Not just a flash in the pan.Growing in tandem Adv. 1. in tandem - one behind the other; "ride tandem on a bicycle built for two"; "riding horses down the path in tandem" tandem with the Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the boom has been the development of web-based advertising and marketing. Firms such as Posner Advertising in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of have been among the pioneers of some of the latest technologies designed to get firms maximum Internet exposure and what's called search engine optimization Designing a Web site so that search engines easily find the pages and index them. The goal is to have your page be in the top 10 results of a search. Optimization includes the choice of words used in the text paragraphs and the placement of those words on the page, both visible and hidden , basically, more hits on the net. Posner holds several of the city's top residential marketing accounts, including 823 Park Avenue, Sky New York at 555 West 59th and Avalon Chrystie Place, for which the firm recently "cracked cracked said of grain; indicates grain that has been exposed to a combined breaking and crushing action. the code" in Flash technology. Until now, websites designed in Flash (which, at its most basic, is animation) typically could not be found through search engines such as Google (Google, Mountain View, CA, www.google.com) The largest search engine on the Web, founded by Larry Page and Sergey Brin, two Stanford University students. In 1996, they developed their "BackRub" search engine, named after its unique page ranking method (explained below). . Posner developed a combination of Flash and search engine optimization in a website for www.avalonchrystieplace.com, the website for AvalonBay Communities' first luxury rental community in Manhattan Ross Anderson, managing director of interactive services at Posner, said, "We had an idea and a client that is always looking to push the envelope with technology. With Avalon Chrystie Place, we've blended the visual excitement of Flash with search engine compatibility on Google and other sites." When Anderson first got into real estate marketing four years ago, he says the industry was just getting its feet wet. With him at the helm of the technology drive, Posner started creating web sites and lead capturing systems, which are basically contact forms and data bases that track online traffic. It allowed firms to see which leads were coming in from the Internet versus print. That evolved into back office systems and Posner has also developed a scheduling application whereby website visitors can schedule and appointment to speak with a sales consultant, all online. Sales coordinators can then print out a daily, weekly or monthly list of who is coming in. |
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