Observations ...Largest Agencies. We are pleased to present our annual largest ag communications agency listing. As interesting as it is to see who ranks where, it is also insightful to view the mix of revenue sources for agencies. And did you know, that total revenue from both ag and producer-funded accounts totals close to $105 million! The Top 5 may not have changed since 2003, but the rank order and the source of revenue mix has. It is also interesting to notice the number of new agencies that are now participating in this sector. Some are start-ups by individuals who have been in the business already. Some are new because of our industry's expanding definition of ag into food industry sectors. We've we've Contraction of we have. we've have also taken a different approach in featuring the largest agencies. This year, we asked the key individuals responsible for the creative product at each agency to give their perspective on the state of the industry. Thanks to them for participating and sharing their views. And thanks goes out to all those who participated in this survey. It always makes for a great issue. A new service is offered. A service provided to media planners Media Planner is a job title in an advertising agency responsible for selecting media for advertisement placement on behalf of their clients. The main aim of a Media Planner is to assist their client in achieving business objectives through their advertising budgets by recommending and agrimarketers for many years by Agricom was discontinued dis·con·tin·ue v. dis·con·tin·ued, dis·con·tin·u·ing, dis·con·tin·ues v.tr. 1. To stop doing or providing (something); end or abandon: a year ago as that organization ceased to exist. The members of ABM--Agri Council (formerly APA (All Points Addressable) Refers to an array (bitmapped screen, matrix, etc.) in which all bits or cells can be individually manipulated. APA - Application Portability Architecture ) have contracted with a new service provider, IMS (1) See IP Multimedia Subsystem. (2) (Information Management System) An early IBM hierarchical DBMS for IBM mainframes. IMS was widely implemented throughout the 1970s under MVS and continues to be used under z/OS. , to track ag print ad expenditures by publisher, title and industry sector. Please contact a member of ABM--Agri Council or a media rep who calls on you to obtain results of this tracking service. View the Winners online. You can observe all of the Best of NAMA Na·ma n. pl. Nama or Na·mas 1. A member of a people of southwest Africa. 2. The Khoikhoin language of the Nama. winners and their entries online at www.agrimarketing.com. Bill Schuermann, Publisher bschuermann@doane.com |
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