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Nutro Introduces Natural Choice Odor Control, New Cat Food That Reduces Stool Odor 50 Percent-Plus.



Business & Lifestyle Editors

CITY OF INDUSTRY, Calif.--(BUSINESS WIRE)--May 5, 2000

Natural Choice Odor odor (o´der) a volatile emanation perceived by the sense of smell.

o·dor
n.
1. The property or quality of a thing that affects, stimulates, or is perceived by the sense of smell.
 Control, a revolutionary new product that reduces cat stool stool (stldbomacl) feces.

rice-water stools  the watery diarrhea of cholera.

silver stool
 odor by 50 percent or more, has been introduced by Nutro Products Nutro Products, Inc. is the developer and manufacturer of the Nutro brands of dog and cat food, located in Industry, California, USA. The company CEO is Jerry Sicherman. On May 1st, 2007, Mars, Incorporated announced the signing of an agreement to acquire Nutro Products, Inc.  Inc.

The marked reduction in stool odor is made possible by Nutro's new OdorCheck System, utilizing a special formulation of natural premium ingredients, said Kelly Donohue, Nutro's cat food product manager. Nutro has applied for a patent on OdorCheck.

Donohue said the OdorCheck System is a scientifically balanced blend of nutrients that work in a cat's lower intestine to reduce stool odors Odors

anosmia

Medicine. the absence of the sense of smell; olfactory anesthesia. Also called anosphrasia. — anosmic, adj.

halitosis

bad breath; an unpleasant odor emanating from the mouth.
.

"Natural Choice Odor Control has been tested at an independent laboratory and found to be far superior in comparative studies vs. several leading competitive cat foods," Donohue said.

The Nutro executive said Natural Choice Odor Control is being launched with a promotional three-pound trial-size bag for just $2.99 ($4.59 in Canada). Regular sizes of the product will be three, six and 17.5 pounds.

The trial size comes with a coupon good for $2 off a consumer's next purchase of a six-pound or 17.5-pound bag. Natural Choice Odor Control also provides 100 percent complete and balanced nutrition, including all of the vitamins and minerals a cat needs for a strong immune system immune system

Cells, cell products, organs, and structures of the body involved in the detection and destruction of foreign invaders, such as bacteria, viruses, and cancer cells. Immunity is based on the system's ability to launch a defense against such invaders.
 and overall good health.

Like all of Nutro's other Natural Choice foods, Natural Choice Odor Control contains no chicken byproducts (heads, feet or intestines Intestines
The intestines, also known as the bowels, are divided into the large and small intestines. They extend from the stomach to the anus.

Mentioned in: Malabsorption Syndrome
) and no ground yellow corn.

"We use only real chicken, lamb and herring proteins, to promote healthy skin and coat, clear eyes and strong muscles," Donohue said. "And, as with all Nutro cat foods, the formula has guaranteed great taste.

"More and more cats are living indoors, where stool odor is highly noticeable," Donohue said. "By reducing stool odor 50 percent or more, Natural Choice Odor Control will make life with an indoor cat much more pleasurable pleas·ur·a·ble  
adj.
Agreeable; gratifying.



pleasur·a·bil
."

Visit Nutro's Web site at www.nutroproducts.com, or call Nutro's Consumer Line, 800/833-5330.
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Publication:Business Wire
Geographic Code:1USA
Date:May 10, 2000
Words:329
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