October Awareness Activities at The National Alliance of Breast Cancer Organizations.NEW YORK New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , Oct. 12 /PRNewswire/ -- The National Alliance of Breast Cancer Organizations (NABCO NABCO National Alliance of Breast Cancer Organizations Oncology A coalition of ±370 US organizations that offer services for diagnosing and treating breast CA and providing support ☎ 800.719.9154 www.nabco.org ), the leading non-profit resource for education and information about breast cancer, is recognizing the 14th year of the October National Breast Cancer Awareness Month program with special events and activities throughout the month. This year's National Breast Cancer Awareness Month program was officially launched at a New York press
New York Press is a free alternative weekly in New York City. It is the main competitor to the Village Voice. conference on October 6th by its 17-member Board of Sponsors, which includes NABCO. Media coverage of the October breast cancer awareness campaign has gained in importance, since studies show that many women rely on print and broadcast media for health information.
Each NABCO event listing includes a designated contact for media follow-up.
Scheduled NABCO Events
On October 1 in Washington, DC, NABCO and Ethicon Endo-Surgery Ethicon Endo-Surgery, Inc., a subsidiary of Johnson & Johnson, is a company that designs and manufactures medical devices and surgical instruments with the intent of minimizing the invasiveness of surgery.
Ethicon Endo-Surgery was part of Ethicon, Inc. , a Johnson & Johnson company, releases a Roper Starch survey of women's attitudes and behaviors around breast biopsy Breast Biopsy Definition
A breast biopsy is removal of breast tissue for examination by a pathologist. This can be accomplished surgically, or by withdrawing tissue through a needle. . Survey results showed that women are given too little information about biopsy treatment choices and are not made aware of the benefits of minimally invasive biopsy procedures. At a Capitol Hill event, a 15-minute broadcast of a live breast biopsy was transmitted by satellite, and presentation speakers conversed with the radiologist and patient.
Contact: Roger Kissin at 914-674-5837.
On October 7 at 6 pm, NABCO launches Save the Day(SM), its new awareness and fundraising campaign, at a press party at the Bryant Park Bryant Park is a 9.603 acre (39,000 m²) public park located in the New York City borough of Manhattan. It is bounded by Fifth Avenue, Sixth Avenue, 40th Street and 42nd Street in Midtown Manhattan. The central building of the New York Public Library is in the park. Grill. Mira Sorvino will host the reception, and ask New Yorkers to register to learn the facts about breast health and raise funds for education and mammograms to women who could not otherwise afford them. Save the Day is on October 16th, and its event headquarters is Bloomingdale's.
Contact: Shari Misher at 212-759-2800.
Also on October 7 at 12 noon, Mark Fine of PolyGram Records receives SELF's Creative Initiatives Award for the Man to Woman album at SELF Magazine's Pink Ribbon Awards Luncheon at the Rainbow Room For the Los Angeles nightclub, see Rainbow Bar and Grill.
The Rainbow Room is a well-known upscale restaurant and nightclub on the sixty-fifth floor of the GE Building in Rockefeller Center, Midtown Manhattan, New York City. . Now available through SELF and in record stores, the album benefits NABCO and offers breast health resources in its liner notes liner notes
Explanatory notes about a record album, cassette, or compact disk included on the jacket or in the packaging. .
Contact: Beth Brenner at 800-223-0780.
On October 8 at 6:30 pm, an opening reception and book signing for Portraits of Hope, the book and journal set profiling 52 survivors by Nora Feller and Marcia Stevens Sherrill at the SABA Gallery, 116 East 16th Street, 8th Floor. Sales of Portraits of Hope benefit NABCO (Stewart, Tabori and Chang, $24.95). The book set is available at bookstores, and the exhibit runs through October 26.
Contact: Don Standing at 212-477-7722.
On October 9 , NABCO's Executive Director Amy Langer is profiled by breast cancer survivor Joyce Wadler in the "Public Lives" column of The New York Times.
Contact: Shari Misher at 212-759-2800.
On October 13 at 9:00 am, NABCO and Weight Watchers host a press event to recognize and celebrate breast cancer survivors from the new book, Portraits of Hope, with special quest Sarah, Duchess of York Sarah, Duchess of York (born Sarah Margaret Ferguson, 15 October 1959) is the former wife of Prince Andrew, Duke of York, fourth in line to the British throne. She is a former member of the British Royal Family and the mother of Princess Beatrice and Princess Eugenie, who . At the SABA Gallery, 116 East 16th Street, 8th Floor.
Contact: Gerry Casanova at 212-843-8067.
On October 13 from 6-8:00 pm, SELF Magazine will host a reception for Portraits of Hope at Sotheby's, 411 East 76th Street. Sales of Portraits of Hope benefit NABCO (Stewart, Tabori and Chang, $24.95).
Contact: Caroline Enright at 212-519-1203.
Also on view at the October 13 Sotheby's reception will be a Kleinberg-Sherrill 18K gold, ruby and diamond handbag highlighted by a pink diamond breast cancer ribbon, to be auctioned at Sotheby's on December 9 benefiting NABCO.
Contact: Elizabeth Woolfe, at 212-889-0606.
