Olympia Funding Selects SalesCenter to Enhance Sales Lead Tracking and Increase Productivity.

REDWOOD CITY, Calif. -- Leading Mortgage Company Chooses SFA Solution for Customization and Consultative Sales Approach

SalesCenter, an emerging leader in on-demand Sales Force Automation (SFA), today announced that the Westbury, N.Y., branch of Olympia Funding, the industry leader and sixth largest mortgage broker in the United States, has selected SalesCenter to more efficiently track its sales opportunities and increase sales team productivity.

With a large sales organization, from sales managers to support representatives, Olympia Funding's sales leads were getting lost in the company's paper system, so they switched to a hosted SFA solution that provided the sales team with the proper tools to close deals. Since deploying SalesCenter, the company has been successful in streamlining its processes, information and workflow. As a result, Olympia Funding is now able to better organize, manage and sort its leads in a more effective way that provides sales associates with information they need to create tailored mortgage plans for potential customers.

"Our SFA program is a tremendous success thanks to SalesCenter's high level of customer service and consultative sales approach," said Keith Kossack, Branch Manager of Olympia Funding. "The SalesCenter customer service team worked closely with us to develop a product customized to meet our specific business needs. The solution incorporated easily into our everyday routine, and it has been instrumental in helping us increase productivity. Today, we enjoy a better cost-per-customer acquisition ratio, which is allowing our marketing dollars to go a lot further than they used to."

"SalesCenter provides companies such as the Westbury, N.Y., branch of Olympia Funding with the advanced functionality necessary to drive a successful sales organization," said Dave Dabbah, general manager of SalesCenter. "By offering configurability and customization, we eliminate the guesswork and money spent on precious IT time to allow our customers to focus on core competencies like closing deals."

About SalesCenter

SalesCenter is a premier provider of on-demand sales force automation and customer relationship management solutions, offering clients advanced sales automation solutions that empower sales teams and businesses to maximize efficiency and sales effectiveness. SalesCenter is a service of Uptilt, Inc., a privately held profitable company headquartered in Redwood City, California. Uptilt offers clients a suite of Web automation solutions including SalesCenter and EmailLabs, an email marketing automation solution. For further information, please contact SalesCenter at 1-866-SFA-Today or by email at [e-mail].