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Nucleus Research Expands Management Team.


Business/Technology Editors

WELLESLEY, Mass.--(BUSINESS WIRE)--Oct. 1, 2002

Independent research firm expands global operations Global Operations is a first-person shooter computer game developed by Barking Dog Studios and published by both Crave Entertainment and Electronic Arts. It was released in March of 2002, following its public multiplayer beta version which contained only the Quebec map. , by promoting and

adding industry veterans to lead research, client services and

business development functions

Nucleus Research (www.NucleusResearch.com), an independent research firm providing financial analysis on corporate information technology (IT) investments, today promoted co-founder Rebecca Wettemann to vice president of research, and appointed industry veterans Dave Brown Dave Brown can refer to:
  • Dave Brown (UK cartoonist), cartoonist for The Independent in the UK.
  • Dave Brown An Australian rugby league player for the Easterns suburbs club in (1908-09).
, Rob Cerulle and Jim Cavanaugh to lead its client services, sales and business development operations. Each of the executives brings significant skills to the fast-growing Nucleus Research, in total representing five decades of work with industry leaders International Data Corporation (IDC), Gartner/Dataquest and AMR (1) (Adaptive Multi-Rate) A variable rate speech codec selected by the 3GPP for the 3G evolution of the GSM cellphone system (WCDMA). Using the Algebraic CELP (ACELP) compression technology, AMR provides toll quality sound at transmission rates from 4.75 to 12.  Research.

"As a new breed of analyst firm, Nucleus Research is fortunate to gain a combination of new ideas "New Ideas" is the debut single by Scottish New Wave/Indie Rock act The Dykeenies. It was first released as a Double A-side with "Will It Happen Tonight?" on July 17, 2006. The band also recorded a video for the track.  and proven processes represented by our expanded management team," said Ian Campbell Ian Campbell is a name shared by several people:
  • Ian Campbell (apothecary), a former officer of the British Medical Household
  • Ian Campbell (artist), an English musician
  • Ian Campbell (Australian politician) (born 1959), an Australian politician
, co-founder and chief research officer for Nucleus Research. "The ultimate beneficiary of the combined talents of our management and analyst team are our clients who we help make better IT investment decisions."

Nucleus Research recently expanded its Wellesley, Massachusetts headquarters and extended its presence in Europe with operations in Paris and London.

Nucleus Research combines comprehensive technology expertise with sound and accepted principles of financial analysis to provide companies with truly accurate and untainted ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot).  information on their IT investments. Unlike typical IT analyst firms, Nucleus Research's ROI methodology is not influenced by vendor dollars and is based on a long-term, iterative process where the numbers are constantly refined with new data. This enables Nucleus to provide companies with the ongoing financial information they need to effectively manage IT systems across the entire lifecycle, from planning and selection through deployment, upgrading and retirement. This approach has led to a growing number of clients adopting Nucleus' ROI assessment methodology as their corporate standard for making IT investment decisions.

In addition to Campbell, the Nucleus Research executive team now includes:

Rebecca Wettemann, vice president of research

Wettemann was one of the founding partners of Nucleus Research. In her new position, she is responsible for directing and managing Nucleus's global quantitative research Quantitative research

Use of advanced econometric and mathematical valuation models to identify the firms with the best possible prospectives. Antithesis of qualitative research.
 team. Prior to joining Nucleus, she directed IDC's European Collaborative Technologies programs. She has written and presented extensively on the subject of enterprise applications, CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. , collaboration, and integration technology and its impact on business.

David Brown, vice president, client services and operations

David Brown joins Nucleus Research from International Data Corporation's Global IT advisor program, where he served as vice president, and has more than 20 years of experience in the IT research industry. At IDC, he successfully managed and directed a team of analysts and sales staff supporting Fortune 1000 clients. He relies on his past leadership in growing IDC's user-focused research advisory services advisory services

advisory services provided to the public, in their capacity as owners and managers of animals, are an important part of veterinary science. They may be provided by government bureaux, by commercial companies who deal in pharmaceuticals or animals or animal
 to manage and direct Nucleus's client services, marketing, and operations functions.

Rob Cerulle, vice president, worldwide sales

Rob Cerulle is responsible for Nucleus's global sales organization including both syndicated and custom research services in the US and EMEA (Europe, Middle East, Africa) Refers to that region of the world. For example, one might see products packaged differently for the UK, EMEA and Asia Pacific markets. . Prior to joining the company he held positions as Director of Sales at AMR Research and Gartner Group/Dataquest. His extensive market research and consulting experience were preceded by 12 years with Xerox Corporation in a variety of sales and national account management roles. Mr. Cerulle has an MBA MBA
abbr.
Master of Business Administration

Noun 1. MBA - a master's degree in business
Master in Business, Master in Business Administration
 in Marketing from Suffolk University and a BS from the University of Massachusetts The system includes UMass Amherst, UMass Boston, UMass Dartmouth (affiliated with Cape Cod Community College), UMass Lowell, and the UMass Medical School. It also has an online school called UMassOnline. , Lowell.

Jim Cavanaugh, vice president, North American North American

named after North America.


North American blastomycosis
see North American blastomycosis.

North American cattle tick
see boophilusannulatus.
 sales

Jim Cavanaugh is leading Nucleus' strategy, sales and business development efforts to major enterprise clients. He has 15 years of experience in sales and sales management, including his most recent position as vice president of sales at AMR Research, where he led a sales team focused on selling to and servicing clients at Fortune 500 companies, software vendors, and the financial investment community.

About Nucleus Research

Nucleus Research is a global research and advisory firm that has created a new standard for measuring the return on investment of enterprise technology initiatives throughout their lifecycle. Nucleus has conducted thousands of ROI studies for Global 2000 clients such as Merrill Lynch, Lucent and Wilsons Leather, using an uncompromising set of processes and tools to evaluate the financial return of their IT assets, from selection and deployment to upgrade and retirement.

Although Nucleus's ROI assessment methodology can be applied to any technology investment, the company's specific areas of expertise include Web services and integration, supply chain applications, e-commerce applications, procurement applications, CRM, ERP (Enterprise Resource Planning) An integrated information system that serves all departments within an enterprise. Evolving out of the manufacturing industry, ERP implies the use of packaged software rather than proprietary software written by or for one customer. , e-learning, collaborative computing, and wireless and handhelds.

Nucleus Research's charter is to aid end-user organizations in making intelligent and profitable IT decisions, and prides itself on its vendor-independence and product neutrality. The company was founded in 2000 by former senior executives from International Data Corporation, Gartner/Dataquest and AMR Research, and is headquartered in Wellesley, Mass., with additional offices in London and Paris. More information can be found at www.NucleusResearch.com.
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Publication:Business Wire
Geographic Code:1USA
Date:Oct 1, 2002
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