On October 13 at 9:00 pm ET, NABCO and Weight Watchers sponsor a web site chat hosted by America Online. Amy Langer of NABCO will answer online questions about breast cancer with guests Sarah, Duchess of York, Linda Ellerbee, Betty Rollin and Stephanie Seymour. The top 10 questions about breast cancer asked by Weight Watchers members, along with the answers, will be posted on the NABCO website, www.nabco.org.
Contact: Elizabeth Woolfe at 212-889-0606.
On October 16, Save the Day(SM) and National Mammography mammography, diagnostic procedure that uses low-dose X rays to detect abnormalities in the breasts. The early diagnosis of breast cancer made possible by the routine use of mammography for screening women increases a woman's treatment alternatives and improves her Day, participants will visit Bloomingdale's to drop off their pledges to support NABCO's Save the Day Fund that will provide education and mammograms to underserved women. They will be greeted by NABCO's special guests, who will distribute goody bags and the Save the Day Guide, with facts and tips about good breast health. Save the Day is presented by MasterCard, and program sponsors include Bloomingdale's, Nine West and SELF Magazine.
Contact: Shari Misher at 212-759-2800.
On October 23 to 25, the first Avon Breast Cancer 3-Day The Breast Cancer 3-Day is a 60-mile walk for men and women who want to make a personal difference in the fight against breast cancer. 3-Day participants commit to fundraising, training, and dedicating an entire weekend to the cause. (TM) breast cancer awareness walk begins near Santa Barbara, California and ends near Malibu. Over 3,000 men and women will walk 60 miles over three days, each raising at least $1,700. Proceeds benefit The Avon Breast Health Access Fund at NABCO, supporting community programs that link underserved women to education and screening nationwide.
Contact: Joanne Mazurki at 212-282-5521.
On October 24, from 6-11 pm ET, tune in to Women's Health Women's Health Definition
Women's health is the effect of gender on disease and health that encompasses a broad range of biological and psychosocial issues. Day on WNET/Channel 13 in New York. During the call-in portion of the program, NABCO's Information Services See Information Systems. staff will help answer callers' questions about breast cancer.
Contact: Mari Cossaboom at 212-560-2951.
On October 29, Ransom Productions presents Falling Grace, a new play, at the Kraine Theater. Performances through November 14 are at the Kraine Theater, 85 East 4th Street, and will benefit NABCO.
Reservations and information: 212-501-2666.
Ongoing Events throughout October
-- NABCO partners with Lifetime Television for Women on its annual campaign, Fighting Breast Cancer -- Our Lifetime Commitment. Breast cancer awareness is the subject of month-long programming on the air and at www.lifetimetv.com. NABCO serves as educational advisor again this season.
Contact: Stacy Hanley at 212-424-7488.
-- Spiegel Catalog continues its commitment to breast cancer awareness by including 400,000 inserts in its outgoing orders that give the facts and ask women to sign up for NABCO's E-Mail Reminder(SM) at www.nabco.org.
Contact: Allison Scherer at 630-769-2590.
-- Weight Watchers members throughout the country can pick up the free brochure from NABCO, Take Charge of Your Breast Health ... Here's How as part of the company's ongoing educational commitment and partnership with NABCO.
Contact: Chris Corcoran at 516-390-1405.
-- Babalu!, a new cookbook featuring the favorite recipes of Latino chefs and personalities includes breast cancer facts from NABCO, and sales benefit NABCO. At bookstores, or order by calling 888-SABORMIO.
Contact: Michael Valdes at 415-865-0243.
-- SELF's Breast Cancer Handbook in the magazine's October issue includes facts and information from NABCO; 300,000 Handbook reprints feature NABCO's Save the Day(SM) event.
Contact: Beth Brenner at 800-223-0780.
-- Visit www.leadingladies.com to read an exclusive interview with Olivia Newton-John, take a breast health quiz from NABCO, and preview Leading Ladies, the collection from Readers Digest Music with great hits from the '50s to the '90s. A portion of album sales benefit NABCO.
Contact: Elizabeth Woolfe at 212-889-0606
-- NABCO and Phytotherathrie join for a special promotion of PHYTO PHYTO Phytoremediation/Biotechnology Solutions for Spills (Environmental Technology Centre program, Canada government) STYLE products. A portion of sales of the products will benefit NABCO. To order, call 800-55-PHYTO.
Contact: Anna Lempereur at 212-226-9673.
-- Amy Langer, NABCO's Executive Director, is profiled one of Mamm Magazine's 50 breast cancer leaders in its October issue.
Contact: Gwen Darien at 212-242-2163.
-- Borders.com online bookstore at www.borders.com runs an October promotion with breast health information and a list of recommended books on breast cancer. For each book purchased during the month, Borders.com will make a donation to NABCO.
Contact: Scott Wilder at 734-477-1136.
-- The Pink Ribbons Project: Dancers In Motion Against Breast Cancer begins an effort to raise funds as well as awareness in the dance communities of New York and Houston. Events are planned for early November.
Contact: Robin Staff at 212-727-0784
Breast cancer is the most common form of cancer in women, and the second leading cause of cancer death. More than 178,000 new cases of breast cancer will be diagnosed this year, and over 44,000 women will die from the disease. With early detection and prompt, state-of-the-art treatment, the five-year survival rate is 97 percent. NABCO, based in New York, is the leading non-profit information and education resource on breast cancer, and a network of over 400 member organizations. For more information about breast cancer, visit NABCO's website at www.nabco.org or call 888-80-NABCO.