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Olympus breaks digital camera price/performance barrier with D-300L.


NEW YORK--(BUSINESS WIRE)--Sept. 5, 1996--

New camera delivers unprecedented expert-level quality and features for under $900

Olympus' company-wide Digital Vision Initiative this month brings business and consumer markets a high-quality digital camera for under $900.

One of the two new Olympus digital cameras introduced here today, the D-300L offers 1024 X 768 pixel resolution pixel resolution Telemedicine The sharpness of a computerized image, based on pixel concentration, which determines display resolution , in-camera storage of up to 120 images, full Windows(R) and MacIntosh(R) compatibility and Olympus' hallmark "point and shoot" design and automation. Olympus is also including Adobe's popular PhotoDeluxe image editing Changing or improving graphics images. It typically refers to bitmapped images rather than vector graphics drawings. Using an image editor, images can be modified by an artist using pen, brush, airbrush and other "painting" tools.  software with the D-300L.

The D-300L and its younger brother Wiki is aware of the following uses of "'Younger Brother":
  • Younger Brother (music group)
  • Younger Brother (Trinity House) - a title within the British organisation, Trinity House
, the D-200L, are being shown for the first time at the Apple Market Center in Manhattan.

Using either an optical or color LCD viewfinder The preview window on a camera that is used to frame, focus and take the picture. On analog cameras, the viewfinder is an eye-sized window that must be pressed against the face. Point-and-shoot digital cameras use small LCD screens that are viewed several inches from the eyes.  (the latter of which displays up to 9 images at once), the D-300L photographer captures images at shutter speeds of up to 1/500 second. Solid-state CCD sensor See CCD.  technology eliminates film and its associated time and processing costs. MacIntosh and Window users can then review, save, manipulate, store, print, remotely send or post to the Web any number of digital images.

With 6MB internal RAM For other uses, see Iram.
Internal RAM, or IRAM, is the address range of RAM that is internal to the CPU. Some object files contain an .iram section.

Generally, IRAM is composed of very high speed SRAM located alongside of the CPU.
, the D-300L easily, reliably and automatically handles focus, flash (including red-eye reduction), white balance and exposure control.

Benefit & Specification Highlights

The Camera

1024 X 768 CCD CCD
 in full charge-coupled device

Semiconductor device in which the individual semiconductor components are connected so that the electrical charge at the output of one device provides the input to the next device.
 captures 24-bit full color images with the press of a shutter button The shutter button is a button found on many cameras. When you press it, it opens the shutter of the camera. On many cameras, the shutter will then close automatically after the shutter speed has elapsed. , delivering the highest-quality pictures in its class

Optical or color LCD viewfinders allow you to view and review images immediately

LCD displays various functions and status

120 images can be stored in the camera at a time (and moved to other locations for saving or other use, at the user's discretion)

5mm F2.8 wide angle lens offers larger coverage area; macro provides close-up capability

36mm focal length Focal length

A measure of the collecting or diverging power of a lens or an optical system. Focal length, usually designated f
 lens, similar to conventional 35mm cameras

1-1/500 second shutter speed

Built-in automatic flash offers several shooting modes, including red-eye reduction, to provide high quality pictures under the range of lighting conditions

Windows and Macintosh compatible

"Point and shoot" automation (of exposure, white balance and flash) allow carefree, instant operation

Automatic shut-off for energy conservation

Uses AA Lithium Alkaline or NiCad batteries

The Included accessories

High-speed serial interface The High-Speed Serial Interface (HSSI) is a differential ECL serial interface standard developed by Cisco Systems and T3plus Networking primarily for use in WAN router connections. It is capable of speeds up to 52 Mbit/s with cables up to 50 feet in length.  cable for fast, easy connection to computers

Adobe PhotoDeluxe, the leading graphics and imaging software, enables creative integration of pictures with both fun (greeting cards, calendars) and professional (newsletters, business presentation) materials

101 Uses

The D-300L easily handles applications such as:

