Ogilvy Public Relations Worldwide and Feinstein Kean Partners Join Forces to Offer Global Leadership in the Biotechnology and Pharmaceutical Industries.NEW YORK--(BUSINESS WIRE)--Nov. 8, 1999-- Partnership Makes Ogilvy PR the Second-Largest Healthcare PR Firm Ogilvy Public Relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most Worldwide has announced the acquisition of Cambridge, Massachusetts This article is about the city of Cambridge in Massachusetts. For the English university town, see Cambridge, England. For other places, see Cambridge (disambiguation). Cambridge, Massachusetts is a city in the Greater Boston area of Massachusetts, United States. , based Feinstein Kean Partners Inc., the healthcare and biotechnology PR agency with annual billings in excess of $9 million. The merger, announced today, immediately establishes Ogilvy PR as the world's second largest full-service public relations firm in the area of healthcare communications. Feinstein Kean Partners, which is changing its name to Feinstein Kean Healthcare (FKH FKH Fakultas Kedokteran Hewan (Indonesia) ), and its consulting unit, Kendall Strategies, will continue to maintain their own brands, but will become wholly owned subsidiaries Wholly Owned Subsidiary A subsidiary whose parent company owns 100% of its common stock. Notes: In other words, the parent company owns the company outright and there are no minority owners. of Ogilvy PR. Terms of the deal were not disclosed. FKH is widely known for both its special expertise in communicating the value of scientific advances and its pioneering support of the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. biotechnology industry. By uniting this skill with Ogilvy's established $23 million healthcare practice, the acquisition positions Ogilvy as the leader in promoting the coming generation of biotechnology-based pharmaceuticals. FKH's services include corporate communications Corporate communications is the process of facilitating information and knowledge exchanges with internal and key external groups and individuals that have a direct relationship with an enterprise. , investor relations Investor relations The process by which the corporation communicates with its investors. , product promotion, communications with patients and healthcare professionals, graphics and Internet outreach, and, through its subsidiary, Kendall Strategies, strategic consulting in the areas of business development and marketing. FKH and Kendall Strategies have more than 70 employees with expected 1999 revenues of more than $9 million. "We see great synergies between FKH and Kendall Strategies," said Ogilvy PR President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. Bob Seltzer. "Their strength in helping biotech companies through the early stages of their existence meshes perfectly with both our pharmaceutical expertise and our strength in corporate communications. As pharmaceutical firms either acquire biotech companies, or help bring their products to market, FKH and Ogilvy PR can bring an unmatched set of resources to bear to help these companies." With the acquisition of FKH and Ogilvy PR's current Boston capabilities, Ogilvy PR will be the fifth largest public relations firm in the Northeast. "The partnership with Ogilvy will deliver unsurpassed communications services to both emerging biotechnology clients and to 'big pharma.' Our combined capabilities are unequalled by any other public relations firm," said Peter Feinstein, founder and CEO of Feinstein Kean Healthcare. "The acquisition allows us to offer our clients the global capabilities, range of communications and strategic services that they now require. We anticipate that Ogilvy's stellar Health and Medical Practice and its fast growing Corporate Practice will have an immediate impact on the services we can provide, as well as help us attract new clients. "This merger also provides our clients with access to Ogilvy PR's long-respected Public Affairs Those public information, command information, and community relations activities directed toward both the external and internal publics with interest in the Department of Defense. Also called PA. See also command information; community relations; public information. Practice," added Peter Feinstein. "Ogilvy PR has created and managed some of industry's most memorable and innovative public education, social marketing and coalition building campaigns. They also have extensive experience helping clients deal with critical issues, such as those now facing segments of the biotechnology industry." Feinstein Kean Partners was founded in 1987 by Peter Feinstein and Robert Gottlieb to provide communications and business consulting services to the biotechnology industry. In the ensuing en·sue intr.v. en·sued, en·su·ing, en·sues 1. To follow as a consequence or result. See Synonyms at follow. 2. To take place subsequently. 12 years, FKH expanded its services to include the broader pharmaceutical and healthcare industries, adding three additional partners in the process: Marcia A. Kean, who joined the firm in 1989, became a name partner in 1994 in recognition of having built FKH's Corporate Communications practice into the biotechnology industry leader; Mark King founded Kendall Strategies as a subsidiary in 1993 to provide business development, market research and strategic consulting services to FKH clients and to the broader pharmaceutical industry; Pat Jones became a partner in 1997 after leveraging FKH's unequalled skill in scientific communications into a rapidly growing Marketing Communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales business for pharmaceutical and biotech products. FKH's web site is located at www.fkhealth.com About Ogilvy Public Relations Worldwide Ogilvy Public Relations Worldwide is a leading international communications firm with specialty practices in health and medical, strategic marketing, technology, corporate communications and public affairs. Headquartered in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , Ogilvy PR partners with clients across the world from its offices in 39 markets across the United States, Europe and Asia and through affiliate relationships worldwide as part of the WPP Group WPP Group plc (LSE: WPP) (NASDAQ: WPPGY), based in London, United Kingdom, is one of the world's largest communications services groups (and one of the big six advertising holding companies, the others being Omnicom, Interpublic, Publicis, Dentsu and Havas) employing , one of the world's largest marketing communications companies. Ogilvy PR's web site is located as www.ogilvypr.com Photos and logos available upon request Rankings based on O'Dwyers 1998 industry data |
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