North piano firm's top agency honour.
The firm, which has provided pianos for Jerry Lee Lewis, The Rolling Stones and Rod Stewart, is the longest established specialist piano dealer in the North East, with the biggest selection.
Becoming an agent for Steinway & Sons is a real coup for the family-run business as the brand is generally considered the Rolls Royce of the piano world.
TPC owner Barry Lusher said: "We were delighted when the managing director of Steinway came to visit us from America and even more delighted when he confirmed we'd been chosen as agents."
Whether you're a complete beginner or a professional musician, Tyneside Piano Company carries a wide range of pianos from selected manufacturers including Steinway & Sons and Boston.
The firm was established in 1956 by Barry Lusher's father Bill, moving from North Shields to Ashington, in 1975.
Along with his two sons John and Paul, Barry specialises in all aspects of piano ownership and repair.
The shop sells new and reconditioned pianos from carefully selected manufacturers in a wide variety of styles.
In the showroom you'll see both upright and grand pianos in traditional and modern designs with further stock available to order from the extensive catalogues. Once you've chosen your piano, Tyneside Piano Company can deliver to your door.
Said Barry: "We stock a vast range of pianos from selected manufacturers, with prices from as little as pounds 500."
The company has built up such a strong reputation over the years that it now provides all the pianos for the City Hall in Newcastle.
Tyneside Piano Company also specialises in tuning, repairs, refurbishment and refinishing, including full mechanical, stringing, casework restorations and spray polishing.
A technician will come to your home and give you a free estimate before taking your piano to the workshop.
Said Barry: "Your pleasure in owning a fine piano which, through proper care and maintenance, will give a lifetime of delight to you and your family, is our primary concern.
"All of our work is done under the supervision of a qualified and experienced piano technician and carries our guarantee.
"Tuning regularly, combined with a thorough visual check is as vital to your piano as regular servicing is to your car. We can arrange tunings and set up a regular schedule of tuning visits.
"At Tyneside Piano Company we are proud of our long tradition of craftsmanship and of the fact that we continue the heritage in the training we give to young technicians."
Pianos can also be hired for concerts or functions and the firm specialises in piano removals.
Tyneside Piano Company is located at 34 Wellhead Terrace, Ashington, Northumberland, tel (01670) 815313. Opening hours are 9am-5.30pm Monday to Friday and 9am-1pm Saturday or by appointment out of hours.