OKI to Enter Chinese Market with Next Generation Hybrid STB.A high-end STB See set-top box.STB - set-top box equipped with Intel's media processor HONG KONG Hong Kong (hŏng kŏng), Mandarin Xianggang, special administrative region of China, formerly a British crown colony (2005 est. pop. 6,899,000), land area 422 sq mi (1,092 sq km), adjacent to Guangdong prov. -- Oki Electric Industry Co., Ltd. (TSE See Tokyo Stock Exchange. TSE 1. See Tokyo Stock Exchange (TSE). 2. See Toronto Stock Exchange (TSE). : 6703) today announced it will develop a next generation hybrid set top box (STB) equipped with Intel's high performance media processor. This processor will provide processing power and headroom head·room n. 1. Space above one's head, as in a motor vehicle, above a doorway, or in a tunnel; clearance. 2. Electronics Dynamic headroom. for computationally intensive applications and services. OKI will provide this to cable and IP TV operators in China starting from the fiscal year ending March 2008. OKI sees the coming trend in the convergence of broadcasting and telecommunication for broadcasting services in China. This is based on the expectation of digitalization digitalization /dig·i·tal·iza·tion/ (dij?i-tal-i-za´shun) the administration of digitalis or one of its glycosides in a dosage schedule designed to produce and then maintain optimal therapeutic concentrations of its cardiotonic of cable TVs in China with the coming 2008 Beijing Olympics and the termination of analog broadcasting Generally refers to transmitting analog TV signals over the air or via cable and satellite. Contrast with digital broadcast. See NTSC and DTV. service in 2015. The need to converge cable and IP will continue to grow as there have already been advanced cable TV operators who succeeded in launching value-added services using IP in some metropolitan areas. "Intel welcomes the development of OKI's next generation hybrid STB. Intel's consumer electronics platform provides a flexible, high performance, highly integrated solution that will enable OKI to deliver compelling new usage models," said Tim Parker, Great Asia Region Marketing Director at Intel Corporation (company) Intel Corporation - A US microelectronics manufacturer. They produced the Intel 4004, Intel 8080, Intel 8086, Intel 80186, Intel 80286, Intel 80386, Intel 486 and Pentium microprocessor families as well as many other integrated circuits and personal computer networking . "The flexibility of this platform can create innovative applications to provide consumers with exceptional entertainment choices." OKI's next generation hybrid STB will enable users to enjoy both cable TV and IP-TV services simultaneously. The STB includes an H.264 hard disc playback function without overloading the network, enabling subscribers to enjoy high definition video. In addition to a DVB-C See DVB. tuner to receive video service distributed from the cable television companies, the STB also includes excellent IP-STB functionality for IP video-on-demand services. Intel's high-performance media processor enables users to display complex graphics smoothly, enabling cable companies to offer high value-added services to their subscribers, such as vide-on-demand or online 3D graphic games. "This newly developed Next Generation Hybrid STB will be based on OKI's marketing research of the Chinese market. By combining Intel's high-performance media processor with OKI's latest video processing Video processing techniques are used in video codecs, video players and other devices. For example—commonly only design and video processing is different in TV sets of different manufactures. technology and advanced VoIP technologies, we will develop a product that converges both cable and IP," said Harushige Sugimoto, General Manager of China Business Promotion Division and Senior Vice President at Oki Electric Industry. "We believe this product will meet the STB market needs in China, which is a market that is expected to expand. We will develop products to launch in the market at an early stage, and organize a sales structure." This Next Generation Hybrid STB will be exhibited at OKI's booth at the ITU (International Telecommunication Union, Geneva, Switzerland, www.itu.ch) A telecommunications standards body that is under the auspices of the United Nations. Comprising more than 185 member countries, the ITU sets standards for global telecom networks. Telecom World 2006, which will be held in Hong Kong from December 4th to 8th. About Oki Electric Industry Co., Ltd. Founded in 1881, Oki Electric Industry Co., Ltd. is Japan's first telecommunications manufacturer, with its headquarters in Tokyo, Japan. OKI provides top-quality products, technologies and solutions to its customers through its info-telecom system business, semiconductor business and printer business. All three businesses function as a collective force to create exciting new products and technologies that satisfy a spectrum of customer needs in various markets. Visit OKI's global web site at http://www.oki.com/. Notes: * Names of companies and products are trademarks or registered trademarks of the respective companies and organizations. |
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