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NuEdge Suite 1.0.


* NuEdge Suite 1.0 is an integrated program that links automated marketing and customer relationship management software in a single package. The result, the company says, is a program that allows businesses to build individualized customer relationships based on detailed information about those customers' transaction histories.

The information can be made available, the company says, regardless of how you do your business--brick and mortar or Internet. NuEdge Chief Operations. Officer Donald W. Layden says the advantage is that businesses will be able to put the same customer information to use in more and more varied ways.

One component of the suite is an individualized communication center, which permits marketers to manage the "creative content and distribution of individualized direct mail, e-mail, fax and call center communications on one system with exceptional speed," Layden says.

The company says version 2.0 should be available later this year.

COPYRIGHT 2001 Bank Marketing Assn.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001 Gale, Cengage Learning. All rights reserved.

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Author:Linsley, Clyde
Publication:ABA Bank Marketing
Article Type:Brief Article
Geographic Code:1USA
Date:Apr 1, 2001
Words:146
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