OPA December 2004 Internet Activity Index: Holiday Shopping Leads to Commerce Gains in Share of Time Spent Online.NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- The Online Publishers Association (OPA OPA: see Office of Price Administration. ) today released the Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the Activity Index (IAI IAI Infection And Immunity (journal) IAI International Alliance for Interoperability IAI Institut für Angewandte Informatik IAI Inter-American Institute for Global Change Research IAI International Association for Identification ) for December 2004. Indicative of the height of the holiday shopping season, Commerce was the only category to gain share of time spent online in December 2004 over November 2004. Share of time spent online on Commerce grew 9.9%, from 17.0% in November 2004 to 18.6% in December 2004. Search registered the greatest month-over-month decline on a percentage basis, followed by Communications and Content, respectively. An analysis of year-over-year data shows that Content experienced the largest gains in share of time spent online on a percentage point basis, up 4.1 percentage points from 34.0% in December 2003 to 38.1% in December 2004. Conversely con·verse 1 intr.v. con·versed, con·vers·ing, con·vers·es 1. To engage in a spoken exchange of thoughts, ideas, or feelings; talk. See Synonyms at speak. 2. , Communications dropped 4.9 percentage points, from 44.1% in December 2003 to 39.2% in December 2004, while Commerce and Search experienced slight increases of .4 and .5 percentage points, respectively, over that same time period. About the Internet Activity Index The Internet Activity Index divides and tracks Internet usage among four distinct activities -- Content, Communications, Commerce and Search. The Index is based on the proprietary clickstream The trail of mouse clicks made by a user performing a particular operation on the computer. It often refers to linking from one page to another on the Web. database that underlies Nielsen//NetRatings' NetView service. Popular online offerings were divided into Communications, Commerce, Content, and Search segments based on an objective approach developed by both the OPA and Nielsen//NetRatings. Nielsen//NetRatings calculates usage metrics metrics Managed care A popular term for standards by which the quality of a product, service, or outcome of a particular form of Pt management is evaluated. See TQM. for each segment using the same algorithms The following is a list of the algorithms described in Wikipedia. See also the list of data structures, list of algorithm general topics and list of terms relating to algorithms and data structures. that are used for all NetView-based custom analytics offerings. The full results of the Internet Activity Index, along with historical data on a variety of metrics for each category, can be found at the Online Publishers Association Web site at www.online-publishers.org/iai. About the Online Publishers Association Founded in June 2001, the Online Publishers Association (OPA) is an industry trade organization whose mission is to advance the interests of high-quality online publishers before the advertising community, the press, the government and the public. Members of OPA represent the standards in Internet publishing with respect to editorial quality and integrity, credibility and accountability. OPA member sites have a combined, unduplicated reach of 110.5 million visitors, or 73 percent of the total U.S. Internet audience (Source: comScore Media Metrix, February 2004 combined home/work/university data). For more information about the Online Publishers Association, visit www.online-publishers.org. This press release may be found at http://www.online-publishers.org. |
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