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Objectivity Siezes International Sales Success Adding Walt Beisheim to Head Business Development.


Business Editors/High-Tech Writers

SUNNYVALE, Calif.--(BUSINESS WIRE)--May 3, 2004

Software-Pro Hired as Business Development Director for Europe

and International Regions; Leader in High Performance Databases

for Complex Information Continues Momentum in International Markets

As sales grow in international markets for its leading high performance database that manages complex information, Objectivity, Inc. today announced that the company has hired Walt Beisheim to head business development for Europe, and the international region.

Mr. Beisheim will manage Objectivity Europe, located in the United Kingdom, plus several sales agents added during the course of last year in France, Belgium, Denmark, Finland, Norway, Sweden and South Korea, in addition to Objectivity's long-time distributor in Japan, Mitsui/Osaka Gas Information System Research Institute Co. Ltd.

Rapid Growth Trends

Objectivity has seen renewed development cycles and increased demand in the areas of consumer, telecommunications, biomedical bi·o·med·i·cal
adj.
1. Of or relating to biomedicine.

2. Of, relating to, or involving biological, medical, and physical sciences.
 and financial services The examples and perspective in this article or section may not represent a worldwide view of the subject.
Please [ improve this article] or discuss the issue on the talk page.
 applications requiring a high performance, real-time data Real-time data denotes information that is delivered immediately after collection. There is no delay in the timeliness of the information provided.

Some uses of this term confuse it with the term dynamic data.
 management solutions for complex information. This is in addition to Objectivity's traditional strengths in the government, scientific, manufacturing, Internet infrastructure and IT markets.

Strong International Leadership

Walt Beisheim brings to Objectivity over twenty years TWENTY YEARS. The lapse of twenty years raises a presumption of certain facts, and after such a time, the party against whom the presumption has been raised, will be required to prove a negative to establish his rights.
     2.
 of worldwide senior software industry management experience. Most recently, Mr. Beisheim was the vice president, worldwide sales for MDSI MDSI Multiple (Destination) Digital Speech Interpolation
MDSI Mobile Data Solutions Inc.
MDSI Mountain Data Systems, Inc (Boise, Idaho) 
 Mobile Data Solutions, Inc. Other companies where he has held executive-level sales positions include Inxight Software, ParcPlace Systems (company) ParcPlace Systems - A company spun-off from Xerox PARC that developed the original version of VisualWorks.  and Informix Software.

Objectivity's high performance distributed database A database physically stored in two or more computer systems. Although geographically dispersed, a distributed database system manages and controls the entire database as a single collection of data.  solution enables its customers with disparate legacy databases to share and analyze information to find the "needle in the haystack" in real-time. Objectivity uniquely solves the market's growing business need to store and analyze large volumes of complex information and relationships for their real-time mission critical applications.

Growing the Business

"Objectivity continues to expand its sales channels internationally. As we broaden our network of sales agents, we welcome inquiries from growing markets worldwide," according to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 Walt Beisheim, director, business development for Objectivity. "We are also actively building strategic partnerships to continue our growth in the consumer, telecommunications, biomedical and financial services markets."

"As Objectivity's franchise continues to grow in the international marketplace we are excited to now have the appropriate resource in Walt Beisheim's expertise to expand the customer base directly and through our mixed sales channels abroad," according to Jay Jarrell, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Objectivity. "This will ignite the profitability that our international markets have yielded over the past several years and will ensure Objectivity's support of its international constituents."

About Objectivity, Inc.

Objectivity, Inc. is the leading provider of high performance databases that manage and analyze complex information and relationships as well as very large volumes of data for mission-critical, real-time applications. The company's flagship product A primary product of a company, which is typically why the company was founded and/or what made it well known. For example, MS-DOS, Windows and the Microsoft Office suite have been flagship products of Microsoft. CorelDRAW is a flagship product of Corel Corporation. , Objectivity/DB, enables leading Telcos to provide faster more reliable service, government agencies to find the "needle in the haystack" in real-time, and the most prominent scientific and process control companies to analyze very large volumes of information, bringing new products to market faster and with higher quality control tolerance.

Objectivity, Inc. is headquartered in Sunnyvale, California Sunnyvale ([sʌniveil]) is a city in Santa Clara County, California, United States. It is one of the major cities that make up the Silicon Valley. As of the 2000 census, the city population was 131,760. , USA. For more information, contact Objectivity by e-mail at info@objectivity.com, on the World Wide Web at http://www.objectivity.com or by calling 408-992-7100.

Note to editors: All product names contained herein remain the trademarks or registered trademarks of their respective companies.
COPYRIGHT 2004 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:May 3, 2004
Words:539
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