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OOH Vision Networks Taps Helius and Microspace Communications for Regional Digital Signage Network; Digital Signage Shows a Growing Trend in Retail Environments.


LINDON, Utah Lindon is a city in Utah County, Utah, United States. The population was 8,363 at the 2000 census. By 2004 its population had been estimated to increase slightly to 8,489. Geography
Lindon is located at  (40.338552, -111.
 & RALIEGH, N.C. -- Helius Inc. (Helius), the worldwide leader in business-class data broadcasting solutions, and Microspace Communications Corp. (Microspace), the leading provider of point-to-multipoint satellite services, today announced a joint partnership with OOH (out-of-home) Vision Networks LLC (Logical Link Control) See "LANs" under data link protocol.

LLC - Logical Link Control
 (OVN OVN Operator Vaste Net
OVN Ojai Valley News (newspaper)
OVN Online Virtual Network
) to implement OVN's proprietary digital signage Digital signage is a form of out-of-home advertising in which content and messages displayed on an electronic screen, or digital sign, can be changed without modification to the physical sign, typically with the goal of delivering targeted messages to specific locations at  network in more than 100 diners in New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
, New Jersey and Connecticut. OVN, based in Hazlet, N.J., delivers rich multimedia advertising and infotainment to provide dynamic media content to the consumer while providing a revenue stream to the diner.

Technological innovation is driving down the cost of implementing digital signage as a marketing tool, spurring market adoption and further fueling this growth. According to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 the International Communications Industries Association's 2005 Market Forecast Survey, the audiovisual (AV) industry -- which includes digital signage -- produced revenues of almost $19 billion in 2004 in North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. . This number is expected to grow by an annual rate of 9.6 percent for the next five years.

According to OVN CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  Craig Presser, the diner locations were chosen because they combined a large captive audience with multiple marketing opportunities. "The average stay in a diner is 40 minutes. We have created 'ocean-front property' that brings added value Added value in financial analysis of shares is to be distinguished from value added. Used as a measure of shareholder value, calculated using the formula:

Added Value = Sales - Purchases - Labour Costs - Capital Costs
 to an advertiser's impression level, allowing each advertisement to be viewed nearly six times during the course of a meal. Adding to an incredible retention level, OVN's network drives a strong call to action with each advertiser's spot being viewed over 173,000 times per location per month. OVN's initial network roll-out will serve over 5.8 billion impressions annually to its diner patrons. With this type of opportunity, it was important that we chose partners with the right solutions that could adapt to our specific needs. We see great opportunities for the technology in other markets beside diners and believe the framework and the solutions in place with OVN, Helius and Microspace will be successful."

Helius MediaWrite(R) platform, a content distribution management system located at Microspace's facilities, aggregates the total content and determines what is distributed to each diner. The content is then sent to the individual diner using Microspace's VELOCITY(R) satellite service. A Helius MediaGate Router located at each diner stores and replays the content.

OVN's Vice President of Operations Robert Goldner noted that after evaluating a DSL DSL
 in full Digital Subscriber Line

Broadband digital communications connection that operates over standard copper telephone wires. It requires a DSL modem, which splits transmissions into two frequency bands: the lower frequencies for voice (ordinary
 solution they chose satellite and Microspace's VELOCITY because it provided the most affordable and easily implemented option for diners, most of which do not have Internet access See how to access the Internet. . "When considering a Dynamic Image Provisioning Application, infrastructure and delivery methods are key. The affinity of Microspace's satellite delivery with Helius' turnkey hardware/software solution offered a cost-efficient and streamlined solution for a network of this size. In addition, satellite is point-to-multipoint which translates into a faster network that is suited to Out of Home Alternative Media." Goldner added that overall seamless functionality between Helius' and Microspace's products made the choice an easy decision.

The participating diners benefit from the network's ability to provide dynamic media content to the consumer, and to support local and regional community organizations while providing a revenue stream from it. OVN also points to joint marketing opportunities such as sweepstakes conducted in partnership with OVN where contestants can "eat, watch and win."

About OOH Vision Networks

OOH Vision Networks (OVN) offers multimedia advertising over its proprietary network of diner and retail locations with its state-of-the-art real-time delivery infrastructure.

OVN is dedicated to creating digital media networks for advertising, promotion and infotainment (e.g. stock quotes, sports scores, traffic reports, weather reports, and up-to-date news) to reach consumers wherever they eat, shop and commune in public venues.

OVN has exclusive agreements with hundreds of locations throughout the tri-state area There are a number of places in the United States known as tri-state areas where three states or holdings meet at one point (a tripoint), or in proximity to each other. The two most well-known are for the New York and Chicago metropolitan areas. , ensuring advertisers the greatest reach and frequency to capture the tri-state area's most valuable demographics. For more information, visit www.oohvisionnetworks.com.

About Helius Inc.

Helius provides leading business-class data broadcasting solutions through secure and reliable delivery of broadband IP over satellites and local area networks. Helius products serve as the communications bridge between the satellite transmission and terrestrial integration of business-critical data, addressing in particular the stringent requirements for video transmission. This reliable and secure integration gives organizations the ability to implement new high-bandwidth applications such as digital signage, distance learning and corporate sales training, and deliver these applications from satellite distribution straight to employee desktops. For more information, visit www.helius.com.

About Microspace

Microspace Communications Corp. (Microspace) is the leading provider of satellite services for video, data and audio content distribution, and operates the largest global business satellite broadcasting network, with more than 315,000 remote links worldwide. A variety of both businesses and government organizations rely upon Microspace's VELOCITY(R) for high-quality, cost-effective and secure content distribution at savings of up to 98 percent over terrestrial services. VELOCITY supports customers such as Morgan Stanley To comply with Wikipedia's , the introduction of this article needs a complete rewrite. , LodgeNet, Muzak and the Christian Radio Christian radio is a radio format that focuses on transmitting programming with a Christian message. Many such broadcasters play popular music of Christian influence, though many programs have talk or news programming covering associated topics that can have a political angle to  Consortium via a wide range of IP broadband applications such as business TV, distance learning, digital signage and digital cinema, among many others. The service is available as either a dedicated solution or as an on-demand service, enabling customers to easily and affordably expand their bandwidth as their needs change. Founded in 1988 with headquarters in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area.  and a presence in Europe and Latin America, Microspace is a subsidiary of Capitol Broadcasting Co. For more information, visit www.microspace.com.
COPYRIGHT 2005 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Mar 8, 2005
Words:887
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