subsidiary

A subsidiary whose parent company owns 100% of its common stock.

Notes:
In other words, the parent company owns the company outright and there are no minority owners.
 of Informa plc Informa plc (LSE: INF) is a United Kingdom based publisher and conference company, with offices in more than 40 countries and more than 7,000 employees. It operates more than 10,000 conferences annually, and publishes newsletters, academic journals, commercial databases, and  (INF INF

interferon.
 on the London Stock Exchange London Stock Exchange

London marketplace for securities. It was formed in 1773 by a group of stockbrokers who had been doing business informally in local coffeehouses.
), the leading international provider of specialist information and services for the academic and scientific, professional and commercial business communities. Informa has over 150 offices in more than 40 countries and employs over 7,000 staff around the world. Omega Performance is headquartered in Charlotte, N.C., USA, with major offices in Auckland, London, Melbourne, Nigeria, South Africa South Africa, Afrikaans Suid-Afrika, officially Republic of South Africa, republic (2005 est. pop. 44,344,000), 471,442 sq mi (1,221,037 sq km), S Africa. , Sydney, Singapore, and Toronto.
COPYRIGHT 2007 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Feb 13, 2007
Words:417
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