Printer Friendly

OLDSMOBILE OFFERS 18 SPECIAL EDITION MODELS IN 1994

 LANSING, Mich., Oct 19 /PRNewswire/ -- For 1994 Oldsmobile is offering 18 Special Edition models comprising six Achievas, two Cutlass Cieras, one Cutlass Cruiser, four Cutlass Supremes, two Eighty Eights, one Ninety Eight, one Silhouette and one Bravada. All Special Edition models, which include the vehicle's standard content, feature a series of carefully selected popular equipment options and offer outstanding value to consumers.
 The introduction, in 1993, of eight Special Edition models brought significant retail sales improvements for the division. The Cutlass Supreme and Ciera Special Edition models, the most popular carlines, saw retail sales improve 46 percent and 13 percent, respectively, during 1993 (January-September). During the last three months of the model year (July-September), Special Edition models accounted for 80 percent of Cutlass Supreme, 70 percent of Ciera and 64 percent of Eighty Eight retail sales.
 "Consumer reaction to our 1993 Special Edition model program was very favorable," said David E. Lahti, general sales and service manager of Oldsmobile. "Consumers confirmed these models to be extremely attractive from a value standpoint and endorsed the hassle-free buying experience generated by these value-priced vehicles. The success of this initiative means that Special Edition models will be our main marketing strategy for 1994, helping us define Oldsmobile's image by providing the right equipment in our vehicles at the right price."
 Prices of Oldsmobile's Special Edition car models start at $13,995 for the Achieva S Coupe and Sedan. In addition to the vehicle's standard equipment, which includes driver's side air bag, ABS brakes and revised automatic power door locks, this Achieva S Special Edition model also offers air conditioning and three-speed automatic transmission.
 Oldsmobile's contenders in the growing truck sector include the Special Edition Silhouette with its powerful 170-horsepower, 3800 V6 engine and four-speed, automatic overdrive transmission. A rooftop luggage carrier and an AM/FM stereo cassette are also part of the package which, priced at $19,995, combines car-like safety, security and comfort with the flexibility of a minivan.
 Its stablemate, the all-wheel-drive Bravada Special Edition, at $24,995, is one of the best-equipped sport utility vehicles on the market. It offers the toughness and traction of a truck coupled with the comfort and quietness of a luxury sedan. Powered by a 4.3-liter V6 engine, the Bravada features an electronically controlled four-speed automatic transmission and SmartTrak (the combination of full-time all-wheel-drive and ABS). The value-priced model is supplied with leather upholstery and a heavy-duty trailer towing package.
 -0- 10/19/93
 /CONTACT: Jill Witzenburg of Oldsmobile Public Relations, 517-377-5660/
 (GM)


CO: Oldsmobile Division ST: Michigan IN: AUT SU: PDT

LV -- NYAFNS2 -- 3692 10/19/93 06:47 EDT
COPYRIGHT 1993 PR Newswire Association LLC
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1993 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Publication:PR Newswire
Date:Oct 19, 1993
Words:437
Previous Article:U.S. AUTOMAKERS RESEARCH VEHICLE RECYCLING ISSUES
Next Article:SPORTS-UTILITIES WILL HEAT UP SUNROOF SALES ACCORDING TO LEADING SUNROOF MANUFACTURER
Topics:

Terms of use | Copyright © 2016 Farlex, Inc. | Feedback | For webmasters