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OSRAM Announces Extensive Expansion of Graphic Display Product Line; New Additions, Enhancements to Pictiva Portfolio Ideal for Wide and Varied Applications.


SAN JOSE San Jose, city, United States
San Jose (sănəzā`, săn hōzā`), city (1990 pop. 782,248), seat of Santa Clara co., W central Calif.; founded 1777, inc. 1850.
, Calif. -- OSRAM Opto Semiconductors underscores its commitment to the graphic display industry by today announcing extensive expansion plans for its Pictiva(TM) line of organic light-emitting diode Noun 1. organic light-emitting diode - a self-luminous diode (it glows when an electrical field is applied to the electrodes) that does not require backlighting or diffusers
OLED
 (OLED (Organic Light Emitting Device, Organic Light Emitting Diode) A thin film light-emitting technology that is expected to compete with LCD and plasma TVs as well as LCD monitors and readouts. ) graphic display products. By the end of the first quarter of calendar 2005, the company will offer 12 new standard designs in four new colors and three standard formats. This ambitious product line expansion further confirms the company's dedication to provide the widest range of display solutions and cements OSRAM's leadership position in the small-size, graphic display industry.

"We are excited to bring the industry such a timely, broad and varied portfolio of new and enhanced graphic display solutions," said Homer Antoniadis, head of OLED product development, OSRAM Opto Semiconductors Inc. "Announcing such an extensive line of new products within such a short timeframe enables us to exhibit our strength in the display market and demonstrate our technological expertise. It is our intention to continue to be recognized as the manufacturer that delivers the widest range of products for the growing OLED display market."

New Colors

OSRAM is pleased to offer 12 new Pictiva standard products with four new colors to address expanding markets and applications in the industrial, medical and white good industries. These industries require a wide variety of colors not of the white race; - commonly meaning, esp. in the United States, of negro blood, pure or mixed.

See also: Color
 supported by high-operating solutions that have a long ambient Surrounding. For example, ambient temperature and humidity are atmospheric conditions that exist at the moment. See ambient lighting.  shelf-life. The new set of colors includes lime green, jungle green Jungle green is a Crayola crayon color. Jungle green
Displayed at right is the color jungle green.

The specific shade of color jungle green called "jungle green" by Crayola was formulated by Crayola in 1990.
, tiger orange and scarlet red scarlet red
n.
An azo dye used as an agent to promote the healing of wounds and as a histological stain.



scarlet red

an azo dye used for demonstrating sex chromatin, basic protein and connective tissue in histology, and as a
. The company also announces significant improvements to the operational lifetime and ambient shelf-life of its existing colors. Elegance yellow now boasts an operational lifetime of 40,000 hours at 100 nits and an ambient shelf-life of eight years. Both clarity orange and light green hold operational lifetimes of 40,000 hours at 70 nits. This wide variety of color options offers customers the flexibility they need to meet the demanding requirements of emerging applications.

High Brightness, High Reliability

Improvements in the manufacturing process have led to improvements in product reliability, and products can now operate at a higher luminance The amount of brightness, measured in lumens, that is given off by a pixel or area on a screen. For example, dark red and bright red would have the same chrominance, but a different luminance. . OSRAM introduces three new high-performance standard products in elegance yellow that leverage the latest in manufacturing technology. The new 96x64 pixel graphics See bitmapped graphics.  Pictiva display with a 1.2-inch diagonal dimension is rated at 200 nits, as is the 80x48, 0.9-inch display. The new 128x64, 1.6-inch diagonal dimension product is rated at 150 nits. All three products offer 10,000 hours half-life and eight years of ambient shelf-life. This is twice the brightness of other OLED products on the market today. Such technological breakthroughs additionally enable other benefits, such as operation in direct sunlight.

Designed to address applications requiring adjustable, high-luminance specifications, OSRAM's three new high-performance products are expected to exceed customer expectations in areas such as brightness, reliability and lifetime and can be scaled to meet a customer's high reliability and/or high brightness needs.

About Pictiva

The Pictiva family of lightweight, ultra-thin, polymer-based, self-emitting displays offers moving pictures in video quality with a wide viewing angle. Demand for the displays is particularly high among cellular telephone manufacturers, but these displays can be used for a wide range of applications, including medical diagnostic devices, personal communication appliances and light industrial portable devices.

Pictiva products are driven by standard IC-driver technology that supports both parallel and serial interfaces. OSRAM's Pictiva products are amazingly versatile and can be operated in a wide range of temperatures.

Pricing and Availability

OSRAM's new color and high-brightness, high-reliability Pictiva products are currently available. For more information, please contact your local OSRAM sales representative at www.osram-os.com.

About OSRAM Opto Semiconductors

OSRAM Opto Semiconductors is a wholly owned subsidiary Wholly Owned Subsidiary

A subsidiary whose parent company owns 100% of its common stock.

Notes:
In other words, the parent company owns the company outright and there are no minority owners.
 of OSRAM, one of the world's two leading lighting manufacturers. It offers its customers solutions based on semiconductor technology for lighting, sensor and visualization Using the computer to convert data into picture form. The most basic visualization is that of turning transaction data and summary information into charts and graphs. Visualization is used in computer-aided design (CAD) to render screen images into 3D models that can be viewed from all  applications. The company employs more than 3,400 people worldwide and operates sites in Regensburg (Germany), San Jose (USA) and Penang (Malaysia). Sales for the year ending September 2004 totaled EUR EUR

In currencies, this is the abbreviation for the Euro.

Notes:
The currency market, also known as the Foreign Exchange market, is the largest financial market in the world, with a daily average volume of over US $1 trillion.
 459 million, 11% of the total sales of OSRAM of EUR 4.2 billion. For more information, visit www.osram-os.com.

Pictiva is a trademark of OSRAM Opto Semiconductors Inc. All other trademarks or registered trademarks are the property of their respective owners.
COPYRIGHT 2005 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Mar 14, 2005
Words:699
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