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Old Style presents new can promotion.

Old Style presents new can promotion

The G. Heileman Brewing Co. has announced the introduction of its Old Style Discover Wisconsin 16-oz. can promotion. The cans, currently available through wholesalers and retail accounts, feature Wisconsin's most recent tourism slogans, "Discover Wisconsin" and "You're Among Friends."

The design on this collector's can promotes the recreational attractions that make Wisconsin a great place tolive and visit during the winter season. Featured activities include football, hunting, snowmobiling and skiing.

According to the brewer, retailer and consumer response to the "Summer in Wisconsin" can was excellent. Retailers enjoyed promoting the state of Wisconsin, especially those involved in tourist areas. The winter version of the can is expected to sell just as well, and will be a strong follow-up in the Discover Wisconsin series.
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Title Annotation:G. Heileman Brewing Company Inc.
Publication:Modern Brewery Age
Date:Dec 31, 1990
Words:129
Previous Article:Gambrinus Importing unveils marketing plans aimed at 1991.
Next Article:Expansion begins at Catamount Brewing.
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