Oakland Football Marketing Association Appoints Michael Re as Interim Marketing Director; Predecessor Richard Rogers Resigns to Take Post With KTVU.

Business Editors and Sports Writers 

OAKLAND, Calif.--(BUSINESS WIRE)--March 17, 2000

The Oakland Football Marketing Association (OFMA), announced it has appointed Michael Re as Interim Marketing Director. Re succeeds Richard Rogers, the agency's marketing director for three years, who resigned to take a managerial post at KTVU-TV.

Created in 1995 upon the Raiders' historic return to Oakland, the OFMA is a joint venture between the Oakland Raiders, the city of Oakland and Alameda County that markets and sells Oakland Raiders tickets, Personal Seat Licenses (PSLS), Club seats and Luxury suites.

"I've enjoyed my tenure with OFMA and I'm leaving with mixed feelings," said Rogers, who's also served in various executive posts with local sports teams, including the Golden State Warriors. "The Oakland Raiders have some of the best fans in all of sports and I'll miss working for them."

Rogers, 45, added: "I'm proud of the efforts that the OFMA staff and I have made to improve customer service and make the Raiders successful in Oakland. At the same time, the chance to work at the Bay Area's premier television station was an opportunity I could not pass up. I'm extremely pleased that the OFMA Board of Directors has selected an outstanding individual to take over my duties. Michael and I have worked closely for the past three years and I'm certain he will continue doing a great job to improve customer service at OFMA."

Raymond Chester, president of the OFMA board of directors, said, "the OFMA Board is very pleased that Michael Re has accepted the position of Interim Marketing Director. Michael has been an integral part of OFMA's operation for many years and he's consistently demonstrated his qualifications to lead our organization."

He added, "the Board also wants to thank Richard Rogers for his leadership the past three years and we wish him well in his new endeavors."

A San Leandro native and resident, Re has worked for OFMA since 1996 and previously served as Director of Operations. Prior to joining the OFMA, Re worked in various posts for 14 years with the Oakland A's.

"I am flattered by the board's faith in my abilities and am looking forward to continuing the efforts of OFMA to provide the highest level of customer service," said Re, 36.

Coliseum Authority Chairperson Ignacio de la Fuente said, "The Authority is pleased that the OFMA Board has moved quickly to identify and appoint Michael Re as the Interim Marketing Director. I am confident he will do a good job as we all prepare for another exciting season of Oakland Raiders football."

The 2000 Oakland Raiders home schedule features games against perennial division rivals - the Denver Broncos, San Diego Chargers, Seattle Seahawks and Kansas City Chiefs whom the Raiders beat at Arrowhead Stadium last year in a game ESPN voted one of the NFL's "most exciting." With the backing of the best "12th man" in football, the Oakland Raiders look forward to a successful campaign at Network Associates Coliseum.

Non-divisional play will be highlighted by the return of the Cleveland Browns to Oakland for the first time since 1979, as well as the Carolina Panthers, Atlanta Falcons and the New York Jets.

Fans interested in purchasing season ticket packages, Personal Seat Licenses or season ticket packages may contact the OFMA at 1-888-44-RAIDERS.

The Oakland Football Marketing Association's mission is to make purchasing Oakland Raiders tickets as convenient as possible and to provide superior customer service on a timely basis.