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Novell Names SHIFT Communications Agency of Record.


SAN FRANCISCO San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden  -- SHIFT Communications:

NEWS FACTS

--Novell, Inc. (Nasdaq:NOVL NOVL Novell, Inc. (stock abbreviation, AMEX) ), which delivers Software for the Open Enterprise(TM), named SHIFT Communications as its Agency of Record in the U.S.

--Terms of the agreement were not disclosed.

--According to Novell (Novell Inc., Provo, UT, www.novell.com) Novell was founded as Novell Data Systems in 1981 by Jack Davis and George Canova and initially manufactured terminals for IBM mainframes. In 1983, Ray Noorda became CEO and president of a restructured Novell, Inc.  executives, the Company tapped SHIFT due to the creativity of its strategic counsel and the Agency's leadership role in emerging Social Media trends.

--With offices in Boston Boston, town, England
Boston, town (1991 pop. 26,495), E central England, on the Witham River. Boston's fame as a port dates from the 13th cent., when it was a Hanseatic port trading wool and wine. Having recovered from a decline in the 18th and 19th cent.
 and San Francisco, SHIFT is one of the fastest-growing privately held PR firms in North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. , with more than 70 clients on its roster.
QUOTES

--  "The SHIFT Communications team is energized by the opportunity
     to help Novell claim leadership in the Open Source arena.
     Novell's ambitious strategy to deliver a datacenter-to-desktop
     solution for enterprise Linux demands a creative, aggressive
     approach that SHIFT is primed to deliver."
     --  (Todd S. Defren, principal at SHIFT Communications - click
         here http://www.linkedin.com/pub/0/6a/24 for Defren's
         LinkedIn profile)

--  "SHIFT Communications was hand-picked to represent Novell
     during one of the most exciting times in the Company's
     history. As we gain momentum in the market and media, SHIFT is
     ideally suited to help Novell capitalize on its next-level
     opportunities."
     --  (John Dragoon, chief marketing officer at Novell - click here
         http://www.novell.com/company/blogs/cmo/ for Dragoon's blog)

Please contact Parry Headrick (pheadrick@shiftcomm.com) to arrange an
interview and/or for additional quotes.


About Novell

Novell, Inc. (Nasdaq:NOVL) delivers Software for the Open Enterprise(TM). With more than 50,000 customers in 43 countries, Novell helps customers manage, simplify, secure and integrate their technology environments by leveraging best-of-breed The best product of its type. Organizations often purchase software from different vendors in order to obtain the best-of-breed for each application area; for example, a human resources package from one vendor and an accounting package from another. , open standards-based software.

With more than 20 years of experience, 4,700 employees, 5,000 partners and support centers around the world, Novell helps customers gain control over their IT operating environments In computing, an operating environment is the environment in which users run programs, whether in a command line interface, such as in MS-DOS or the Unix shell, or in a graphical user interface, such as in the Macintosh operating system.  while reducing costs. More information about Novell can be found at http://www.novell.com.

ABOUT SHIFT COMMUNICATIONS

SHIFT Communications' high performance public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most  services bolster This article is about the pillow called a bolster. For other meanings of the word "bolster", see bolster (disambiguation).

A bolster (etymology: Middle English, derived from Old English, and before that the Germanic word bulgstraz
 clients' marketplace reputation and produce measurable results that directly lead to increased revenues. The independent agency works with both new and established companies competing in a variety of technology, business-to-business and consumer markets. SHIFT Communications' offices are located in the Boston, Mass., and San Francisco, Calif. metros. For more information, visit www.shiftcomm.com.

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TECHNORATI TAGS:

Novell: http://www.technorati.com/tag/novell

Linux: http://www.technorati.com/tag/Linux

Open-source:http://www.technorati.com/tag/Open-source

pr: http://technorati.com/tags/pr

public relations: http://www.technorati.com/tag/public%20relations

SHIFT Communications: http://technorati.com/tag/SHIFT%20Communications
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Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Sep 1, 2006
Words:437
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