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Northwest boom.

The Arkansas Democrat once claimed it had the fastest-growing circulation of any daily newspaper in the country.

Yet another Arkansas newspaper now claims that honor.

The Morning News at Springdale, which is owned by Donrey Media Group and until 1990 was The Springdale News, reported a 14.32 percent circulation increase from 1990-1991. Weekday circulation grew from 14,074 to 16,089.

Another Donrey newspaper, the neighboring Northwest Arkansas Morning News at Rogers, posted the sixth-highest increase in circulation with a 7.88 percent jump. Its weekday circulation grew from 13,778 to 14,864.

It should be noted that the Democrat took the title with discounted subscription prices. The gains made by the Springdale and Rogers newspapers are impressive because those who know Donrey know the Fort Smith-based company doesn't discount anything.

Most industry observers expect the Springdale and Rogers dailies to merge during the next few years, creating a powerful northwest Arkansas regional newspaper with a circulation of more than 30,000.
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Title Annotation:Northwest Arkansas Morning News' circulation increase
Author:Rengers, Carrie
Publication:Arkansas Business
Article Type:Brief Article
Date:Feb 3, 1992
Words:164
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