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Olympus Announces the C-7070 Wide Zoom: Rugged on the Outside, Professional on the Inside.


MELVILLE, N.Y. -- Super Wide-Angle Lens, 7.1-Megapixels, Advanced Autofocus autofocus
Noun

a camera system in which the lens is focused automatically

Noun 1. autofocus - an optical device for focussing a camera or other instrument automatically
 Modes, Rugged Body Design

The new C-7070 Wide Zoom from Olympus unites high-performance features and an incredible wide-angle lens in a rugged, magnesium body. The camera's wide-angle zoom lens lets photographers frame more of a subject into their composition, and with the high-resolution 7.1-megapixel CCD CCD
 in full charge-coupled device

Semiconductor device in which the individual semiconductor components are connected so that the electrical charge at the output of one device provides the input to the next device.
, photographers can produce larger than life larg·er than life
adj.
Very impressive or imposing: "This is a person of surpassing integrity; a man of the utmost sincerity; somewhat larger than life" Joyce Carol Oates. 
 prints with amazing a·maze  
v. a·mazed, a·maz·ing, a·maz·es

v.tr.
1. To affect with great wonder; astonish. See Synonyms at surprise.

2. Obsolete To bewilder; perplex.

v.intr.
 vividness. Two new Autofocus (AF) modes enable photographers to shoot fast, sharp photos of subjects in motion, so no fleeting photo opportunities are missed.

"The C-7070 Wide Zoom will be valued by photographers of all levels for its compact size, rugged construction and ease of use," said Glenn Schwartz Glenn Schwartz first came to the attention of rock music audiences as the original guitarist for The James Gang, based in Cleveland. In 1969, Schwartz, who had been voted one of the top five electric blues guitar players in a national DJ poll, left the James Gang to join Los , product manager, Olympus Imaging America Inc. "But the powerful wide-angle lens, 7.1-megapixel image sensor An image sensor is a device that converts a visual image to an electric signal. It is used chiefly in digital cameras and other imaging devices. It is usually an array of charge-coupled devices (CCD) or CMOS sensors such as active-pixel sensors.  and two new AF modes are features that give this camera the extra edge required by high-end amateur and professional photographers."

Designed to Do More

Olympus photos are known for sharp, vibrant image quality. This is achieved through a number of advanced technologies, beginning with Olympus' high-quality all-glass lens designed specifically for digital cameras to deliver edge-to-edge sharpness and clarity. With its 4x optical zoom Changing the focal length of a camera by adjusting the physical zoom lens. All zoom lenses in film cameras and digital single lens reflex (DSLR) cameras are optical zoom. Digital point-and-shoot cameras as well as consumer and prosumer video camcorders have optical zoom, but they also  ultra-wide-angle lens (equivalent to 27 to 110mm, f2.8 - f.8.0), the C-7070 Wide Zoom enables photographers to capture more of their field of view. When combined with a high-resolution image sensor containing more than 7 million pixels, and Olympus' exclusive TruePic TURBO(TM) Image Processor that suppresses noise and boosts image definition, the lens captures images of such high resolution that prints can be cropped and enlarged up to 16 x 20 inches. For nature photographers, the C-7070 features a Super Macro mode that enables shooting from 1.18 inches to capture details as delicate and nuanced as the wings of a butterfly or the petals of a flower.

The camera's 1.8-inch Semi-Transmissive swivel LCD makes it easy to take pictures at any angle - above the head, from the side, or with the camera placed on the ground. The LCD can even be swiveled 180 (deg ree) for taking self-portraits. And while conventional LCD screens appear dim against bright light, the Semi-Transmissive LCD technology provides excellent high-contrast visibility in any light condition.

Delivering Style & Durability

The C-7070 Wide Zoom embodies rugged style and durability. The camera body is constructed of magnesium alloy with a rubberized grip that fits snuggly in the photographer's hand for ergonomic comfort during lengthy photo shoots. The camera is solid yet compact at a mere 4.9" (W) x 3.3" (H) x 3.9" (D) and 15.3 ounces.

Intelligent Design for High Performance

The C-7070 Wide Zoom features a number of professional SLR-type features to satisfy the artistic needs of advanced users, including two autofocus systems. A Predictive AF mode enables users to shoot subjects moving towards them via an external AF sensor that detects the distance the subject has moved and predicts its location at the moment of shutter release. And an AF Target Selection function enables users to choose from 143 AF target zones to focus on virtually any area of their composition without reframing reframing (rē·frāˑ·ming),
n the revisiting and reconstruction of a patient's view of an experience to imbue it with a different usually more positive meaning in the
 the shot. The C-7070 Wide Zoom also features a manual focusing mode, giving users full control over the accuracy of their focal range.

