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Olympus premieres digital camera line with D-200L.


NEW YORK--(BUSINESS WIRE)--Sept. 5, 1996--Olympus enter the elite digital camera category with the D-200L, a powerful and affordable camera that makes the prospect of digital photography feasible for consumers and professionals alike.

The D-200L is the first result of the recently announced Olympus Digital Vision Initiative and brings photographers a sensible way of exploring digital photography without compromising the image quality and ease-of-use Olympus is well-known for.

The D-200L is scheduled to be available next month at approximately $600.

No film or time- and cost- consuming processing is required for the Macintosh or Windows user who can instantly capture, view (on a built-in, color LCD screen), review, print, delete, save, post to the Web, or remotely send pictures taken with the D-200L -- which looks, feels and operates like any conventional Olympus point-and-shoot camera A film or digital camera in which the focus and exposure is entirely automatic. You aim and press the button; the camera does the rest. Point-and-shoot cameras can range from cheap throw-aways to pocket-sized digitals. . Automatic, red-eye reducing flash and in-camera storage of up to 80 pictures is standard. In addition, Macintosh(R) or Window users can also manipulate pictures using included, easy-to-use computer graphics software. Olympus is also including Adobe's popular PhotoDeluxe image editing Changing or improving graphics images. It typically refers to bitmapped images rather than vector graphics drawings. Using an image editor, images can be modified by an artist using pen, brush, airbrush and other "painting" tools.  software with the D-200L.

"Here the world will see that Olympus has achieved the previously unimaginable; balancing sophisticated digital imaging technology with design, simplicity, and cost that makes sense for typical consumers, in business or social situations," said Doug Howe, vice president - new business development. "It's been a difficulty shared by all of us in the industry, and so I'm obviously happy to announce that Olympus is the first to have truly broken the barrier."

Benefit & Specification Highlights

- The Camera

640 x 480 CCD CCD
 in full charge-coupled device

Semiconductor device in which the individual semiconductor components are connected so that the electrical charge at the output of one device provides the input to the next device.
 (image sensor An image sensor is a device that converts a visual image to an electric signal. It is used chiefly in digital cameras and other imaging devices. It is usually an array of charge-coupled devices (CCD) or CMOS sensors such as active-pixel sensors. ) captures 24-bit full color images

with the press of a shutter button The shutter button is a button found on many cameras. When you press it, it opens the shutter of the camera. On many cameras, the shutter will then close automatically after the shutter speed has elapsed. .

Optical or color LCD viewfinders

LCD displays various functions and status

80 images can be stored in the camera at a time (and moved to

other locations for saving or other use, at the user's discretion)

F2.8 5mm wide angle lens offers larger coverage area; macro

provides close-up capability. Equivalent 36mm focal length Focal length

A measure of the collecting or diverging power of a lens or an optical system. Focal length, usually designated f
 

lens, similar to conventional 35mm cameras

1/8-1/10,000 second shutter speed In a still camera, the length of time that the shutter is open, exposing the film (analog) or CCD or CMOS sensor (digital) to light for a single image. In a camcorder, the shutter speed is the frame speed; for example, 24, 30 or 60 frames per second (fps). See exposure and shutter lag.  

Built-in automatic flash offers several shooting modes,

including red-eye reduction, to provide high quality pictures

under the range of lighting conditions

Windows(R) - and Macintosh(R) - compatible

"Point and shoot" automation (of exposure, white balance and

flash) allows carefree, instant operation

Automatic shut-off for energy conservation

Uses AA lithium, alkaline or NiCad batteries

- The Included Accessories

High-speed serial interface The High-Speed Serial Interface (HSSI) is a differential ECL serial interface standard developed by Cisco Systems and T3plus Networking primarily for use in WAN router connections. It is capable of speeds up to 52 Mbit/s with cables up to 50 feet in length.  cable for fast, easy connection to

computers

Includes Adobe PhotoDeluxe PhotoDeluxe was a consumer oriented image editing software line published by Adobe Systems until July 8, 2002. At that time it was replaced by Adobe's newly launched consumer oriented image editing software, Photoshop Elements. (R), the leading graphics and imaging

software, which enables creative integration of pictures with

both fun (greeting cards See e-card. , calendars) and professional

(newsletters, business presentation) materials.

