Octiv and Coollink Broadcast Network to Provide High-Quality Streaming and Ad Insertion.Business Editors & High Tech Writers BERKELEY, Calif.--(BUSINESS WIRE)--Jan. 17, 2001 Octiv's Deal with New Customer CLBN CLBN Crash Locator Beacon CLBN Check List Box Notification Allows for FM-like Consistency Between Content and Inserted Ads Octiv(TM) (http://www.octiv.com), a B2B (Business to Business) Refers to one business communicating with or selling to another. See B2B e-commerce, B2C and B2G. B2B - business to business audio solutions provider that improves the listening experience for Internet audiences, announced today that Coollink Broadcast Network (CLBN), a leading provider of Internet broadcast solutions and advanced ad insertion technology, has chosen Octiv's OctiMax(TM) to offer improved audio quality of its streamed content. OctiMax allows CLBN to stream better-sounding audio at lower bit rates, thereby reducing bandwidth costs. With Octiv's remote audio quality management system, CLBN will not only lessen its operational costs, it will be able to provide loudness normalization In relational database management, a process that breaks down data into record groups for efficient processing. There are six stages. By the third stage (third normal form), data are identified only by the key field in their record. across widely varying ad streams. Often when advertisements are inserted into streaming content, the volume can be inconsistent, requiring the listener to manually adjust the volume. OctiMax increases overall quality of the audio and normalizes the volume in the process. "We love the audio quality improvement and volume control we get from Octiv's solution," said CLBN's Chief Technology Officer John LaFreniere. "Octivating our audio will allow us to provide high-quality audio to our end users and at the same time, save on bandwidth. It's an ideal solution to accompany our industry-leading ad insertion and streaming technology." As efforts to monetize Monetize 1. To convert into money. 2. To convert from securities into currency that can be used to purchase goods and services. Notes: For example, you'll often hear Internet marketers talk about "monetizing website visitors. streamed content on the Internet continue to evolve, CLBN is calling on Octiv to seamlessly integrate advertisements using the same high standards that consumers have come to expect from traditional radio and television. These quality improvements are the necessary and logical next step for the ad insertion market. Through its innovative DemoTrak(TM) technology (patent-pending), CLBN can track and report detailed listener data in real time, allowing for micro-targeted ad insertions, and with OctiMax, deliver a high-quality and thoroughly consistent sound. "Inserting advertising into streaming content is becoming a popular revenue model for entertainment sites," said Octiv President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. Keith McMillen. "CLBN's technology married with OctiMax, will give end users the best possible streaming experience. We are very pleased to add CLBN to our list of customers dedicated to furthering the quality and performance of audio on the Internet." As a customer, CLBN will be licensing the OctiMax software solution. In addition, CLBN will partner with Octiv to develop new audio products designed specifically for the ad insertion market. About Octiv Octiv is changing the way listeners experience audio on the Web. The company offers the first line of integrated enterprise-level software that dramatically improves the quality and performance of audio on the Internet while simultaneously reducing bandwidth demands for streaming audio A one-way audio transmission over a data network. It is widely used on the Web as well as company networks to play audio clips and Internet radio. Computers in home networks stream audio (mostly music) to digital media hubs connected to home theaters. , downloadable music and Internet telephony Another term for IP telephony and VoIP. In the late 1990s, some people made a distinction between Internet Telephony and VoIP: Internet telephony referred to voice over the public Internet, while VoIP referred to voice over private IP networks. . Octiv solutions are available today. The Berkeley, California-based company was launched in September 2000, by a group of experienced Internet and audio industry professionals. Octiv has received financial backing from angel investors An individual who invests his or her own money in a private company, which is typically a startup. An angel investor is not an employee or member of a bank, venture capital firm or other financial institution that normally makes such investments. with backgrounds in broadcasting and the Internet. Additional information can be found on their Web site, http://www.octiv.com. About CLBN Dallas-based Coollink Broadcast Network (CLBN) is a complete Internet Broadcast Solutions provider. Using enhanced compression technology, CLBN delivers rich audio and video over the Internet, providing its online business partners a revolutionary REAL TIME and interactive medium to deliver content to the world. One of CLBN's key differentiators is its ability to track and report detailed listener demographic and psychographic In the field of marketing, demographics, opinion research, and social research in general, psychographic variables are any attributes relating to personality, values, attitudes, interests, or lifestyles. They are also called IAO variables (for Interests, Attitudes, and Opinions). data in real-time through CLBN's innovative DemoTrak(TM) (patent pending) technology. In addition, CLBN's state-of-the-art interactive and synchronized syn·chro·nize v. syn·chro·nized, syn·chro·niz·ing, syn·chro·niz·es v.intr. 1. To occur at the same time; be simultaneous. 2. To operate in unison. v.tr. 1. rich media ad insertion technology (patent pending process) provides a new resource for advertisers, a new revenue stream for broadcasters, and a rich, multimedia experience for consumers. Combining all of this with CLBN's online back-end management system, which controls trafficking, auditing, and billing makes CLBN the Premier Internet Broadcasting Internet Broadcasting (formerly Internet Broadcasting Systems), or IBS, is a provider of television station web sites. IBS hosts over 70 local stations' sites, and co-produced NBCOlympics. Solution. For more information, visit http://www.clbn.com. |
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