The camera's Direct Histogram histogram
 or bar graph

Graph using vertical or horizontal bars whose lengths indicate quantities. Along with the pie chart, the histogram is the most common format for representing statistical data.
 function provides real-time access to exposure information so users can confirm exposure before snapping the picture. A histogram displayed on the LCD makes detection of over- and under-exposed areas simple with red and blue highlighting so users can make adjustments.

The inclusion of a speaker and microphone in the camera's body enables users to narrate images with personalized audio captions. In Movie Mode, the C-7070 Wide Zoom can record QuickTime(R) television-quality movies of any length at 20 frames-per-second, limited only by the storage capacity of the memory card in the camera.

Designed to be Approachable

The C-7070 Wide Zoom is easy to use with controls placed strategically on the camera body for fast, intuitive manipulation. A mode dial on the top of the camera enables users to rapidly select from an assortment of settings. In fully Programmed Auto mode, the camera provides basic point-and-shoot simplicity for flawless snapshots. The camera also features 12 Shooting Modes for optimal results in a variety of situations, such as Night, Portrait, Landscape, and Sports. Two new underwater settings - Underwater Wide and Underwater Macro - make the C-7070 an ideal camera for divers.

The camera accepts two types of memory media - the xD-Picture Card The xD-Picture Card is a type of flash memory card, used mainly in digital cameras. xD originally stood for extreme Digital.[1] The cards were developed by Olympus and Fujifilm and introduced into the market in July 2002. (TM) or Compact Flash(TM) Type I or II including microdrives - and can hold both media cards simultaneously for flexible storage options.

Connecting the C-7070 Wide Zoom to a computer is easy with the USB USB
 in full Universal Serial Bus

Type of serial bus that allows peripheral devices (disks, modems, printers, digitizers, data gloves, etc.) to be easily connected to a computer.
 Auto Connect feature, which connects directly via USB 2.0 cable and requires no software. Or, If you prefer, forget the computer altogether. The power of PictBridge technology enables photos to be printed directly from the camera to any PictBridge-enabled printer, such as the Olympus P-10 Digital Photo Printer, without using a computer. Printing and sharing images has never been easier, and the P-10's photo lab-quality dye-sublimation printing produces archival-quality prints in rich color.

OLYMPUS Master Olympus Master is a program that is used with Olympus digital cameras. It can be installed and used on PCs running Windows 2000, Windows XP or (in the case of the new Olympus Master 2 software) Windows Vista, and also on Macintosh computers. (TM) software provides the ultimate in digital imaging management. An intuitive user interface makes downloading to a computer quick and simple, and images are searchable by date or keyword in the Calendar View. And with one-click editing tools, such as red-eye reduction, images can be touched up before printing or emailing. Online support, templates, firmware A category of memory chips that hold their content without electrical power. Firmware includes flash, ROM, PROM, EPROM and EEPROM technologies. When holding program instructions, firmware can be thought of as "hard software." See flash memory, ROM, PROM, EPROM, EEPROM and FOTA.  upgrades and other user services are just a mouse-click away.

Power Battery Holder Delivers Performance

For photographers who want to extend their shooting sessions, the C-7070 Wide Zoom can accommodate the new B-HLD20 Power Battery Holder. It holds a maximum of two Lithium ion A rechargeable battery technology introduced in 1991 that provides greater charge per pound than nickel metal hydride. In 1993, Toshiba introduced the first notebook in the U.S. with a Li-ion battery.  BLM-1 rechargeable batteries to turn the camera into a powerhouse that has the energy to keep shooting for hours (one BLM-1 battery is included with the C-7070). The BLM-1 Lithium ion rechargeable battery delivers an impressive performance of 7.2V, 1500 mAh and can be charged overnight with the included BCM-2 battery charger.

For further convenience, the holder features an additional shutter release button and zoom lever for added ease of use when composing vertical shots. The battery holder even has a space to store an additional xD-Picture Card to replace the one in use when it becomes full.

Envisioning More Possibilities with Accessory Lenses

For added versatility, photographers can select from three new conversion lenses specially designed to extend the focal range of the C-7070 Wide Zoom. The lenses feature a bayonet mount (photography) a coupling mechanism for attaching removable lenses to the body of a camera, using a bayonet socket.
- Knight.

See also: Bayonet
 for quick and easy attachment to the CLA-7 conversion lens adapter, which screws directly into the body of the camera. The Olympus conversion lenses deliver the high optical quality required in digital image capture and have been designed to suit the imaging system of the C-7070 Wide Zoom to ensure optimal results without sacrificing quality.

