Old, Shmold.

After working for several years to develop a residence concept that would enable seniors to transition from active retirees living independently to homes where various levels of skilled care would be available to them, PCS Development has scrapped its plans.

The company has listed its Bella Vita site in Sherman Oaks for sale after finding that there is little interest among Southern Californians in planning for their golden years.

"Southern Californians don't want to think about getting old and they sure don't want to invest their money into senior housing," said Paul Jennings, CEO of PCS. "The reality is Southern Californians only want senior housing on an as-needed basis."

Jennings had begun marketing condominium units within a larger community that would provide "continuing care" to the seniors who chose to live in the community several years ago. No building had begun on the site.

The concept has been very successful on the East Coast. but is still rarely used in the West.

PCS had acquired a second site in Calabasas intending to build a second continuing care community there and has placed that site on the block as well.

Gregory Harris at Marcus & Millichap is marketing the two properties.

Senior reporter Shelly Garcia can be reached at [phone] or by e-mail at [e-mail].