- 101.Uses

Letters, Reports, Proposals, Presentations, Invitations, E-mail,

Web Pages, Flyers, Greeting Cards, Photo Albums, Weddings,

Honeymoons, Births, Parties, Digital Photo Albums

Landscape Design, Interior Decorating, Desktop Publishing desktop publishing, system for producing printed materials that consists of a personal computer or computer workstation, a high-resolution printer (usually a laser printer), and a computer program that allows the user to select from a variety of type fonts and sizes, ,

Insurance Adjusting, Real Estate Listings, membership IDs

(badges), Advertising

- Distribution

Photo Dealers, Consumer Electronics Retailers, Office and

Business Equipment Superstores, Computer Retailers

Olympus' Digital Vision, the Art and Science of Imaging, sits precisely at the point where future technology and creative inspiration meet - combining to bring people the power to capture and instantly hold life's sounds, images...energy -- exactly at that unique, and personally-perfect, instance in time.

Headquartered in Tokyo, Olympus is a global leader in optical and electronic technology. The company produces a wide range of products for consumer, health care, and industrial markets, including 35mm cameras, Microcassette and electronic recorders, medical and industrial endoscopes, biological and metallurgical microscopes and measuring instruments, clinical analyzers and other high technology products. Olympus is represented in the United States by Olympus America Inc., which is also responsible for sales in Canada, Mexico, the Caribbean, and Central and South America. -0-

Olympus D-200L Specifications

Recording Medium Internal Flash RAM: 2MB Image Compression JPEG JPEG
 in full Joint Photographic Experts Group

Standard computer file format for storing graphic images in a compressed form for general use. JPEG images are compressed using a mathematical algorithm.
 Thumbnail Size H80 X V60 Pixels Modes High Quality H640 X V480 24 bit Color

Normal Quality H320 X V240 24 bit Color Number of Pictures High Quality 20 Images

Normal Quality 80 Images

Erasing All Pictures Push Delete Button and Flash button

simultaneously, then press the OK (Shutter

button) Single Image Push Delete button, then press OK (Shutter

button)

White Balance Type Full Auto TTL (1) (Time To Live) A parameter in a network packet that sets a time limit to its validity. In order to prevent an IP packet from propagating endlessly through the network, the value in the TTL field is reduced by each router.  

Lens OLYMPUS LENS Focal length 5mm (equivalent to a 36mm lens on a 35 mm) Aperture F=1; 2.8 to F=11 Programmed Automatic Construction 5 elements in 4 groups Angle of View 31 degree Range 29.5 - infinity normal mode

7.95 - 29.5 inch macro mode

Shutter Type CCD Shutter Shutter Speed 1-1/10,000 second CCD

Exposure Control Type Program Auto Exposure

Electronic Flash Automatic flash range to 11 feet. Type Automatic Flash with "Red-Eye" reducing

flash, Flash-Off, Fill-in flash, Auto flash

with automatic backlight back·light  
n.
A type of spotlight, used in photography, that illuminates a subject from behind.

tr.v. back·light·ed or back·lit , back·light·ing, back·lights
 control.

Metering Center weighted light metering by CCD imager. CCD ISO (1) See ISO speed.

(2) (International Organization for Standardization, Geneva, Switzerland, www.iso.ch) An organization that sets international standards, founded in 1946. The U.S. member body is ANSI.
  130

Dimensions 5.7x2.8x1.8 inches

Weight 10.4 ounces (without batteries)

Computer Connection RS232C 8 bit Non Parity @ 9600, 19200, 38400,

57600, 115200 (speed auto set to user

computer)

Computer Windows 3.1(TM), Windows 95(TM), and Mac(TM)

OS 7.x.

Intel(R)486 + motorola 68040+processors

Specifications are subject to change without any notice or obligation on the part of the manufacturer.

CONTACT: Helene Smith, 516/821-7292

hsmith@li.net
COPYRIGHT 1996 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1996, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Sep 5, 1996
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