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Olympus Delivers Photo-Lab-Quality Printing to the People with the P-10 and P-440 Digital Photo Printers.


Business Editors

MELVILLE, N.Y.--(BUSINESS WIRE)--Aug. 29, 2003

Dye-Sublimation Technology Produces Exceptional Color Prints in Record Time

Olympus America today announced two new dye-sublimation printers that make fast, affordable, high quality photo printing available to digital photographers of all levels seeking an array of print sizes. With the Olympus P-10 Digital Photo Printer and P-440 Digital Photo Printer, photographers can transform their homes, offices or any location into photo labs with the same dye-sublimation technology used in professional laboratory processing.

"Olympus is committed to helping digital photographers achieve superior quality prints from the shots they've taken, no matter what skill level they're up to or what size they wish to print," said Tiger Niimura, Product Manager for Digital Products, Olympus America. "Dye-sublimation printing is the gold standard of the printer market, and the P-10 and P-440 are dye-sub printers specially crafted for both beginning and advanced digital photographers to use and enjoy."

Fast and Versatile Printing

Responding to the needs of the vast majority of digital enthusiasts, Olympus designed the compact P-10 Digital Printer for high quality prints at the fastest speed possible. The P-10 is designed to produce vivid 4" x 6" (approx.) or 3.5" x 5" photo-lab-quality, edge-to-edge color prints with or without borders A number of NGOs have adopted the "Without Borders" tag, inspired by Doctors without Borders.
  • Reporters Without Borders
  • Braille Without Borders - established 2002.
  • Action Without Borders
 in less than 45 seconds - making it the fastest dye-sublimation printer of its kind on the market today. Because the P-10 prints at the most popular sizes, there's no need to use a scissors scissors

Cutting instrument or tool consisting of a pair of opposed metal blades that meet and cut when the handles at their ends are brought together. Modern scissors are of two types: the more usual pivoted blades have a rivet or screw connection between the cutting ends
 to trim prints.

The P-10 also offers the convenience of PictBridge technology, which makes prints instantly by connecting an enabled digital camera directly to the printer without using a personal computer. This frees up the printer to be placed anywhere an electrical outlet exists.

The P-440 Digital Photo Printer is a workhorse that can print at a wide range of sizes and has a breadth of creative options and image editing Changing or improving graphics images. It typically refers to bitmapped images rather than vector graphics drawings. Using an image editor, images can be modified by an artist using pen, brush, airbrush and other "painting" tools.  tools that pros and advanced enthusiasts will appreciate. The P-440 produces five different print sizes up to true 8" x 10" in only 75 seconds for either glossy or matte finish print. Other P-440 print sizes include Postcard, Photo-Album, Index and A5 Wide. The P-440 can also automatically print up to 50 copies of the same image.

Prints from both the P-10 and P-440, emerge in archival condition - dry, durable and ready to share. A protective laminate laminate,
n a thin slice of porcelain or plastic fabricated in a dental lab, which is cemented to the front of the teeth to cover gaps, whiten stained teeth, or reshape chipped or broken teeth.
 overcoat resists water, scratching, moisture, fading and fingerprints.

No Dots to Connect

In contrast to inkjet printers, Olympus precision dye-sublimation printers do not lay down colors as individual dots that could be detected at close range. Instead, heat vaporizes colors that saturate sat·u·rate
v. Abbr. sat.
1. To imbue or impregnate thoroughly.

2. To soak, fill, or load to capacity.

3. To cause a substance to unite with the greatest possible amount of another substance.
 the photo paper to create smooth, realistic, continuous-tone images. The vaporized va·por·ize  
tr. & intr.v. va·por·ized, va·por·iz·ing, va·por·iz·es
To convert or be converted into vapor.



va
 colors permeate the surface of the paper, creating a gentle gradation gradation: see ablaut.  at the edges of each pixel. Because the color infuses the paper, it is also less vulnerable to fading and distortion over time. The 24-bit color gradations of the P-440 produce a palette of approximately 16.7 million colors for outstanding photo-realistic prints.

Approachable

To make the printing process a snap, Olympus has incorporated PictBridge technology into the P-10 Digital Photo Printer so users can bypass their personal computers and connect their PictBridge-enabled digital cameras directly to the P-10 via a USB USB
 in full Universal Serial Bus

Type of serial bus that allows peripheral devices (disks, modems, printers, digitizers, data gloves, etc.) to be easily connected to a computer.
 1.1 cable. Once connected, they can begin printing right away for instant gratification. It is also possible to connect the P-10 to a PC for printing.

Similarly, the P-440 Digital Photo Printer can print directly from removable xD-Picture Card The xD-Picture Card is a type of flash memory card, used mainly in digital cameras. xD originally stood for extreme Digital.[1] The cards were developed by Olympus and Fujifilm and introduced into the market in July 2002. (TM) or PCMCIA (Personal Computer Memory Card International Association, San Jose, CA, www.pcmcia.org) An international standards body and trade association that was founded in 1989 to establish a standard for connecting peripherals to portable computers. PCMCIA created the PC Card. See PC Card.  Type II card adapter for SmartMedia(TM), Memory Stick(TM) and CompactFlash(TM), simply by inserting the cards into a slot on the front of the printer. This enables users to circumvent their computers for even faster downloading of images. It is also possible to connect the P-440 to a PC or Mac for printing.

