Occidental-Allegro Hotels & Resorts Reports Outstanding Year-To-Date Sales; The All-Inclusive Chain Runs Counter To The Prevailing Caribbean & Mexico Trend.Business Editors/Travel Writers MIAMI--(BUSINESS WIRE)--Nov. 21, 2000 Occidental-Allegro Hotels & Resorts (Allegro), the world's largest all-inclusive resort An all-inclusive resort is a holiday resort that includes all meals, soft drinks, and most alcoholic drinks in the price. Many also offer a selection of sports and other activities included in the price as well. They are often located in warmer regions. company, is set to reach top sales levels in 2000 in the US market. Through October, combined U.S. market sales at the four Allegro Resort brands (Allegro Resorts, Royal Hideaway, Jack Tar Jack Tar Noun Chiefly literary a sailor Village, and Caribbean Village) have exceeded 1999 levels by 25 percent. These sales levels surpassed the company's own projected sales for the period by 21 percent. And they far outstrip out·strip tr.v. out·stripped, out·strip·ping, out·strips 1. To leave behind; outrun. 2. To exceed or surpass: "Material development outstripped human development" the general hotel market in the Caribbean and Mexico which according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Caribbean Tourism Organization The Caribbean Tourism Organization's main objective is the development of sustainable tourism for the economic and social benefit of Caribbean people. The CTO provides to and through its public and private sector members, the services and information to accomplish this goal. Secretary, General Jean Holder, has been losing U.S. market business to Europe, mega resorts, theme parks, gambling casinos and cruises. Ivo Razza, Occidental-Allegro senior director of marketing, attributes the outstanding Allegro results to the "guerilla" marketing and sales efforts in the U.S market. "We do not have a huge media budget, but we know how to focus on the right target markets. One of our biggest strengths is the outstanding collaboration between the sales and marketing departments," Razza said. "I am very sales oriented and Carlos Rodriguez, Vice President of Sales, is very marketing driven. This enables us a unique market strategy, which maximizes our effort in the marketplace. And the results speak for themselves," he added. Occidental-Allegro Hotels & Resorts currently operates more than 80 city hotel and beach resort properties located in diverse and exciting locations such as Spain, Portugal, the Dominican Republic Dominican Republic (dəmĭn`ĭkən), republic (2005 est. pop. 8,950,000), 18,700 sq mi (48,442 sq km), West Indies, on the eastern two thirds of the island of Hispaniola. The capital and largest city is Santo Domingo. , Mexico, Venezuela, Costa Rica, Jamaica, St. Kitts, Aruba, Antigua, Tunisia, and Morocco. For more information, please call (800) 858-2258 in the U.S. and Canada, 52-5-208-1223 in Mexico, and 49-6172-67870 in Europe. Visit Allegro Resorts on the Internet at www.allegroresorts.com |
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