OPERATION HOLLYWOOD; PLAN AIMS TO RESTORE SHINE TO TINSELTOWN.Byline: Enrique Rivero Daily News Staff Writer In an attempt to rejuvenate re·ju·ve·nate tr.v. re·ju·ve·nat·ed, re·ju·ve·nat·ing, re·ju·ve·nates 1. To restore to youthful vigor or appearance; make young again. 2. the decayed heart of Southern California's entertainment and tourism industries, city and business leaders are expected to announce today an ambitious, multimillion-dollar renewal plan for Hollywood. The new Hollywood New Hollywood or post-classical Hollywood refers to the brief time between roughly 1967 (Bonnie and Clyde, The Graduate) and 1982 (One from the Heart Economic Alliance will bring together leaders of the entertainment and tourism industries, government agencies and small businesses throughout the area to retain and bring in new media-related industries, boost tourism, and reduce crime and grime. ``It's not so much a redevelopment area as the entertainment and tourism industries have banded together to unveil a strategic plan for Hollywood,'' said John Rooney
Today's announcement will outline the strategic plan, introduce the individuals involved and kick off the fund-raising effort Noun 1. fund-raising effort - a campaign to raise money for some cause fund-raising campaign, fund-raising drive crusade, campaign, cause, drive, effort, movement - a series of actions advancing a principle or tending toward a particular end; "he supported for the project, Rooney said. The HEA's first-year budget is projected at $1.675 million, although only about $100,000 in cash and in-kind donations has been raised so far. The rest of the money is expected to be raised from public and private sources, Rooney said. About 29 percent of Hollywood's work force is in the entertainment industry, and the area also is considered the anchor of Southern California's tourism industry. For example, about 35 percent of Los Angeles' 20 million tourists in 1995 visited Hollywood. One HEA HEA Higher Education Academy (York, UK) HEA Higher Education Act of 1965 HEA Higher Education Authority HEA Health Education Authority HEA High Energy Astrophysics HEA Happily Ever After HEA Hockey East Association goal is to get tourists to stay longer, said Deputy Mayor Rocky Delgadillo Rockard John "Rocky" Delgadillo (born July 15 1960) is the current City Attorney of Los Angeles, California. Career
``If there's an atmosphere that's going to be more exciting they'll stay and spend their money,'' Delgadillo said. The alliance is divided into eight ``initiative'' teams focusing on the following: Creating a business improvement district on the industrial/post-production-rich areas around Highland Avenue and Santa Monica Santa Monica (săn`tə mŏn`ĭkə), city (1990 pop. 86,905), Los Angeles co., S Calif., on Santa Monica Bay; inc. 1886. Tourism and retailing are important, and the city has motion-picture, biotechnology, and software industries. Boulevard. Improving infrastructure in the area by laying out fiber optics fiber optics, transmission of digitized messages or information by light pulses along hair-thin glass fibers. Each fiber is surrounded by a cladding having a high index of refractance so that the light is internally reflected and travels the length of the fiber , enhancing zoning codes and improving parking. Helping boost the supply of qualified workers by publicizing and increasing the number of training programs in the area. Enhancing public safety, including the creation of a model homeless facility. Organizing a network of business incubators for entertainment and media businesses. Establishing a visitors center on the west end of Hollywood Boulevard For uses other than the original street, see Hollywood Boulevard (disambiguation). Hollywood Boulevard is a boulevard in Hollywood, Los Angeles, California, United States, beginning at Sunset Boulevard in the east and running northwest to Vermont Avenue, where it straightens out and developing tours and attractions. Establishing a partnership between the entertainment and tourism industries to promote the image of Hollywood. Attracting, retaining and expanding businesses. Everything is interconnected, officials say. For example, a clean, safer atmosphere will boost tourism and encourage visitors to stay longer and spend their money at local hotels, restaurants and other businesses. Leron Gubler, executive director of the Hollywood Chamber of Commerce, said the revitalization of Hollywood is important for all of Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. . ``The (entertainment) industry has moved beyond the capacity of Hollywood to contain the whole area,'' Gubler said. ``So you're going to have that spillover spill·o·ver n. 1. The act or an instance of spilling over. 2. An amount or quantity spilled over. 3. A side effect arising from or as if from an unpredicted source: effect.'' Added Rooney: ``This is huge and it's important to the Valley because of the entertainment corridor and the tourism corridor between Hollywood and the Valley.'' Gubler said the HEA's program is a more ambitious version of a business improvement area created last year along Hollywood Boulevard between La Brea Avenue La Brea Avenue is a prominent north/south thoroughfare in Los Angeles. After Hawthorne Boulevard intersects with Century Boulevard in Inglewood, La Brea Avenue is formed. La Brea passes north through Windsor Hills, Baldwin Hills, and Ladera Heights. and one block east of Highland Avenue. Businesses in the district assessed themselves $3 million over five years, and are receiving some matching funds from the city to combat crime and grime. The effort already has cut crime nearly in half, Gubler said. ``The Hollywood Boulevard district has set the example for what can be done,'' Gubler said. CAPTION(S): 2 Photos, map, box PHOTO (1 -- color) Scaffolding protects pedestrians and stars Wednesday in front of a Hollywood Boulevard building undergoing renovation. (2 -- color) Empty storefronts on the 6700 block of Hollywood Boulevard may be targets for revitalization under a plan to inject new life into the area. Shaun Dyer/Special to the Daily News Box: HEA Budget summary Map: Hollywood |
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