Oki Data Americas Launches C5500n Digital Color Printer for Growing Color Needs of Small Businesses.

MOUNT LAUREL, N.J. -- New C5500n Digital Color Printer Delivers Exceptional Value, Performance and Productivity, Broadening Oki Data Americas' Leadership in Sub-$1,000 Color Category

Oki Data Americas, which markets its products under the OKI(R) Printing Solutions brand, today introduced the C5500n digital color printer, a fast and affordable printer with robust features that enable it to expand with the needs of businesses. Combining new microfine toner and multilevel LED heads from OKI Printing Solutions, it showcases "HD (high-definition) Color" technology, which gives business users photo-like quality on regular office paper.

"As business printing solutions specialists, we collaborate closely with our customers to understand their business and needs. We identified a common concern among small business users - the current low-end color marketplace does not offer the flexible options that grow with small businesses; hence, they feel forced to buy products with features that they are not yet ready to buy," stated Candice Dobra, Director, Printer Marketing for Oki Data Americas. "The C5500n is the color printer with the flexibility to expand with the productivity needs of these businesses in a cost-efficient and practical way."

The C5500n is a class-leading price performer that makes professional color printing practical and affordable for growing businesses. It offers print speeds of up to 20 pages per minute (ppm) in color, 24 ppm in black-and-white.(1) The HD Color technology enables output from the C5500n to surpass the quality of other sub-$1,000 color laser printers on the market. Perfect for growing small businesses, the C5500n offers excellent reliability, a low total cost of ownership (TCO) and, most significantly, several upgrade options including a low-cost duplexer, additional memory and paper trays.

The C5500n, with an estimated street price of $599, underscores Oki Data Americas' drive to deliver the highest value per price point. It provides the optimum balance of speed, reliability and productivity, with key features including:

--Fast speeds of up to 20 color ppm and 24 black-and-white ppm(1) for delivering optimum color productivity at an affordable price

--HD Color technology, combining new microfine toner and multilevel LED heads and 1200 x 600 dpi resolution to render finer detail, more saturated colors and more precise toner placement than ever before

--60,000 pages duty cycle allowing demanding workgroups to print continuously with less interruption

--Outstanding standard paper handling at 400 sheets, which is upgradeable to 930 sheets as businesses' workloads increase

--64MB standard memory, which is expandable to 320MB as small businesses require higher performance and productivity

--Optional low cost duplexer for printing on both sides of the page, which allows the printer to cost-effectively grow with the business.

--Low cost per page targeting 12 cents (color) and 2.3 cents (black-and-white), ensuring low total cost of ownership over time for small businesses

--Downloadable user-friendly WebPrint solution that saves time and paper by ensuring hassle-free Internet printing, including automatic scaling of Internet pages to fit the width of standard paper

The C5500n is currently available throughout North and South America through OKI Printing Solutions authorized solution providers and direct marketing resellers, and in the U.S. through major retailers such as Office Depot, OfficeMax, Staples and CompUSA.

The C5500n accompanies the recently-launched C5800Ldn and C6100 Series to deliver three new robust and high-value color printers in the sub-$1,000 category to meet the increasing color needs of business users.

The C5500n builds on parent company Oki Data Corporation's history of leadership and innovation in color printing. It is based on the 7th generation of printing technologies advanced by Oki Data Corporation, such as digital LED technology and Single Pass Color(TM). This technology allows Oki Data to manufacture products that require fewer moving parts and enable more efficient operation than competitive products.

The C5500n comes with a one-year overnight exchange warranty and an industry-leading five-year warranty on the digital LED print heads. Like all OKI Printing Solutions products, the C5500n is backed by comprehensive support from authorized OKI Printing Solutions solution providers. In addition, the company provides live, toll-free(2) technical support 24 hours a day, 7 days a week, 365 days a year, with agents based in North America.

About Oki Data Americas, Inc.

Oki Data Americas, Inc., headquartered in Mount Laurel, N.J., and a subsidiary of Oki Data Corporation of Japan, markets PC peripheral equipment under the OKI Printing Solutions brand, including digital color and monochrome printers, serial impact dot matrix printers, multifunction products and facsimiles. As business printing solutions specialists, Oki Data Americas provides world-class printing technology and real-world solutions designed to help manage workflow and optimize business performance. Oki Data Americas is ISO 9001:2000 certified and also offers a full line of options, accessories and consumables. Its entire line of products complies with the EPA's Energy Star(R) Program. Oki Electric Industry Co., Ltd., parent company to Oki Data Corporation, is a $6.4 billion multinational corporation with headquarters in Tokyo and is a world leader in information processing systems, telecommunications and electronics.

OKI, Reg. Oki Electric Industry Co., Ltd. Energy Star Reg. T.M. U.S. EPA, Single Pass Color T.M. and design Reg. T.M. Oki Data Corp.

(1) Published performance results based on laboratory testing.
    Individual results may vary.

(2) Available in the U.S. and Canada only.