Northward bound.Mexico's Grupo Gigante SA de CV is about to open its ninth U.S. store--a 50,000-square-foot market in Inglewood. The company opened its first American First American may refer to:
Gigante USA Inc.'s home base is in Santa Ana Santa Ana, city, El Salvador Santa Ana (sän'tä ä`nä), city (1993 pop. 129,873), W El Salvador. It is the second largest city in the country and the commercial and processing center for a sugarcane, coffee, and cattle region. , and it still has just one store in the county, which it opened in Anaheim in 2003. "The right opportunity hasn't presented itself yet" for Orange County expansion, said Justo Frias, president of Gigante USA. The company expanded north of the border to cater to the legions of Hispanic Hispanic Multiculture A person of Mexican, Puerto Rican, Cuban, Central or South American, or other Spanish culture or origin, regardless of race Social medicine Any of 17 major Latino subcultures, concentrated in California, Texas, Chicago, Miam, NY, and elsewhere shoppers in this region, many of whom are familiar with Gigante in Mexico. Gigante's U.S. operation could be taking on added importance. It's still small compared to Mexico, where Gigante has some 500 stores and about $5.5 billion in yearly sales. But Gigante is losing market share in Mexico to Wal-Mart Stores Inc.'s Wal-Mart de Mexico SA de CV and Organizacion Soriana SA de CV, a fast-growing retailer. --Orange County Business Journal |
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