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O2 buys employees Dubai transit cards.

Byline: Dubai

Dubai-based O2 Marketing Communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales , a research-oriented agency, has purchased Nol silver cards, which give access to Dubai's new public transportation plan, for all its employees in the UAE (Uninterruptible Application Error) The name given to a crash in Windows 3.0. In subsequent versions of Windows, a crash was called a "General Protection Fault," "Application Error" or "Illegal Operation." See crash in Windows and abend. .

This step came as a contribution from O2 Marketing Communications to alleviate congestion The condition of a network when there is not enough bandwidth to support the current traffic load.

congestion - When the offered load of a data communication path exceeds the capacity.
 and to encourage its employees to use public transport, especially the Dubai Metro This article or section contains information about a planned or expected public transportation infrastructure.
It may contain information of a speculative nature and the content may change dramatically as the construction and/or completion of the infrastructure approaches, and
 that will be launched on September 9.

O2 Marketing Communications has linked the use of the public transportation system to its KPI KPI Key Performance Indicator
KPI Kuwait Petroleum International
KPI Kiev Polytechnic Institute (Ukraine)
KPI Kernel Programming Interface
KPI King Pin Inclination (vehicle steering geometry angle) 
 "Key Performance Indicator" of its employees, the more the employees make use of Dubai's public transport system, the more points they get in their KPI.

"This idea comes as a contribution from O2 Marketing Communications to encourage the use of public transportation, especially the metro, which is situated outside of the O2 office," said Mohamed Johmani, managing director of O2 Marketing Communications.

"It is considered one of the most important methods of transport, used in developed countries, especially those with high population."

"Dubai Metro is a pilot project, as it is the longest electronic driven railway/subway in the world. It is a safe and easy means of transport See: mode of transport. , and will no doubt change the perception and behaviour of the people of Dubai," concluded Al Johmani.

He also called on all companies and institutions operating in Dubai to take after O2 Marketing Communications and encourage its employees to use public means of transport, especially the Dubai Metro to eliminate traffic jams, and congestions in the streets. -- TradeArabia News Service

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Publication:TradeArabia (Manama, Bahrain)
Date:Aug 23, 2009
Words:267
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