The P-440 has a 1.8-inch color LCD to display the easy-to-navigate menu and then preview and select only desired images for printing. The intuitive menus provide many creative options and image-editing tools to adjust layout, sharpness and brightness, as well as to correct color. In addition, the printer includes a variety of filters, stamps, backgrounds and decorative mattings to frame prints. Connecting the P-440 to a television via video cable provides another way to preview and select images before printing.

Designed to Deliver

The compact, silver-toned, cube-like P-10 Digital Photo Printer has a bold new design, and is a mere 7.5" x 7.7", making it a stylish space-saver that's ideal for placing on a shelf or desktop. A blue faceplate on the front of the printer has a see-through window to watch prints as they're made.

The black P-440 Digital Photo Printer has a front panel that swings open for quick access to the dye-sub printer ribbon. This allows for a fast replacement of the ribbon, and eliminates the muss and fuss associated with inkjet heads.

Availability

The P-10 Digital Photo Printer will be available in October 2003. The P-10 comes supplied with an AC Adapter Same as power adapter.  and Power Cord, Paper Tray with 3.5" x 5" Conversion Tray, Starter Kit (Ink Ribbon Cartridge for 5 prints and 5 sheets of approx. 4" x 6" paper), CD-ROM CD-ROM: see compact disc.
CD-ROM
 in full compact disc read-only memory

Type of computer storage medium that is read optically (e.g., by a laser).
 with Printer Driver, Instruction Manual, User Registration Card, and Warranty Card.

The P-440 Photo Printer will be available in October 2003. The P-440 comes supplied with an AC Adapter and Power Cord, Paper Tray, Ink Cassette (Ribbon Holder), CD-ROM (with Printer Driver, Instruction Manual, and CAMEDIA Master Editing Software), Standard Paper (5 sheets), Ink Ribbon Pack (for 5 prints), Basic Manual, User Registration Card, and Warranty Card.

U.S. Pricing:

P-10 Digital Photo Printer Street Price: $199.00 (U.S.)

P-10 Digital Photo Printer MSRP MSRP Manufacturer's Suggested Retail Price
MSRP Message Session Relay Protocol
MSRP Multi-Species Recovery Plan (US Fish & Wildlife Service)
MSRP Member of the Society for Radiological Protection (UK) 
: $249.95 (U.S.)

P-440 Digital Photo Printer Street Price: $499.00 (U.S.)

P-440 Digital Photo Printer MSRP: $599.95 (U.S.)

Canadian Pricing:

P-10 Digital Photo Printer Street Price: $299.95 (Canada)

P-10 Digital Photo Printer MSRP: $419.00 (Canada)

P-440 Digital Photo Printer Street Price: $000.00 (Canada)

P-440 Digital Photo Printer MSRP: $000.00 (Canada)

For more information, review units and high-resolution images of the camera, contact Michael Bourne Michael Bourne was a fictional character in the US soap opera Sunset Beach portrayed by American actor Jason Winston George during the show's entire run. Character History
The Beginning
Michael was always a good person.
, Mullen Public Relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most , 978-468-8953 or michael.bourne Bourne, town (1990 pop. 16,064), Barnstable co., SE Mass., crossed by Cape Cod Canal; settled 1627, inc. 1884. Bourne Bridge (1935), across the canal, made the town an entry point to Cape Cod and a resort and commercial center. @mullen.com, or Chris Sluka, Senior Public Relations Manager, Olympus America Inc, Consumer Products Group, Two Corporate Center Dr., Melville, NY 11747-3157, ph: (631) 844-5000 (800) 622-6372, Fax: (631) 844-5262 or the Olympus Web Site: http://www.olympusamerica.com.

ABOUT OLYMPUS

Olympus Optical Co., Ltd., with its wholly owned subsidiaries Wholly Owned Subsidiary

A subsidiary whose parent company owns 100% of its common stock.

Notes:
In other words, the parent company owns the company outright and there are no minority owners.
, is a global leader in designing, manufacturing and marketing optical-digital product solutions for health care and consumer segments. The company leverages R&D investment in technology and manufacturing processes across diverse business lines that include:

-- Digital and film cameras, and digital voice recorders;

-- Minimally invasive diagnostic and surgical endoscopes;

-- Advanced clinical and research microscopes; and

-- Chemistry-immuno analyzers and lab automation systems.

In the U. S. and Canada, Olympus America Inc. serves health care, scientific and commercial laboratory markets with integrated product solutions and financial and other service offerings and is the leading brand in gastrointestinal endoscopy gastrointestinal endoscopy Endoscopy A diagnostic procedure in which a flexible fiberoptic endoscope is passed into the esophagus, stomach, and upper small intestine–depending on the level at which lesions are anticipated Indications Dyspepsia, persistent  and clinical and educational microscopes. The company's market-leading consumer camera products and services business spans North and South America South America, fourth largest continent (1991 est. pop. 299,150,000), c.6,880,000 sq mi (17,819,000 sq km), the southern of the two continents of the Western Hemisphere. . Olympus America Inc. works collaboratively with its customers and parent company to develop state-of-the-art products and services that are innovative, intelligent, and easy to use. For more information, visit www.olympusamerica.com.
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No portion of this article can be reproduced without the express written permission from the copyright holder.
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Geographic Code:1USA
Date:Aug 29, 2003
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