OUT OF ENVELOPE, ONTO BAG POPCORN COMES WITH DVDS IN UNIQUE FILM MARKETING.Byline: Greg Hernandez Staff Writer That bag of movie popcorn might have more than extra butter - try a free DVD DVD: see digital versatile disc. DVD in full digital video disc or digital versatile disc Type of optical disc. The DVD represents the second generation of compact-disc (CD) technology. . In a unique marketing effort to grab attention for its upcoming releases, including ``Daredevil'' and ``X-Men 2,'' 20th Century Fox is attaching free promotional DVDs to popcorn bags A popcorn bag can refer to either the bag in which popcorn kernels that have been popped in heated oil are served, or to a specially-designed, microwavable bag that contains the popcorn, oil, and seasoning. sold in several theater chains. As part of the studio's Movie Buzz campaign, the disc contains 45 minutes of material such as exclusive clips and behind-the-scenes footage from five different Fox films. The promotional popcorn bags have begun appearing in theaters including the Calabasas 5 multiplex See multiplexing. , where the medium-size bags of popcorn cost $4.25. ``It's something new, and it will probably go over well,'' said assistant manager Kyle <noinclude></noinclude> ''This article or section is being rewritten at One derivation of the surname is from the Scottish Highland word caol, 'channel', or 'strait'. There are other possible derivations (see below). Mattocks. ``I've never seen anything like it.'' With such a proliferation proliferation /pro·lif·er·a·tion/ (pro-lif?er-a´shun) the reproduction or multiplication of similar forms, especially of cells.prolif´erativeprolif´erous pro·lif·er·a·tion n. of movie posters, television commercials and trailers, Fox is attempting to stand out from the pack as it begins marketing its spring and summer film slate. ``It has not been done before to our knowledge,'' said Bruce Snyder Bruce Snyder (born March 14, 1940 in Santa Monica, California) was the head football coach of Utah State University from 1976 to 1982. He was the head football coach of the University of California from 1987 to 1991. , Fox's head of distribution. ``It's a way to get right to the moviegoer mov·ie·go·er n. One who goes to see movies. mov  ie·go ing adj. . It's just to give people an idea of what is coming up, what's new and what's exciting.'' In addition to ``Daredevil'' and ``X-Men 2,'' the Movie Buzz campaign promotes the Russell Crowe film ``Master and Commander: The Far Side of the World,'' the Renee Zellweger and Ewan McGregor romantic comedy ``Down With Love'' and the Sean Connery action-thriller ``The League of Extraordinary Gentlemen.'' ``We're trying to break through the clutter and find a way to get into the hands of moviegoers some information they might enjoy through this DVD,'' Snyder said. The DVD, which contains no advertising, has a menu containing multiple categories for each of the five films. Besides the usual scenes from the film, interviews with talent and cast photos, the DVD has features such as a tour of the ``X-Men 2'' set guided by the art director. There is also a featurette on Crowe playing rugby with others in the cast and crew of his film and an interview with the man who taught the ``Daredevil'' actors martial arts This is a list of martial arts, broken down by region and style. African martial arts Eritrea
``It's all stuff you won't see anywhere else,'' Snyder said. Regal Entertainment, which owns the Regal, Edwards and United Artists chains, is participating, as are the Cinemark, Clearview, Hoyt's and Famous Players chains. Snyder declined to say how much the unique marketing effort is costing the studio, which ordered 1.6 million bags and discs, but he did say that it will ``become far more economical as we expand it.'' CAPTION(S): photo Photo: (color) A free DVD is attached to a filmgoer's popcorn bag in Fox's unique campaign. David Sprague/Staff Photographer |
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