Old union's new high-tech message.Though it's one of New York's oldest unions, organized more than a century ago, in 1897, Local 46 of the Metallic Lathers & Reinforcing Ironworkers Union is very much abreast of new technology. Local 46 is using streaming-audio spots to get its message to the younger generation who may be tomorrow's union members. Delivered on the Internet at www.1010wins.com, the digital-audio Webcasts also promote the benefits of lath-and-plaster and reinforced-concrete construction methods to builders, developers and the general public in the construction industry. At least 15 streaming-audio spots, each 60 seconds long, are Webcast every Monday, Tuesday, and Wednesday. Half of the alloted time is devoted to headlines from Workers' Independent News, a nationally syndicated news organization that focuses on labor issues and "puts people over profits." The other 30 seconds delivers a Local 46 perspective. "For months, Local 46 has been broadcasting 60-second spots on 1010 WINS Radio to inform commuters of the benefits of union labor providing genuine lath and plaster Noun 1. lath and plaster - a building material consisting of thin strips of wood that provide a foundation for a coat of plaster building material - material used for constructing buildings , as well as cast-in-place reinforced concrete reinforced concrete Concrete in which steel is embedded in such a manner that the two materials act together in resisting forces. The reinforcing steel—rods, bars, or mesh—absorbs the tensile, shear, and sometimes the compressive stresses in a concrete construction," says Bill Hohlfeld, LMCT LMCT Ligand-to-Metal Charge Transfer LMCT Licenced Motor Car Trader (Australia) LMCT Labor Management Cooperative Trust coordinator. "Our radio spots will continue," he adds, "because 1010 WINS has more listeners than any other U.S. radio station. But we also wanted to reach out to younger executives and workers--the people for whom the Internet is a primary communications vehicle." The station's streaming-audio upstart can't claim as many listeners as 1010 WINS Radio, which enjoys a huge weekly audience of 2.4 million people. Still, its popularity is growing rapidly and topped 300,000 listeners a week in September, with the average Web listener spending nearly two hours online, according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. the Labor Advertising Network in St. Louis, Mo. For Local 46, streaming audio A one-way audio transmission over a data network. It is widely used on the Web as well as company networks to play audio clips and Internet radio. Computers in home networks stream audio (mostly music) to digital media hubs connected to home theaters. has one advantage that even a broadcasting stalwart Stalwart A description of companies that have large capitalizations and provide investors with slow but steady and dependable growth prospects. Notes: The annual gain that would be viewed as the norm for investing in stalwarts is about 10% to 12%. like 1010 WINS Radio can't match: People outside the Greater New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of area, beyond the range of 1010 WINS Radio,can still keep up to date on union news by clicking on the "Listen Live" button at www.1010wins.com. |
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