Objectivity Expands Presence in Australia, New Zealand and Asia Pacific Region.SUNNYVALE, Calif. -- Differential Asia Pacific Distributes Industry Leading Objectivity/DB Object Data Management (ODBMS (Object DataBase Management System) See object database. ) Platform Supporting the growing international demand for its real-time data Real-time data denotes information that is delivered immediately after collection. There is no delay in the timeliness of the information provided. Some uses of this term confuse it with the term dynamic data. management solutions for complex inter-related data, Objectivity, Inc. announces Differential Asia Pacific of Sydney, Australia has signed an agreement to distribute Objectivity/DB in the Asia Pacific region, including Australia and New Zealand New Zealand (zē`lənd), island country (2005 est. pop. 4,035,000), 104,454 sq mi (270,534 sq km), in the S Pacific Ocean, over 1,000 mi (1,600 km) SE of Australia. The capital is Wellington; the largest city and leading port is Auckland. . Objectivity/DB is the leading object oriented See object technology and object-oriented programming. data management platform for the real-time management of complex inter-related data. Objectivity/DB Enables Scalability and Data Fusion Data fusion, is generally defined as the use of techniques that combine data from multiple sources and gather that information in order to achieve inferences, which will be more efficient than if they were achieved by means of a single source. Objectivity/DB is widely recognized in the industry for its ability to store and manage very large volumes of complex data for event and relationship processing within mission-critical applications. These applications are used in process control, medical and telecommunications equipment, government, internet infrastructure and financial services The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. . The Objectivity/DB platform enables organizations to monitor, analyze and respond to circumstances by identifying inter-relationships or anomalies, thus providing real-time intelligence for predictive analysis and decision support. "Objectivity's inclusion into our solution portfolio adds a new dimension to addressing the massive data management, correlation, and data fusion requirements of large organizations that traditional relational-based data management solutions fail to meet," said Erick Kendrick, director at Differential Asia Pacific. Differential Delivers Experience Differential Asia Pacific distributes leading software solutions into the Asia Pacific region, including Australia and New Zealand. As a software solution advisory service, they have extensive experience within the government and telecommunications sector. Differential's solution portfolio is designed to meet the most challenging of IT environments that require massive data management coupled with complex data correlation and business processes. In addition to the Objectivity/DB data management solution, the company's portfolio includes Piction (Enterprise Digital Resource Management) and Iona/Open Frameworks solutions (Middleware Software that functions as a conversion or translation layer. It is also a consolidator and integrator. Custom-programmed middleware solutions have been developed for decades to enable one application to communicate with another that either runs on a different platform or comes from a / SOA (1) (Start Of Authority) The first record in a DNS zone file. See DNS records. (2) (Service Oriented Architecture) The modularization of business functions for greater flexibility and reusability. ESB (Enterprise Services Bus) A message broker that supports Web services. See message broker, messaging middleware and Web services. ). Their customers include Department of Defence, Telstra, Fairfax NZ, Australian War Memorial The Australian War Memorial is Australia's national memorial to the members of all its armed forces and supporting organizations who have died or participated in the wars of the Commonwealth of Australia. The memorial includes an extensive national military museum. and Vodafone NZ. "Differential Asia Pacific is well-known for its commitment to the highest levels of customer service," said Jay Jarrell, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Objectivity, Inc. "Differential has the talent in place to deliver the appropriate level of experience to our Asia Pacific customers. We are pleased to welcome Differential Asia Pacific to the Objectivity family of international distributors. The addition of effective sales channels in Asia Pacific is a key strategy with respect to our goal of continued revenue growth worldwide. For many of our core vertical markets, where Objectivity leads with a competitive advantage, Asia Pacific will contribute to our top-line growth objectives." About Objectivity, Inc. Objectivity, Inc. is a global technology leader in data management products and services for software applications with the most demanding data management challenges. The company's flagship product A primary product of a company, which is typically why the company was founded and/or what made it well known. For example, MS-DOS, Windows and the Microsoft Office suite have been flagship products of Microsoft. CorelDRAW is a flagship product of Corel Corporation. , Objectivity/DB is the leading object oriented data management (ODBMS) platform for the real-time management of complex inter-related data. Objectivity/DB is recognized for its ability to store and manage very large volumes of complex data for event and relationship processing within mission-critical applications. These applications are developed by ISVs, OEMs and end-users in process control, medical and telecommunications equipment, government and financial services. Objectivity/DB enables organizations to monitor, analyze and respond by identifying inter-relationships or anomalies providing real-time intelligence for predictive analysis and decision support. Objectivity, Inc. is headquartered in Sunnyvale, Calif., USA. Please contact the company by sending e-mail to info@objectivity.com, visiting at www.objectivity.com.or calling (408) 992-7100. In the Asia Pacific region please contact Erick Kendrick of Differential Asia Pacific at +61 2 9025 3778. Objectivity/DB is available on a 30-day free trial basis at www.objectivitydownload.com. Note to editors: Objectivity/DB is a trademark of Objectivity, Inc. All other company, organization, product or alliance names mentioned herein remain the property of their respective owners. |
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