Old Mutual recently launched.Old mutual recently launched its first multimillion-dollar U.S. advertising campaign aimed at professionals in the investment and insurance industries. [ILLUSTRATION OMITTED] The campaign marks the first time the Boston-based company has addressed the two industries in a single strategy. Saying it's it's 1. Contraction of it is. 2. Contraction of it has. See Usage Note at its. it's it is or it has it's be ~have now in an "intermediary Intermediary See: Financial intermediary intermediary See financial intermediary. campaign" phase, Old Mutual's strategy includes advertising directly to agents, brokers and registered representatives in various trade publications. The advertising initiative features the company's new tagline: "Invest Insure Insure can mean:
v. in·no·vat·ed, in·no·vat·ing, in·no·vates v.tr. To begin or introduce (something new) for or as if for the first time. v.intr. To begin or introduce something new. " and will be supported by Old Mutual's first national consumer ad campaign. Its consumer ads are scheduled to launch later this year. |
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