Olive Software Announces ViewPoint 2.0, Next-Generation Digital Publishing Platform.

Enterprise-Class ViewPoint Platform Allows Companies to Componentize Documents and Unlock and Leverage Information Contained Within, Powers New ActiveMagazine 3.0

NEW YORK -- Olive Software today announced the release of their next-generation digital publishing platform, ViewPoint 2.0. For organizations that need to ensure relevancy in the digital age, including publishers facing ad revenue and subscription challenges, ViewPoint 2.0 provides an easy way to capture, preserve, access, componentize, repurpose and monetize content for the web, as well as redefine the traditional markets for rich content. With the introduction of ViewPoint 2.0, Olive is opening up its industry-leading digital publishing solutions, currently in use by the world's preeminent publishers, to a broad enterprise market. The Olive ViewPoint platform breaks publication content from any source - printed, electronic, TIF, PDF, MS Word as well as microfilm and microfiche - into individual components such as articles, images, chapters, clauses, headlines, sections, etc. that people can search, discover, view, and share online and through mobile devices.

The Olive ViewPoint platform automates the standardization and transformation of all types of documents into XML components -- transforming information into intelligent microcontent. By unlocking the information within the content, Olive enables customers to publish their information assets as rich, interactive and searchable media demanded by the evolving web.

Content rich organizations - from libraries to universities to corporate enterprises - and certainly traditional publishers, use Olive ViewPoint to add intelligence and structure to documents, unlocking the information contained in the content to provide better, richer access to information. Users can search across document collections, individual documents, and sections within documents, and view the results through a Web browser, without needing the original application in which the document was created.

"Consumer microcontent has emerged primarily because money-making opportunities, mobility and microdevice storage limitations are forcing long-form media and content to shrink. And technologies that support new models for content delivery are converging into a combination of content components, different channels and devices, and various applications supplied by relatively new vendors. One characteristic of the consumer market will remain the same in the enterprise: the value of the microcontent will drive initiatives -- businesses will experience a compelling need to use content in this form," said Toby Bell, Research VP at Gartner. "New tools are emerging that allow companies to repurpose and monetize their information assets as microcontent. Ringtones in the music industry and HIPAA patient file information in healthcare are just two applications of how microcontent has already changed the economics or process flow of an entire industry. More powerful mobile devices will just accelerate the trend for people to consume information in smaller units."

An Enterprise Platform for a Wide Range of Organizations

The University of Pennsylvania Libraries is using Olive ViewPoint 2.0 to help digitize rare and special collections into a fully indexed and searchable online archive. Scholars worldwide can now use the Internet to find, access, and perform text searches on rare documents from the University of Pennsylvania, rather than just view digital images online or request reproductions via mail or fax.

"The Olive solution addressed the many facets of our digital projects and met the high standards we have for our collections," said Carton Rogers, Vice Provost and Director of the Penn Libraries. "The idea that we can provide a 17th Century edition of Hamlet online and fully text-mapped is really exciting."

ActiveMagazine 3.0, Built On ViewPoint

Olive is also introducing ActiveMagazine 3.0, the latest version of its out of the box, digital publishing solution for magazine publishers. Highly customizable, ActiveMagazine 3.0 is built on the Olive ViewPoint 2.0 platform and allows publishers to deliver a reading experience that blends e-edition viewing, web-based content, and rich media advertising - and yet preserves a magazine's original layout. ActiveMagazine 3.0 new capabilities include:

* Greater degrees of customization both within the reading experience, and surrounding the reading experience

* Digital libraries of back issues

* Pre-built integration to Web bookmarking services such as Digg and del.icio.us

* PRISM enablement

* Mobile support for iPhone and Blackberry

"Reed Business Information is excited about the direction that Olive Software is taking Active Magazine 3.0. We see this capability as an extension of our publishing strategy, not only as a digital alternative to ink on paper, but as an additional channel into which we will publish our content. We are especially intrigued by the ability to link the AM interface to our advertising and editorial content efficiently, and the flexibility that the interface provides in viewing and navigating that content," said John Blanchard, vice president of manufacturing for Reed Business Information.

The Olive ViewPoint platform extends ActiveMagazine with rich and flexible functionality, automatically providing reusable microcontent not only from magazines, but also books, journals, brochures, collateral, etc. In addition, ViewPoint delivers support for PRISM, the XML-based metadata standard for the magazine industry.

"PRISM is becoming an increasingly important standard in the magazine industry for repurposing content and managing metadata," said Peter Meirs, Director, Alternative Media Technologies at Time, Inc. "Vendors that support PRISM, such as Olive Software, help the industry move towards standardization of content interchange and preservation."

"Making printed content universally available and searchable by Internet users is a key strategy for publishers," said Yuval Rachmilevitz, President and CEO, Olive Software. "While the easiest first step is 'Digital Editions', the ultimate goal is for publishers to repurpose their content and monetize it in any possible way. That is what ViewPoint is all about -- a digital publishing platform that allows publishers to use all of their content, current and historical, components of their content, and any collection of these components, extending channels and markets for that content, and driving new revenue opportunities."

Availability In Q4

ViewPoint 2.0 is available now. Microcontent-ready, PRISM-compliant, Web 2.0-enabled ActiveMagazine 3.0 will be available December, 2007. In Spring of 2008, Olive's flagship ActivePaper Daily and ActivePaper Archive applications for newspapers will also take advantage of the ViewPoint platform. Publishers already benefiting from Olive digital publishing solutions include Time Inc., ESPN, Reed Business Information, Hearst Business Media, Newport Communications, and many others.

About Olive Software

Olive Software (www.olivesoftware.com) is the leading provider of digital publishing solutions that allow organizations to publish rich, interactive and searchable media by automatically transforming documents into intelligent content components, or microcontent. By unlocking the information within documents, Olive better enables anyone who publishes to meet the immediate demands of the evolving Web, empowering them to redefine traditional markets for their information. Olive Software is based in Santa Clara, California, with sales offices in New York, Washington DC, Denver, Los Angeles, London, and Paris, and R&D facilities in Israel.