Multimedia, Gaming, Web Pages, Digital Photo Albums, Letters,

Reports, Proposals, Presentations, Invitations, E-mail,

Flyers, Greeting Cards, Photo Albums, Weddings, Honeymoons,

Births, Parties, Landscape Design, Interior Decorating,

Desktop Publishing, Insurance Adjusting, Real Estate Listings,

Membership Ids (badges), Advertising

In addition, the D-300L can provide capture functionality for mid-range prepress applications

Distribution

Photo Dealers, Consumer Electronics Retailers, Office and

Business Equipment, SuperStores, Computer Retailers

Olympus' Digital Vision, the Art and Science of Imaging, sits precisely at the point where future technology and creative inspiration meet -- combining to bring people the power to capture and instantly hold life's sounds, images...energy -- exactly at that unique, and personally-perfect, instance in time.

At Olympus, Digital Vision is also clarity of purpose, empowered by over 78 years of innovation. Headquartered in Tokyo, Japan, Olympus is a global leader in optical and electronic technology. The company produces a wide range of products for consumers, health care and industrial markets; including 35mm cameras, Microcassette(TM) and electronic recorders, medical and industrial endoscopes, biological and metallurgical microscopes, and measuring instruments, clinical analyzers and other high technology products. Olympus is represented in the United States by Olympus America Inc., which is also responsible for sales in Canada, Mexico, the Caribbean and Central and South America. -0-

Olympus D-300L Specifications Recording

Medium Internal Flash Ram: 6MB

Image Compression JPEG JPEG
 in full Joint Photographic Experts Group

Standard computer file format for storing graphic images in a compressed form for general use. JPEG images are compressed using a mathematical algorithm.
 

Thumbnail Size H80 X V60 Pixels

Modes High Quality H1024 X V768 24 bit Color

Normal Quality H512 X V384 bit Color

Number of Pictures High Quality 30 Images

Standard Quality 120 Images

Erasing

All Pictures Push Delete Button and Flash button

simultaneously, then press the OK

(Shutter button)

Single Image Push Delete Button, then press OK (Shutter

button)

White Balance

Type Full Auto TTL (1) (Time To Live) A parameter in a network packet that sets a time limit to its validity. In order to prevent an IP packet from propagating endlessly through the network, the value in the TTL field is reduced by each router.  

Lens OLYMPUS AUTOFOCUS autofocus
Noun

a camera system in which the lens is focused automatically

Noun 1. autofocus - an optical device for focussing a camera or other instrument automatically
 LENS

Focal Length 5mm (equivalent to a 36 mm lens on a 35mm

Aperture F=1:2.8 to F=11 Programmed Automatic

Construction 5 elements in 4 groups

Angle of View 31 degrees

Range 19.7 - infinity normal mode

7.95 - 19.7 inch macro mode Shutter

Type CCD Shutter & Mechanical Shutter

Shutter Speed 1/8 - 1/500 second

Exposure Control

Type Program Auto Exposure

Electronic Flash Automatic Flash range to 8 feet

Type Automatic Flash with "Red-Eye" reducing

flash, Flash-Off, Fill-in Flash, Auto

Flash with automatic backlight back·light  
n.
A type of spotlight, used in photography, that illuminates a subject from behind.

tr.v. back·light·ed or back·lit , back·light·ing, back·lights
 control

Metering Center Weighted light metering by CCD

imager

CCD ISO (1) See ISO speed.

(2) (International Organization for Standardization, Geneva, Switzerland, www.iso.ch) An organization that sets international standards, founded in 1946. The U.S. member body is ANSI.
  @50

Computer Connection RS232C 8bit Non Parity @9600, 19200,

38400, 57600, 115200 (speed auto set to

user computer)

Computer Windows 3.1(TM), Windows 95(TM), and

Mac(TM) OS 7X, Intel(R) 486 + Motorola(R)

68040+

Dimensions 5.7" X 2.8" X 1.8"

Weight 11.9 ounces (without batteries)

Specifications are subject to change without any notice or obligation on the part of the manufacturer

CONTACT: Olympus

Helene Smith, 516/821-7292

hsmith@li.net
COPYRIGHT 1996 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1996, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Date:Sep 5, 1996
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