Novell names MicroAge first MLA Fulfillment Partner; Software giant to leverage MicroAge's licensing capabilities to service large accounts.PHOENIX--(BUSINESS WIRE)--Dec. 4, 1995--MicroAge Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :MICA mica (mī`kə), general term for a large group of minerals, hydrous silicates of aluminum and potassium, often containing magnesium, ferrous iron, ferric iron, sodium, and lithium and more rarely containing barium, chromium, and fluorine. ), a leading master reseller of information technology (IT) products and services, Monday announced that software giant Novell (NASDAQ:NOVL NOVL Novell, Inc. (stock abbreviation, AMEX) ) has authorized the company to be its first Master License Agreement (MLA MLA abbr. Modern Language Association MLA n abbr (BRIT POL) (= Member of the Legislative Assembly) → miembro de la asamblea legislativa MLA (Brit ) Fulfillment Partner. MicroAge also announced that it has rolled out its new MicroAge Software Licensing Certification Program, the first of its kind in the industry. As a Novell MLA Fulfillment Partner, MicroAge is pre-approved to offer software distribution, license tracking, reporting, billing, and collection services to Novell's largest customers. "This is a great opportunity for both organizations," said MicroAge Channel Services President Wes Richards. "We have the opportunity to work with Novell in providing software services to its biggest and best customers. By the same token, Novell can leverage our extensive MicroAge Software Products Group to deliver such services as master disk fulfillment, invoicing and client reporting." MicroAge's successful marketing and implementation of the Novell Corporate License Agreement (CLA CLA, n.pr See acid, conjugated linoleic. ) coupled with existing large account relationships through MicroAge Infosystems Services -- MicroAge's large account division -- were key factors in its selection as an MLA provider. "We are pleased to welcome MicroAge as the first MLA Fulfillment Agent to be approved under the new MLA channel participation structure," said Terry Haas, Novell's vice president of channel sales and marketing. "We recognized the value MicroAge could offer the MLA program through its extensive software and large account capabilities." MicroAge resellers can also participate in the MLA program as "sales partners." Working with their regional Novell office, resellers establish pre- and post-sales activities to grow Novell sales within MLA accounts. They then earn commissions for meeting sales objectives. "I'm pleased about the opportunities for our Novell resellers, who can really capitalize on Cap´i`tal`ize on` v. t. 1. To turn (an opportunity) to one's advantage; to take advantage of (a situation); to profit from; as, to capitalize on an opponent's mistakes s>. our MLA status to drive incremental Additional or increased growth, bulk, quantity, number, or value; enlarged. Incremental cost is additional or increased cost of an item or service apart from its actual cost. sales," said Richards. "This truly underscores our strength as a one-stop hardware and software provider." MicroAge was also first-to-market today with its MicroAge Software Licensing Certification Program, which offers certified resellers an array of benefits for selling software licensing agreements, including: priority referrals for client licensing opportunities; annual software licensing training for sales associates attending MicroAge Solutions, MicroAge's annual conference and vendor exposition; request for proposal (RFP (Request For Proposal) A document that invites a vendor to submit a bid for hardware, software and/or services. It may provide a general or very detailed specification of the system. 1. (business) RFP - Request for Proposal. 2. ) assistance for software licensing opportunities; and a monthly newsletter covering software licensing issues, changes and promotions. Software vendors participating in the MicroAge Software Licensing Certification Program include Microsoft, Novell, IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) and Lotus. "The opportunities available in the software licensing arena are significant," said Richards. "We are committed to getting our resellers certified and trained, so they can share in that business." MicroAge Inc. is a Fortune 500 company that markets, distributes and integrates information-technology products and services to businesses, institutions and government through and in partnership with its network of resellers and affiliates. MicroAge also provides high-end systems integration and testing from its ISO (1) See ISO speed. (2) (International Organization for Standardization, Geneva, Switzerland, www.iso.ch) An organization that sets international standards, founded in 1946. The U.S. member body is ANSI. 9002 certified Quality Integration Center. MicroAge's annual revenues exceeded $2.2 billion in 1994. The firm is headquartered in Tempe, Ariz. CONTACT: MicroAge Inc., Tempe Jay O'Callaghan, 602/804-7987 jocallag@microage.com or Miller Communications Tim Westermeyer or Wendy Allen, 310/822-4669 twestermeyer@millerwest.com wallen@millerwest.com |
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