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Not all channels are in color.


Few networks show black characters regularly

Turn on your television set and you'll see more black and brown faces than ever before. But while Hollywood has added more "flavor" to its prime-time lineup, the programming still remains awfully bland.

African Americans watch 42% more television than the general population, according to the Media Research Report conducted by TN Media Inc. By their November 1999 findings, African Americans watch on average 73 hours of television per week, compared to nonblack non·black or non-Black or non-black  
n.
A person who is not Black.



non·black adj.
 people, who watch on average 51 hours per week. However, African Americans representation is not evenly distributed across types of roles, networks, or days of the week. In its June 2000 African American Television Report, the Screen Actors Guild found that African American characters, unlike the characters portrayed by all other races, appeared more in sitcoms than in dramatic roles.

African Americans are concentrated on the UPN UPN User Principal Name (Microsoft Windows 2000)
UPN United Paramount Network
UPN Unión del Pueblo Navarro (Navarrese People Union)
UPN Umgekehrte Polnische Notation
 and WB networks and more than half (52.5%) of all African American characters appearing in prime time are featured on seven predominantly black sitcoms, which aired on Mondays and Fridays during the fall 1999 season.

In 1999, the NAACP NAACP
 in full National Association for the Advancement of Colored People

Oldest and largest U.S. civil rights organization. It was founded in 1909 to secure political, educational, social, and economic equality for African Americans; W.E.B. Du Bois and Ida B.
 formed its Television & Film Diversity Initiative to increase career opportunities for people of color Noun 1. people of color - a race with skin pigmentation different from the white race (especially Blacks)
people of colour, colour, color

race - people who are believed to belong to the same genetic stock; "some biologists doubt that there are important
 both in front of and behind the cameras. Since then, all four major networks, CBS, NBC, FOX, and ABC ABC
 in full American Broadcasting Co.

Major U.S. television network. It began when the expanding national radio network NBC split into the separate Red and Blue networks in 1928.
, have signed diversity agreements to "widen the pipeline of diverse talent."

In support of the NAACP initiative, Assistant Secretary of Labor Bernard E. Anderson, reporting on a meeting of the Labor Department with executives from the television industry in April of last year, said in a speech to the Congressional Black Caucus Congressional Black Caucus, organization of African-American members of the U.S. House of Representatives. Founded in 1970, it addresses legislative concerns of African Americans and other minority citizens, such as employment, welfare reform, minority business  Conference in Washington, D.C., that the Labor Department is not asking for more African American shows. What it is asking for is more diversity in all shows.

[GRAPH OMITTED]
COPYRIGHT 2000 Earl G. Graves Publishing Co., Inc.
No portion of this article can be reproduced without the express written permission from the copyright holder.
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Article Details
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Title Annotation:African American representation on TV programs
Author:Williams-Harold, Bevolyn
Publication:Black Enterprise
Article Type:Brief Article
Geographic Code:1USA
Date:Dec 1, 2000
Words:301
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