OgilvyInteractive and AsiaNetCorp Join Forces in Asia Strengthening Ogilvy's Number One Position in Internet Market.
Business Editors & High-Tech Writers
HONG KONG--(BUSINESS WIRE)--July 5, 2000
OgilvyInteractive, a subsidiary of Ogilvy & Mather has formed a joint venture with AsiaNetCorp called Ogilvy AsiaNet.
The new operation, which will initially operate in Hong Kong Hong Kong (hŏng kŏng), Mandarin Xianggang, special administrative region of China, formerly a British crown colony (2005 est. pop. 6,899,000), land area 422 sq mi (1,092 sq km), adjacent to Guangdong prov. and Korea with plans for expansion into other Asian markets including Taiwan and China, strengthens Ogilvy's number one online advertising and marketing position in the Asian Internet market.
The JV will combine the two companies' strengths, skills and expertise to provide clients with total e-marketing solutions from online advertising, e-commerce to program execution and fulfillment ful·fill also ful·fil
tr.v. ful·filled, ful·fill·ing, ful·fills also ful·fils
1. To bring into actuality; effect: fulfilled their promises.
2. . The JV will leverage AsiaNetCorp's extensive experience and technical know-how in Internet-related businesses including online media and marketing services to bring full integration of strategic planning Strategic planning is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy, including its capital and people. , creativity, marketing, technology and analysis in a branded, 360 degree environment for which Ogilvy is best known.
AsiaNetCorp is a leading Internet holding and management company which invests in, develops and manages a network of Internet-related companies across Asia, with a primary focus in South Korea and Greater China. Its group consists of 19 companies in three major businesses of Internet enabling technology (web application server, e-business platforms, e-customer relationship management, search engines, wireless Internet and 3-D virtual reality etc), Internet media and advertising, and e-commerce.
OgilvyInteractive is Asia's largest interactive network with services in 13 cities in 12 countries. It works with some of the world's best-known and most-respected companies such as American Express American Express (NYSE: AXP), sometimes known as "AmEx" or "Amex", is a diversified global financial services company, headquartered in New York City. The company is best known for its credit card, charge card and traveler's cheque businesses. , Unilever, IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) , Kimberly-Clark, Nestle and Jaguar.
Globally, OgilvyInteractive is the world's largest interactive network, with interactive agencies in 41 countries spread across five continents. In the past two years, OgilvyInteractive has been recognized as the industry's creative gold standard, winning twice as many interactive creative awards as its nearest competitor. This included winning the Cyber Lion Grand Prix Grand Prix
n. pl. Grand Prix
Any of several competitive international road races for sports cars of specific engine size over an exacting, usually risky course. -- the top interactive award at the most prestigious awards show, the Cannes Festival.
"The JV is a winning combination of OgilvyInteractive's expertise in Internet advertising Delivering ads to Internet users via Web sites, e-mail, ad-supported software and Internet-enabled cellphones. Also called an "ad network," Internet advertising organizations act as a middleman between the advertiser and the Web sites and software publishers that display the ads. with AsiaNetCorp's expertise in Internet-related businesses and proprietary technologies," said Mr. Dennis Lui, President and Chief Executive Officer of AsiaNetCorp. "AsiaNetCorp will benefit from Ogilvy's renowned brand understanding, creative excellence and access to the bigger marketing picture through Ogilvy's 360-degree Brand Stewardship stewardship
the occupation of being a steward or custodian. Referring to animals it implies the caring sort of relationship based on an acceptance of the need to include the rights of animals in overall plans to maintain financial viability. . At the same time our marketing experience and software tools and web total solutions which are the backbone and platform of Internet business will benefit the JV and open up new opportunities for e-marketing."
"The JV with AsiaNetCorp gives OgilvyInteractive a partner of perfect fit," commented Miles Young, Chairman of Ogilvy & Mather Asia Pacific. "It gives our clients major benefits and capitalizes on our breakneck break·neck
1. Dangerously fast: a breakneck pace.
2. Likely to cause an accident: a breakneck curve. growth last year."
"AsiaNetCorp's portfolio is an ideal fit with the OgilvyInteractive offering," Young continued. "We have worked with Dennis and his people before and there is a compatibility and fit which goes back many years. Our aim together is to create the leading position in the 'Internet ecosystem' -- the total picture from front-end design to back-end service -- and this arrangement puts us solidly in that position. AsiaNetCorp has a range of highly complementary Internet-related businesses and has highly competitive proprietary technologies. Leveraging these, the JV can mobilize mo·bi·lize
1. To make mobile or capable of movement.
2. To restore the power of motion to a joint.
3. To release into the body, as glycogen from the liver. processes and resources to provide total web solutions for our clients."
About Ogilvy & Mather
Ogilvy & Mather, a subsidiary of WPP WPP Wire & Plastic Product PLC
WPP World Press Photo
WPP Web Presence Provider
WPP Wolf Pack Productions (anime fan subbing group)
WPP Witness Protection Program
WPP Wireless Packet Platform
WPP Work Package Planning (Nasdaq:WPPGY), is Asia Pacific's largest agency network, and was voted Agency of the Year 1998 and 1999. It is the world's tenth largest agency, with 1999 billings of U.S.$8.8 billion. The Ogilvy network offers the full range of marketing communication disciplines including advertising, direct marketing, interactive media, media planning and buying, database management, telemarketing telemarketing, the practice of selling goods or services to customers by means of the telephone or of surveying consumer preferences in telephone conversations. , directory services, public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most , sales promotion, graphic design, and related marketing disciplines. Ogilvy's network includes over 120 offices in 17 countries across Asia Pacific, and 377 offices in 97 countries worldwide. OgilvyInteractive is the only real worldwide interactive network, with a presence in 41 countries. WPP is the world's leading communications services group, with an annual billing of U.S.$37 billion and revenues of U.S.$4.8 billion in 1999.
About AsiaNetCorp Ltd.
AsiaNetCorp Ltd. is an Internet holding and management company in Asia which invests in, develops and manages a network of e-business solutions and Internet companies in Asia Pacific with primary focus in South Korea and Greater China (China, Hong Kong SAR (Segmentation And Reassembly) The protocol that converts data to cells for transmission over an ATM network. It is the lower part of the ATM Adaption Layer (AAL), which is responsible for the entire operation. See AAL.
SAR - segmentation and reassembly , and Taiwan). AsiaNetCorp holds a majority stake in its key Portfolio Companies and actively participates in their management to optimize operation efficiency and maximize investment return. The three core businesses of AsiaNetCorp's are Internet enabling technology, Internet media and advertising, and e-commerce.