OPTIX XR2 Offers Unparalleled Colour Accuracy; X-Rite Raises Bar On Monitor Calibration And Profiling.

BIRMINGHAM, United Kingdom -- X-Rite Inc. (NASDAQ:XRIT) is giving creative professionals a new level of confidence in the accuracy of the colours displayed on their monitors with its introduction of the OPTIX XR2 display calibration and profiling solution.

Combining a state-of-the-art colorimeter with enriched software, the OPTIX XR2 delivers an unparalleled colour management solution for displays; including LCD, CRT and newly developed wide gamut technologies.

"Creative professionals like photographers and graphic designers know that accurate colour counts," says Terry Denczek, worldwide product manager for X-Rite. "And the surest way to obtain consistently accurate monitor colour is a properly calibrated and profiled display. OPTIX XR2 ensures that you'll get dependable colour representation on your screen."

Remarkably easy to use, the OPTIX XR2 is X-Rite's most recent upgrade of MonacoOPTIX XR, which joined X-Rite's product line after X-Rite acquired Monaco in 2003. This latest iteration completes the integration of the product into the X-Rite family of colour measurement solutions.

Notable enhancements to the product include:

Improved workflow simplicity and user interface. The first and most fundamental step to ensure consistent and accurate colour is a properly calibrated monitor - and now monitor calibration and profiling has never been easier. The OPTIX XR2 allows users to adjust colour at the touch of a button. Plus, a new help system puts easy to find answers at the user's fingertips.

Automatic Display Control (ADC). OPTIX XR2 has the ability to automatically recognize and take control of your colour display, with Automatic Display Control (ADC). Using one touch, ADC will optimize your display's colour temperature, contrast and brightness settings to ensure you build the highest quality ICC profile and obtain the best colour results from your monitor.

Ambient measuring capabilities. An ambient diffuser attaches to the bottom of the OPTIX XR2 hardware, allowing for more exact characterization of the user's environment, thus improving the accuracy of profiles.

Accommodates new display technologies. Designed to advance with users as they upgrade their display types, the OPTIX XR2 builds the highest quality profile for today's as well as tomorrow's advanced display technologies. Additionally, it recognizes when an upgrade is necessary and prompts users to download the correct information required to properly profile their monitor.

The OPTIX XR2 will be available to the market in late May, as will the OPTIX XR2 PRO, a network version for multi-workstation environments. For more information, please contact Christine Hoek, Articulate Communications, [phone], [e-mail]

About X-Rite:

X-Rite (NASDAQ:XRIT) is a leading provider of colour measurement solutions, offering hardware, software and services for the verification and communication of colour data. The company serves a range of industries, including graphic arts; digital imaging; industrial and retail colour matching; and medical. X-Rite serves customers in more than 100 countries from its 20 offices in Europe, Asia and the Americas. Visit www.xrite.com for more information.