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OSCAR MAYER INTRODUCES NEW LINE OF LOW FAT COLD CUTS

 OSCAR MAYER INTRODUCES NEW LINE OF LOW FAT COLD CUTS
 MADISON, Wis., March 20 /PRNewswire/ -- Oscar Mayer Foods Corp. today announced the introduction of Healthy Favorites(TM), a new line of six sliced ham and poultry breast meats. The products are naturally low in fat and strike a balance in cholesterol, sodium and calories.
 "No matter how healthy a product is, people won't eat it if it doesn't taste good. Healthy Favorites from Oscar Mayer(R) demonstrates our proven ability to combine good nutrition with good taste," said Richard A. Searer, vice president and general manager.
 According to Oscar Mayer research, fat, cholesterol, sodium and calories -- in that order -- are the most important considerations for adults concerned with nutrition. The Healthy Favorites product line and packaging are designed to answer these concerns.
 Clear, understandable nutrition information appears on the front and back of each package. Fat, cholesterol and sodium content, and calorie count are highlighted on the front along with an eye-catching color photo of a sandwich featuring the product.
 The back panel provides complete nutrition information including daily nutrition guidelines, nutrition information per portion and for the pictured sandwich.
 Each of the six varieties contains less than one gram of fat and five milligrams of cholesterol per 12 gram slice. Calories range from 12 to 14 per slice and sodium from 115 mg to 160 mg per slice depending on the variety.
 In addition, Healthy Favorites features a unique resealable pouch and a front panel window through which the product can be seen, making the package visually appealing as well as functional.
 "Healthy Favorites is a response to growing demand in the marketplace for good tasting, nutritious products," said Searer. "Oscar Mayer is uniquely qualified to meet these needs."
 Oscar Mayer has chosen to focus on the most popular cold cut flavors for the Healthy Favorites line: Boiled Ham, Honey Ham, Smoked Cooked Ham, Oven Roasted Turkey Breast, Smoked Turkey Breast and Oven Roasted Chicken Breast.
 Oscar Mayer, headquartered in Madison, is the nation's largest food processor of cold cuts. The company is part of Kraft General Foods, the multinational food business of Philip Morris Companies, Inc.
 -0- 3/20/92
 /CONTACT: Shelagh Thomee, Oscar Mayer, 608-241-6820 CO: Oscar Mayer Foods Corp. ST: Wisconsin IN: FOD SU: PDT


TS -- NY015 -- 0032 03/20/92 10:40 EST
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Publication:PR Newswire
Date:Mar 20, 1992
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