Nutro Introduces Natural Choice Odor Control, New Cat Food That Reduces Stool Odor 50 Percent-Plus.
CITY OF INDUSTRY, Calif.--(BUSINESS WIRE)--May 5, 2000
Natural Choice Odor Control, a revolutionary new product that reduces cat stool odor by 50 percent or more, has been introduced by Nutro Products Inc.
The marked reduction in stool odor is made possible by Nutro's new OdorCheck System, utilizing a special formulation of natural premium ingredients, said Kelly Donohue, Nutro's cat food product manager. Nutro has applied for a patent on OdorCheck.
Donohue said the OdorCheck System is a scientifically balanced blend of nutrients that work in a cat's lower intestine to reduce stool odors.
"Natural Choice Odor Control has been tested at an independent laboratory and found to be far superior in comparative studies vs. several leading competitive cat foods," Donohue said.
The Nutro executive said Natural Choice Odor Control is being launched with a promotional three-pound trial-size bag for just $2.99 ($4.59 in Canada). Regular sizes of the product will be three, six and 17.5 pounds.
The trial size comes with a coupon good for $2 off a consumer's next purchase of a six-pound or 17.5-pound bag. Natural Choice Odor Control also provides 100 percent complete and balanced nutrition, including all of the vitamins and minerals a cat needs for a strong immune system and overall good health.
Like all of Nutro's other Natural Choice foods, Natural Choice Odor Control contains no chicken byproducts (heads, feet or intestines) and no ground yellow corn.
"We use only real chicken, lamb and herring proteins, to promote healthy skin and coat, clear eyes and strong muscles," Donohue said. "And, as with all Nutro cat foods, the formula has guaranteed great taste.
"More and more cats are living indoors, where stool odor is highly noticeable," Donohue said. "By reducing stool odor 50 percent or more, Natural Choice Odor Control will make life with an indoor cat much more pleasurable."
Visit Nutro's Web site at www.nutroproducts.com, or call Nutro's Consumer Line, 800/833-5330.