Printer Friendly

Old Style presents new can promotion.

Old Style presents new can promotion

The G. Heileman Brewing Co. has announced the introduction of its Old Style Discover Wisconsin 16-oz. can promotion. The cans, currently available through wholesalers and retail accounts, feature Wisconsin's most recent tourism slogans, "Discover Wisconsin" and "You're Among Friends."

The design on this collector's can promotes the recreational attractions that make Wisconsin a great place tolive and visit during the winter season. Featured activities include football, hunting, snowmobiling and skiing.

According to the brewer, retailer and consumer response to the "Summer in Wisconsin" can was excellent. Retailers enjoyed promoting the state of Wisconsin, especially those involved in tourist areas. The winter version of the can is expected to sell just as well, and will be a strong follow-up in the Discover Wisconsin series.
COPYRIGHT 1990 Business Journals, Inc.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1990 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Title Annotation:G. Heileman Brewing Company Inc.
Publication:Modern Brewery Age
Date:Dec 31, 1990
Previous Article:Gambrinus Importing unveils marketing plans aimed at 1991.
Next Article:Expansion begins at Catamount Brewing.

Related Articles
Coors confirms Heileman talks.
Old Style cans honor Chicago Cubs's greats.
No alcohol, no problem.
G. Heileman sets Old Style's "relaunch." (G. Heileman Brewing Co.; Old Style beer)
Special Export sponsors Coon Creek race.
G. Heileman Co. will launch own "draft" brands.
Heileman taps new ad agency.
Windy City Amber Ale makes debut.
Wisconsin will soon be able to claim it owns the World's Largest Six-Pack again.
La Crosse City Brewery.

Terms of use | Copyright © 2016 Farlex, Inc. | Feedback | For webmasters