The WCON-17c is a 0.7x wide-angle converter lens that reduces the focal length Focal length

A measure of the collecting or diverging power of a lens or an optical system. Focal length, usually designated f
 by a factor of 0.7x (35mm conversion of 19mm) when fitted to the C-7070 Wide Zoom, providing greater wide-angle coverage without altering the aperture setting.

To get even closer to the action, the TCON-17C, a 1.7x teleconverter A teleconverter is a secondary lens which is mounted between the camera and a photographic lens. Its job is to enlarge the central part of an image obtained by the objective lens.  lens, increases the focal length by a factor of 1.7x (35mm conversion of 187mm), and the TCON-30C increases the focal length by a factor of 3.0x (35mm conversion of 330).

The CLA-7 conversion lens adapter is required to attach the TCON-17C, TCON-30C or WCON-17C.

Flexible Flash to See More

In addition to the camera's internal pop-up flash, powerful external flash units have been developed for use with the C-7070 Wide Zoom and other Olympus digital cameras. These include the FL-50, compact FL-20 and new FL-36, all specifically designed for digital with accurate step illumination control to provide the precision required by digital cameras.

Exploring New Depths with Underwater Housing

With the new PT-027 Underwater Housing a digital photographer can take the C-7070 Wide Zoom 130 feet below the surface for capturing vivid wide-angle images of the underwater landscape. The stylish and durable housing is for anyone looking to pursue underwater digital photography when diving, snorkeling or surfing, or for other activities that require ultimate protection from the elements such as skiing, fishing, sailing, as well as certain industrial situations. Underwater housings for the accessory lenses and flashes are also available.

Availability

The C-7070 Wide Zoom will be available in February 2005. It includes an Auto-Connect USB cable, Audio/Video Out cable, carrying strap, lens cap with retainer A contract between attorney and client specifying the nature of the services to be rendered and the cost of the services.

Retainer also denotes the fee that the client pays when employing an attorney to act on her behalf.
 cord, Li-Ion rechargeable battery and charger, a 32MB xD-Picture Card(TM), OLYMPUS Master Software, user manual and Quick Start guide.

U.S. Pricing:

C-7070 Wide Zoom Estimated Street Price: $699.00 (U.S.)

WCON-17C Estimated Street Price: $149.95

TCON-17C Estimated Street Price: $149.95

TCON-30C Estimated Street Price: $149.95

B-HLD20 Estimated Street Price: $129.95

FL-50 Estimated Street Price: $449.95

FL-36 Estimated Street Price: $199.95

FL-20 Estimated Street Price: $149.95

For more information, review units and high-resolution images of the camera, contact Michael Bourne Michael Bourne was a fictional character in the US soap opera Sunset Beach portrayed by American actor Jason Winston George during the show's entire run. Character History
The Beginning
Michael was always a good person.
, Mullen Public Relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most , 650-210-9857 or michael.bourne Bourne, town (1990 pop. 16,064), Barnstable co., SE Mass., crossed by Cape Cod Canal; settled 1627, inc. 1884. Bourne Bridge (1935), across the canal, made the town an entry point to Cape Cod and a resort and commercial center. @mullen.com or Chris Sluka, senior public relations manager, Olympus Imaging America Inc, Two Corporate Center Dr., P.O. Box 9058 Melville, NY 11747-9058, ph: (631) 844-5000 (800) 622-6372, Fax: (631) 844-5262 or the Olympus Web Site: http://www.olympusamerica.com.

ABOUT OLYMPUS IMAGING AMERICA INC

Olympus Imaging America Inc is a precision technology leader, designing and delivering award-winning products for consumer and professional markets.

Olympus Imaging America works collaboratively with its customers and its parent company, Olympus Corporation This article refers to a Japanese camera maker. For other meanings, see Olympus (disambiguation).

Olympus Corporation (オリンパス株式会社
, to develop breakthrough technologies with revolutionary product design and functionality that enhances peoples lives every day. These include:

--Digital and film cameras

--Professional SLR (1) (Scalable Linear Recording) A line of magnetic tape drives from Tandberg Data that evolved from the QIC Data Cartridge format. See QIC.

(2) (Single Lens Reflex) A camera that uses the same lens for viewing and shooting.
 Imaging Systems

--Digital and Microcassette recorders

--Digital Music Players

--Personal Photo Printers

--Digital Print Kiosks

--Digital Video Projectors

--Digital Media

--Binoculars

Olympus Imaging America Inc is responsible for sales in United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , Canada, Mexico, the Caribbean, and Central and South America South America, fourth largest continent (1991 est. pop. 299,150,000), c.6,880,000 sq mi (17,819,000 sq km), the southern of the two continents of the Western Hemisphere. . For more information, visit. www.olympusamerica.com.
COPYRIGHT 2005 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jan 5, 2005
Words:1664
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