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Not every publisher has cyber sea legs.


One could come away from the recent NPA (1) (Numbering Plan Area) The Bellcore/Telcordia telephone area code system in use in the U.S., Canada, Alaska, Hawaii and islands in the Caribbean. See NPA code.

(2) (Network Professional Association, San Diego, CA, www.npanet.
 conference convinced that every successful publisher is either online or in the process of going online.

However, cyber-contrarian Lee Bellinger, of the 25,000circulation American American, river, 30 mi (48 km) long, rising in N central Calif. in the Sierra Nevada and flowing SW into the Sacramento River at Sacramento. The discovery of gold at Sutter's Mill (see Sutter, John Augustus) along the river in 1848 led to the California gold rush of  Sentinel, says he has no immediate plans to go online. He responded to a speaker's reference to a site called websitesthatsuck.com by asking if websitesthatmakemoney.com exists. His question drew a blank.

Another publisher ("Please don't use my name. Many of my readers are way ahead of me on this, and there's no need to advertise it!") found the conference "overwhelming."

"Don't get me wrong--it was excellent. It gave me specific information about moving my newsletter toward electronic distribution and fulfillment ful·fill also ful·fil  
tr.v. ful·filled, ful·fill·ing, ful·fills also ful·fils
1. To bring into actuality; effect: fulfilled their promises.

2.
. But I'm essentially a oneperson operation, and how much can one person do? The conference also made me wonder whether newsletters will survive.

"Esther Dyson should be added to this article, to conform with Wikipedia's Manual of Style.
Please discuss this issue on the talk page.
 seemed to think that electronic newsletters won't make money on subscriptions or banner ads A graphic image used on Web sites to advertise a product or service. Banner ads come in numerous sizes, but are often rectangles 460 pixels wide by 60 pixels high. Also 460 x 55 and 392 x 72 sizes are commonly used. , but that they'll survive if they moderate discussions among members of small communities and sell classified ads in their fields. But there are already many discussion groups in those small communities(including mine), and classified ads are generally free on the net. They're free on my site. If I started charging, people would just post their ads free on another site in my field.

"If, however, Esther is wrong about people's willingness to pay Willingness to pay (WTP) generally refers to the value of a good to a person as what they are willing to pay, sacrifice or exchange for it. See also
  • Becker-DeGroot-Marschak method
 subscription fees for electronic information, electronic distribution of newsletters could be the best thing to hit the industry. Imagine eliminating printing and mailing problems! Maybe we could eliminate claims for missing issues.

"I left the conference with plans to (1) get my newsletter's archives on the web and (2) investigate how to take orders from our web site."
COPYRIGHT 1999 The Newsletter on Newsletters LLC
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1999, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:The Newsletter on Newsletters
Date:Dec 15, 1999
Words:286
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