Ocean Spray Juices Up the Juice Aisle with New Juice & Tea and Light Products.

Feature Editors/Business Editors

LAKEVILLE-MIDDLEBORO, Mass.--(BUSINESS WIRE)--April 5, 2004

Ocean Spray offers consumers all-day juice enjoyment and

options with less carbs

This spring Ocean Spray juices up juice aisles nationwide with great products that give consumers exactly what they're looking for - totally new taste experiences and refreshment options with fewer calories and carbs.

Ocean Spray Juice & Tea Juice Drinks

Ocean Spray blended the bold, crisp taste of their fruit juices with the clean, light refreshment of tea to bring consumers a unique new taste - Juice & Tea Juice Drinks. The combination of two all-time refreshment favorites brings juice beyond breakfast to any-time-of-day enjoyment. Created with Ocean Spray's most popular juice drinks and specialty black teas, Juice & Tea comes in four varieties: Cranberry, Wildberry, White Cranberry Peach and Diet Wildberry. Each flavor has 100 calories and 22 grams of carbohydrates per 8-ounce serving, and Diet Wildberry has even less. Juice & Tea has a natural occurrence of caffeine that is one-tenth the amount in an 8-ounce serving of brewed tea.

Juice & Tea Diet Wildberry is Ocean Spray's first truly diet juice drink, containing only 10 calories and 3 grams of carbohydrates per 8-ounce serving. Ocean Spray is one of the first food and beverage companies in the United States to use an innovative sweetening system to enhance the flavor of Juice & Tea Diet Wildberry. This system provides a smoother, better tasting product while keeping calories low.

"The uniqueness of our new Juice & Tea product is already catching on at a fever pitch with 30 percent of customers purchasing ahead of launch," said Stu Gallagher, Ocean Spray Chief Marketing Officer.

Ocean Spray Light

Since introducing the first low-calorie cranberry juice cocktail in the 1960's, Ocean Spray also continues to provide great tasting, low calorie alternatives with its Light juice drink line. With 2/3 fewer calories than traditional juice drinks, Ocean Spray Light contains only 40 calories per 8-ounce serving, 10 grams of carbohydrates and 100% Vitamin C. Light juice drinks are available in five flavors: Cranberry Juice Cocktail, Cranberry Grape, Cranberry Raspberry, and the latest additions, White Cranberry and Ruby(TM) Grapefruit. Sweetened with Splenda(R) Brand Sweetener, Light juice drinks can be a simple and nutritious part of anyone's diet, including those trying to monitor their sugar or carbohydrate intake.

Ocean Spray Juice & Tea and Light Juice Drinks are available at the suggested retail price of $3.29 and are packaged in the square-shaped 64-ounce bottle. Beginning late this summer, Ocean Spray juice and juice drink products will feature a new Easy Open Cap. The cap has a unique design that allows consumers with smaller hands and less strength easier access to their favorite Ocean Spray flavors.

Both Juice & Tea and Light will be supported this spring and summer by a fully integrated marketing campaign, including advertising, consumer promotion and public relations.

"Ocean Spray is introducing great-tasting products that appeal to the changing lifestyles of our consumers," said Mr. Gallagher. "Ocean Spray is proud to continue its leadership in innovation with Juice & Tea and commitment to healthy, good-for-you products with Light juice drinks. We anticipate that both products will provide options for consumers who want to drink more juice, more often."

Ocean Spray also recently launched a new brand campaign celebrating the unique refreshment and innovative spirit of its juices and juice drinks. As part of this campaign, Ocean Spray will introduce a new label this spring to unify the look on-shelf and create a stronger brand presence. The new design incorporates very specific graphic elements - luscious fruit, crisp clean images and vibrant colors - to convey the essence, uniqueness and refreshment of Ocean Spray juices and juice drinks. Juice & Tea will also don a green label and cap for a refreshingly cool new look. Another element added to the label design is a lighthouse, which is a direct reflection of the Ocean Spray name and its heritage.

Ocean Spray is the number-one brand of canned and bottled juice drinks in the U.S., with 2003 sales of roughly $1 billion. Formed in 1930, the cooperative is made up of cranberry growers from Massachusetts, Wisconsin, New Jersey, Oregon, Washington, British Columbia and other parts of Canada, as well as Florida grapefruit growers.