OPA March 2005 Internet Activity Index: Content Registers Largest Gains in Share of Time Spent Online.NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- The Online Publishers Association (OPA OPA: see Office of Price Administration. ) today released the Internet Activity Index (IAI IAI Infection And Immunity (journal) IAI International Alliance for Interoperability IAI Institut für Angewandte Informatik IAI Inter-American Institute for Global Change Research IAI International Association for Identification ) for March 2005. The data revealed that the Content category registered the largest gain in share of time spent online in March 2005 over February 2005. Share of time spent online on Content grew 1.1%, from 37.0% in February 2005 to 37.4% in March 2005, likely driven by a roster of high-profile news and sports events, including the Terri Schiavo Theresa Marie "Terri" Schiavo (December 3, 1963 – March 31, 2005), from St. Petersburg, Florida, United States was a woman who suffered brain damage and became dependent on a feeding tube. case, the Michael Jackson Noun 1. Michael Jackson - United States singer who began singing with his four brothers and later became a highly successful star during the 1980s (born in 1958) Michael Joe Jackson, Jackson trial, and NCAA NCAA abbr. National Collegiate Athletic Association March Madness March Madness may refer to:
Commerce registered the greatest month-over-month decline on a percentage basis (-3.8%), reversing the seasonal gains it experienced as a result of the holiday shopping season that began in November and extended through Valentine's Day Valentine's Day: see Saint Valentine's Day. Valentine's Day Lovers' holiday celebrated on February 14, the feast day of St. Valentine, one of two 3rd-century Roman martyrs of the same name. St. . Search also registered a month-over-month decline of 2.2%. An analysis of year-over-year data shows that Content experienced the largest gains in share of time spent online on a percentage point basis, up .6 percentage points from 35.0% in March 2004 to 35.6% in March 2005. Conversely, Search dropped .4 percentage points, from 3.9% in March 2004 to 3.5% in March 2005, while Commerce and Communications remained flat over that same time period. About the Internet Activity Index The Internet Activity Index divides and tracks Internet usage among four distinct activities - Content, Communications, Commerce and Search. The Index is based on the proprietary clickstream The trail of mouse clicks made by a user performing a particular operation on the computer. It often refers to linking from one page to another on the Web. database that underlies Nielsen//NetRatings' NetView service. Popular online offerings were divided into Communications, Commerce, Content, and Search segments based on an objective approach developed by both the OPA and Nielsen//NetRatings. Nielsen//NetRatings calculates usage metrics for each segment using the same algorithms that are used for all NetView-based custom analytics offerings. The full results of the Internet Activity Index, along with historical data on a variety of metrics for each category, can be found at the Online Publishers Association Web site at www.online-publishers.org/iai. About the Online Publishers Association Founded in June 2001, the Online Publishers Association (OPA) is an industry trade organization whose mission is to advance the interests of high-quality online publishers before the advertising community, the press, the government and the public. Members of OPA represent the standards in Internet publishing with respect to editorial quality and integrity, credibility and accountability. OPA member sites have a combined, unduplicated reach of 113.4 million visitors, or 70.4 percent of the total U.S. Internet audience (Source: comScore Media Metrix, December 2004 combined home/work/university data). For more information about the Online Publishers Association, visit www.online-publishers.org. This press release may be found at www.online-publishers.org |
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