OLD GODZILLA TO BATTLE BOTTLE OF ITS OFFICIAL BREW.Byline: Dave McNary Daily News Staff Writer Kirin Brewery A brewery can be a building or place that produces beer, or a business (brewing company) whose trade is the production and sale of beer. Breweries can take up multiple city blocks, or be a collection of equipment in a homebrewer's kitchen. of America is bringing back the old Godzilla to highlight Kirin's status as the rampaging reptile's official beer for his new film. The brewer announced Monday plans to start running 30-second ads May 20, coinciding co·in·cide intr.v. co·in·cid·ed, co·in·cid·ing, co·in·cides 1. To occupy the same relative position or the same area in space. 2. To happen at the same time or during the same period. 3. with the opening of Sony's ``Godzilla'' and featuring a 12-ounce beer bottle battling the original Godzilla. The spot is one of hundreds of facets in Sony's unusual marketing plan to build anticipation for the release of the film, widely expected to be the leader of the summer box office. Licensees and partners can't use images of the new Godzilla since filmmakers are keeping his appearance a secret until the film opens. In the commercial, shot in grainy grain·y adj. grain·i·er, grain·i·est 1. Made of or resembling grain; granular. 2. Resembling the grain of wood. 3. Having a granular appearance due to the clumping of particles in the emulsion. black and white, the giant lizard lizard, a reptile of the order Squamata, which also includes the snake. Lizards form the suborder Sauria, and there are over 3,000 lizard species distributed throughout the world (except for the polar regions), with the greatest number found in warm climates. will first defeat the bottle but then see a larger, 22-ounce bottle come into view. The spot will end with the words ``Next: Godzilla vs. Mega-Kirin.'' Sony selected Kirin late last year as the film's official beer over several other major brands. Kirin, which produces its U.S. beers at the Anheuser-Busch brewery in Van Nuys, also will hold a Mega Monster Challenge sweepstakes sweepstakes, contest or race, usually a horse race, on which a lottery is run. Prizes are awarded to the holders of winning tickets. In the case of a horse race, the draw is made from the names of all the horses entered in the race and vast numbers of blanks. through the summer at 30,000 locations nationwide. Tokyo-based Kirin and Anheuser-Busch formed a partnership last year that gives the American brewer a 10 percent stake in Kirin's U.S. operations. |
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